Saw this in my news alerts this morning:

A recent survey conducted jointly by VHT, Inc., and PropertyPreviews.com highlights the impact that videos and professional photography have on the perceived value of a property. According to the survey results, the use of a video in marketing a property increases the perceived value of a home by nearly six percent while professional photography increases the perceived value by nearly 12 percent. On a $500,000 home, this equates to an increase in perceived value of $30,000 and $60,000 respectively.

There should be a larger market for professional real estate photographers if this is the case.  If there’s a $60,000 increase in perceived value, they pay for themselves pretty quickly….