If you have a color scheme in mind that we don’t currently offer, we will create it for you! All you have to do is submit a support ticket and we will help walk you through the steps.

Here are some of the new color schemes now available:

Click here for more information on Sign Riders from SPS Property Marketing

The post ENHANCEMENT: New color schemes available for Sign Riders appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Whenever a new single property site is created in your account, you’ll see a bunch of options for promoting those sites (directions below). An important marketing feature available on all of your sites is the “search engine metadata” option that can be found on the “Edit & Promote” page in your account.

This allows you to manually adjust the SEO tags (the keywords search engines look for when determining where your website shows up in search results). From here you can configure:

TITLE tag

This is probably the most important tag with the biggest impact on the visibility of your property site in search engines. This tag is what shows up as a clickable link in search results. When determining what to type in here, be sure to think about the specific keywords potential buyers are searching for, and include them here. Try to stay away from using punctuation, and be sure to keep this to about 12 words maximum.

META Description 

This should be a short paragraph or one sentence about the property. Don’t go crazy here! Make the description re-enforce the TITLE tag by reusing your main keywords whenever possible.

To configure your metadata options:

1) Log in to access your account dashboard

2) Scroll down near the bottom of this “Manage Sites” page, and click the “Edit & Promote” link to the right of the property site you want to configure.

3) Click the “Search Engine Metadata” link under the Promotion column

4) Follow the instructions on the right side of the page, and click the SAVE button at the bottom of the page.

We have made this as easy as possible, and all you have to do is fill out the fields and click the save button. The information will then automatically be put into the HTML code of your single property site, so you never have to worry about messing around with headache-causing HTML!

The post New and improved SEO features for property sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have been hard at work over the past months with getting some of our great new features finalized and launched. One of our most recent new features has just been released – our new and improved sign riders for property marketing and lead capture!

We have updated the whole sign rider system and have included even more functionality including:

1) Smart new designs
The new sign riders are fully customizable to each of your property signs, including the text, color, style, layout, width, and even the amount of holes/clips that should come with them.

2) Improved SMS lead capture
When someone wants more information on one of your properties directly from your sign rider, all they have to do is call the number and input the property code, in order to receive an SMS text message with all the details. With the old designs, these instructions were not as obvious. Therefore, we have added text to each sign rider that tells visitors exactly what to do in order to learn more about the property. When they call and enter the code, they will receive an SMS text message to their phone for easy access.

3) Enhanced QR code design
On the old sign riders, when someone scanned the attached QR code they would simply be taken to the property website for more information. However, now you can ALSO set the option to automatically populate a text message and allow them to receive all of the vital property details in one, easy to read location.

4) More options coming soon!

Click here for more information on our sign riders, and how they will help boost your property marketing!

The post New Feature: Updated Sign Riders for Property Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Feature – New User Guides:
The new and improved “How-To” section now includes a wide variety of of user guides that will help you get started as quickly as possible. They are designed to help you easily understand all of the key features of SPS (Single Property Sites), and how you can use them to your advantage. Whether you are a Loan Officer or a Real Estate Agent, our user guides have you covered.

Your Benefit:
The new user guides drastically cut down on the time needed to set up your sites, and get all the  pieces working. If time is money, consider this feature money in the bank.

Feature – Property Import:
The new import feature lets you import property data and photos of any properties that are listed in your MLS. A complete property website can be imported and set up as a showcase property complete with integrated slideshow virtual tour, in as little as 40 seconds. All photos and data fields are correctly imported into your property website. You can even choose the Listing Agent so that the website is literally ready to go once the import is complete.

For current users: To import a property, click the “Add New Listing Site” button and choose the option to import. Your listing needs to have been submitted to your MLS for a couple of days so that our data partners will have it indexed.

Your Benefit:
Very fast setup time means more properties can be marketed with minimal effort and time. This also means you need less staff / admin hours to run the SPS program, saving you additional money.

Stay tuned for future updates on new features!

The post New Feature Friday: Increasing the Efficiency of Your Real Estate Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Many buyers use Craigslist as a way to review raw, meaningful data – FSBOs, distressed property sales and so on – all of which can give a researcher valuable low-level data on the property market.

These buyers are prepared to scramble around the raw data and follow links to unearth the deals they are looking for. Because of this, Craigslist can be a fabulous source of many buyer leads.

Therefore, its vital to get your listings on to Craigslist because there is a good chance that your listing can attract a buyer who may review it and subsequently click through to your main website, and – if your web strategy is any good – will possibly become a buyer sales lead for you.

So – get all your listings on Craigslist – it’s an important marketplace and offers real estate professionals a great, but simple strategy for generating buyer sales leads.

I have the good fortune to work with a brokerage firm in Denver that has a clear focus on million dollar properties. Even these million dollar properties need to go on Craigslist – not because we will sell it on Craigslist (although we can always hope!), but because each listing is a really great attractant for home buyers and thus an opportunity to generate click-traffic back to your main site and ultimately, sales leads!

At SPS we are constantly developing new ways to help you make your real estate marketing more automated and more effective – our Craigslist Auto-Poster is no exception. With a single mouse click, our auto-poster will automatically post a very differentiated-looking flyer to Craigslist (see image below). We offer two alternative posting designs and a choice of automated or manual posting for advanced users! Try it here with a free demo.

Are you going to sell your listing on Craigslist?
Well, probably not. But you WILL have a great opportunity to generate traffic and buyer leads.

The post Don’t Expect to Sell Your Real Estate Listings on Craigslist appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.