Interesting article published today in the New York Sun about StreetEasy, a site for buyers looking to move into Manhattan apartments. The site scrapes apartment listings from around the Web and consolidates them into a single site, a move that initially ticked brokers off. Sound familiar? From the article: Although...
For the Realtor venturing online for the first time, the Web can seem like a mess of alphabet soup. As soon as you start looking for ways to promote your site, you get mired in it – RSS, CPC, SEO … the list goes on. So, as a reference for you, here’s a quick list of some of the more common acronyms...
In Part I of this article series, we explored how the mobile market in the United States is poised to grow dramatically in the coming years. Both Europe and Asia are already ahead of the curve when it comes to mobile technology – abroad, people use wireless technology more, text more and respond to more marketing...
We have updated the way the MAP-IT link (and “Aerial view”) works on every single property site. The new function includes several enhancements: You may now manually move the point on the map to be more accurate (click the SETUP MAP link and follow instructions) You may choose to include OTHER listings on...
Good article over at the Transparent Real Estate blog that does a good job explaining why Realtors in particular have taken to social networking online. While there are certainly still agents trying to figure the Internet out, the thousands who are online have made sites like ActiveRain, Inman and RealTown into some of...
Readers: This is our latest press release on one of the biggest upgrades to our product this year – the release of our Mobile Marketer toolkit for agents. Better yet, it’s completely free to every SPS subscriber. To see the full lineup of features, click here. Denver (Sept. 18, 2008) — Single Property...
A huge part of any listing presentation is the photograph. It’s often the first thing the potential buyer notices, especially if you’re featuring your listings via Single Property Sites or any of the big listings databases online. Improving your property photography can pay huge dividends, and it’s...
What happens when the so-called forms of “alternative media” become the mainstream? Real Estate Agents are about to find out. After years of growth since 2001, the total amount of money spent on real estate print advertisement fell in the past year according to a study by Borrell Associates. Why? Buyers are...
Craigslist is a free (for most areas anyway) small-ads posting service which is being used extensively by potential home buyers as a source of research on the real estate market. Many buyers use Craigslist as a way to review raw, meaningful data – FSBOs, distressed property sales and so on – all of which can...