There’s a good column at Inman exploring the marketing takeaways Agents can get from the hugely successful Obama campaign. Whether you agree with his politics or not, it’s impossible to deny the fact that Obama tapped the public conciousnessness in a way few have before. Inman columnist Alison Rodgers says agents...
There’s no question about it – there are tons of exciting tools out there for agents. When we were down at NAR in Orlando, it was fascinating to walk around the expo and see the technology available for agents. Everything from mobile marketing to property slideshows were on display – a full spectrum of...
How can Agents control where their listings on sites like Trulia are linking to? The answer: not easily. There’s been an explosion of syndication and feed services that send your listings to the various real estate search portals. Your listings are almost certainly being included in such feeds without your knowledge....
Traveling back to chilly Denver was tough after a great weekend in sunny Orlando, but we came away from this year’s National Association of REALTORs convention with a lot of observations and insights into the state of real estate at the moment. We’ll be putting together some comprehensive posts in the coming...
Just like a headline on a newspaper article, a strong TITLE and META tag will give visitors a reason to read your content. Understanding and writing strong TITLE and META tags is one of the few ways of taking control of how search engines display your content. While these important tags no longer have much effect on search...
When Barack Obama announced Joe Biden as his vice presidential pick, 2.9 million people received notification via a SMS text message to their cell phone. It might have been the clearest indication yet that mobile is becoming mainstream, and it’s time for you as a Realtor to sit up and take notice. Here are three reasons...
TITLE and META tags can now be manually adjusted for each single property site. These TAGS are still automatically generated, but we have now made available the ability to adjust these Tags so that you can optimize the HOME page of your single property sites for the Search Engines. To EDIT these TAGS, go to the EDIT page...
Zillow released a survey today on the financial concerns of home buyers entering the market. The bottom line: it isn’t pretty, and it may be indicative of slow times continuing for agents. Of those surveyed, 94 percent said they had at least one financial worry about buying a home. Here are the results: Financial...