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October 2, 2008, 10:02 am — By

Analytics are an important tool for any Realtor’s Web site. In order to develop a truly effective Web site, you need to track and understand your traffic. Analytics packages let you see all sorts of information about your visitors – what pages they’re on, what content they like and where they’re...

October 1, 2008, 7:09 am — By

Early on, agents building a blog might feel like they are speaking to an empty room For all the benefit it has for agents, the Internet can also be a brutal place. And agents wbo blog are agents that put themselves in the center of the storm. Blogs take a while to mature, and along the way, every real estate blogger will...

October 1, 2008, 6:55 am — By

A release from Coldwell Banker today announced the company started formatting its search results for use on the iPhone. Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate, said in a statement that the new features recognize that society is increasingly mobile, “moving away from the...

September 30, 2008, 7:03 am — By

Using other vendors for your mobile real estate marketing? It’s time to make the switch to SPS Mobile Marketer. SPS Mobile Marketer gives you the same text message flyers, but SPS does it for free as part of each Single Property Sites subscription. Plus, when you switch to SPS, you receive the entire suite of SPS...

September 29, 2008, 7:36 am — By

In case you missed their article last week, Trulia gave some good information for agents looking to reach international buyers via the Trulia platform. There was some interesting information – according to their survey, international buyers are most often looking for property in these states: International buyers...

September 25, 2008, 11:28 am — By

According to a press release put out today, Realtor.com is still the top site for consumers looking for real estate information.  The release cites comScore Media Metrics as the source, which is reputable. From the release: “The comScore data continues to demonstrate our position as the leader and industry standard...

September 24, 2008, 12:02 pm — By

Saw this in my news alerts this morning: A recent survey conducted jointly by VHT, Inc., and PropertyPreviews.com highlights the impact that videos and professional photography have on the perceived value of a property. According to the survey results, the use of a video in marketing a property increases the perceived...

September 23, 2008, 8:18 am — By

In Part I and Part II of this series of articles on Mobile Real Estate Marketing, we focused on how the mobile market is poised to explode in the United States and why Agents haven’t jumped on the bandwagon with mobile technology quite yet.  In this article – Part III – we’re going to look at...

September 22, 2008, 12:09 pm — By

Many real estate agents still have a fair degree of trepidation when it comes to using social media online.  Getting started seems like it’s the hardest part.  PC World and CIO.com just published a good interview with analyst Jonathan Yarmis on how businesses should approach social media online – I like this...

September 22, 2008, 9:17 am — By

For agents who are already doing a lot of blogging online, there’s a cool application that gives you the ability to assign a physical location to an indivdual post and place it on a map.  Outside.In is giving free access to their StoryMaps application, which makes it easy to chart and embed a map of your blog posts. ...