This is the first in a series of stories chronicling real-life real estate marketing success stories – and how SPS helped to make it possible.

Florida Realtor Harvey Starin knows real estate. Starin’s been in the industry for more than 10 years, and, with a background in marketing for several multi-national companies, he knows how to market his listings. And that’s why he uses ProSPS to create a Single Property Site as a showcase for every one of his properties.

“SPS sets me apart from other listing agents … it is easy to convert leads to Listings”

Starin makes ProSPS a key part of his listings presentation. Whenever he gets a chance to win a new listing, Starin uses features like SPS Free-View- a free service any agent can use to make sites to help them win listings – to make sure he never loses a listing.

“I always setup my listings in SPS in advance, and bring it to show the customer,” the Delray Beach agent said. “I think people appreciate that- they’re not used to seeing their house as a Web site.”

What makes ProSPS so helpful is how easy the system is to use, Starin said. He said he’s able to create sites in no time at all.

“The whole thing’s very easy to use,” Starin said. “I’m able to mockup sites in just a couple of minutes.”

Starin said he’s been using ProSPS for the past two years. As his business has grown, he said he keeps finding more and more uses for ProSPS- some quite creative.

“Sometimes I’ll create a Single Property Site for an entire community,” he said. “A lot of times, some of the names of these big developments [in Florida] aren’t registered. I can snap up the domain name for that community, create a Single Property Site and when someone types it into Google or something, my site shows up.”

Like many agents, Starin said he hasn’t been immune from the downturn in the housing market. Listings are staying on the market longer, he said, sometimes even several months. But Starin said SPS understands the needs of agents like him and created a flexible pricing system that gives Realtors a cost-effective way of publicizing ALL their properties.

“I like the fact that I can deactivate a listing, put a new one in its place, and activate that new one right away,” Starin said. “I was using another company in the beginning, and the support was terrible. I’d want to deactivate a property, but they wouldn’t let me swap it out. With SPS, I don’t have to worry about it.”

About SPS
SPS is a Real Estate Marketing system that helps agents dominate their listing markets with showcase single property sites and automated marketing solutions. Agents can create a free account with SPS to create complete Single Property Sites to use to win every listing.