There’s a good column at Inman exploring the marketing takeaways Agents can get from the hugely successful Obama campaign. Whether you agree with his politics or not, it’s impossible to deny the fact that Obama tapped the public conciousnessness in a way few have before. Inman columnist Alison Rodgers says agents should learn from Obama and define themselves as a brand, be easily accessible, be distinctive and offer premiums. And it wouldn’t hurt to have a catchy logo, either.

Full column via Inman.