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October 27, 2008, 10:43 am — By

If you want to get your content read, you need to use a headline. So says a good article over at Agent Genius that gives 12 different places you might not think of to sell your content. Unfortunately, most folks only think of using headlines in sales messages but… don’t you want folks to pause and at least take a moment...

October 27, 2008, 10:23 am — By

RSS feeds are a hot topic ever since this whole Web 2.0 movement launched.  But I’ve found that while nearly everyone has heard of RSS feeds, there’s still some confusion about what RSS is and how it can be put to use on a real estate site.What is RSS?RSS is short for Really Simple Syndication, and it’s...

October 24, 2008, 1:20 pm — By

Today’s home buyers want more. It’s easy to think that’s about home features. But their desire for “more” extends to the whole home-buying process as well. Computer-savvy buyers are concerned about HOW they buy, not just WHAT they buy. After all, these are the same buyers who are accustomed...

October 22, 2008, 9:19 am — By

As a complement to today’s report on how the real estate market will take to 2009 to bottom out is this article about how agents are having to work harder – and spend longer – to sell their properties. Real estate agents across the U.S. are having to work harder in one of the worst markets in years. They...

October 22, 2008, 9:06 am — By

The real estate market still has not hit rock bottom – according to a report our by the Urban Land Institute and PricewaterhouseCoopers, investors and real estate professionals can expect the market to continue to decline through 2009 and slump in 2010. The report projects 15 percent to 20 percent losses in real estate...

October 21, 2008, 9:35 am — By

DENVER (October 21, 2008)- SPS (http://www.proSPS.com) is announcing Never-Lose-A-Listing(tm) as a new, free marketing service for Real Estate Agents, which allows Agents to set up as many listings as they need as Single Property Sites, to impress sellers and help ensure they never lose a listing again. The Never-Lose-A-Listing...

October 20, 2008, 7:21 am — By

Zillow.com is laying off more than 25 percent of its workforce – about 40 people – because of the prolonged economic recession, the listings site announced Friday. “Unprecedented economic events … have made a prolonged recession likely, in our judgment,” said Rich Barton, Zillow founder, chairman...

October 17, 2008, 10:25 am — By

This is the first in a series of stories chronicling real-life real estate marketing success stories – and how SPS helped to make it possible. Florida Realtor Harvey Starin knows real estate. Starin’s been in the industry for more than 10 years, and, with a background in marketing for several multi-national...

October 16, 2008, 9:09 am — By

Denver (October 18) – Single Property Sites (http://www.singlepropertysites.com) is announcing the release of a new mapping feature for all SPS subscribers, which gives Agents the ability to cross-promote their listings through each of their Single Property Sites. Beginning immediately, SPS subscribers have access...

October 15, 2008, 7:46 am — By

Inman had a report yesterday said online advertising by Realtors and brokers should continue to grow – just not at quite the same double-digit pace that has been the case in the past. The study, conducted by Borrell and Associates, found that online advertising spending by the real estate industry grew 20 percent...