Drones are helping real estate agents create unforgettable marketing content. But more importantly, drones are helping real estate agents increase their sales. A recent study showed that 83% of homeowners preferred to work with an agent that used drones. The NAR also reported that 73% of homeowners are more likely to list their home with a real estate agent who provides video of their home. But, only 10% of listing agents are offering these types of drone services.

The good news is drone photography is not outrageously priced and using drones can actually increase an agent’s revenue by attracting more sellers.

Agents interested in flying their own drones can check out our Real Estate Drone Guide and our article on what it takes to fly a real estate drone. Those looking to outsource and hire a professional drone pilot can read on to find out about the cost of hiring someone for drone photography and videography in 2019.

Real Estate Drone Photography Costs

To be transparent, the price will vary depending on factors such as the duration of the shoot, the photographer’s experience, equipment, and the competition in the local market. The type of shoot will also affect the price. However, a basic real estate shoot is usually priced from $100 to $250/hr, with most drone photo and video shoots lasting 1-2 hrs.

The location of the listing will also affect the price. More metropolitan areas and cities tend to have slightly higher costs. No matter where you live, the price should never, exceed $350/hr. per listing. If it does, keep shopping.

How to Shop

When shopping for a real estate a drone photography and videography service there are few quick ways to narrow down your candidates.

1. Make sure the drone pilot has insurance. This is usually displayed on the pilot’s website. If they aren’t insured, keep searching.
2. Make sure the drone pilot has their commercial drone 107 license. This is a seven-digit id for the pilot’s FAA training.
3. Make sure their pricing is displayed on their website. If there is a “contact us” form instead of transparent pricing, the company wants to funnel you into their marketing system. Keep searching.
4. Make sure the pilot specializes in residential real estate. Because drone photography is still so new, most drone pilots will grab up any work they can get. Photographing a serene, forest pond is a lot different than photographing a home so that it sells. Be sure to pick someone with real estate experience, that has a portfolio on display.
5. Ask if the pilot charges extra for travel time and if post-production editing and file sharing is included in the price. These extras can rack up costly, hidden fees.
6. Make sure that the photographer signs usage rights over to you since the photos and video will be used commercially.
7. Check the pilot’s privacy policy. Many drone pilots retain rights to share the content they create, either online or over social media. This might be a red flag for some homeowners, who do not want their home used to promote a drone business.
8. Find out if the pilot has a process for alerting neighboring homeowners when they are using drones. This can avoid privacy complaints.

Shopping Tip: Droners is a website committed to connecting drone pilots with the people who need them. Real estate agents can browse drone pilots in their area by price, insurance, equipment, etc.

Closing

Real estate drone photography and videography is in demand. Home sellers prefer listing agents that will market their homes with video and drones. While some real estate agents are considering investing in their own drones, real estate drone photography costs when hiring a professional are typically $100-$250/hr.

And, to show off every drone video, photo, virtual tour, and any other listings media, check out Single Property Sites.

The post Real Estate Drone Photography Costs in 2019 appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

According to the article, sales of existing homes were up 9.6 percent in May compared to a year ago, with 4.6 million homes changing hands at a seasonally adjusted annual rate. This also includes a 15 percent rise in contracts to buy existing homes, indicating that the market will continue to improve.

The data suggests how Fed Chairman Ben Bernanke’s low interest-rate policy is likely beginning to finally save the housing market from a six-year decline and providing a boost to the overall economy. Home buyers are benefiting from record-low mortgage rates and are taking advantage of the situation.

Michelle Meyer, Senior U.S. Economist at Bank of America, stated, “The Fed is very much focused on the housing market because that’s typically the best way to channel low interest rates – through home sales and refinancing. We are seeing some signs that the credit channel is unclogging modestly, and the Fed is going to be quite pleased with that.”

Click here to read the full article.

Want to increase exposure of your property listings and dominate your Listings market? Single Property Sites will help!

The post Home Sales Increase as Bernanke’s Low Interest Rates Gain Traction appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals alike.

A recent webinar from Inman showcased some great ideas on how you as a Real Estate Agent can use Pinterest to gain more exposure for your property listings and increase sales.

The main points discussed in the webinar include:

• Why is Pinterest becoming so popular so quickly?
• Why is Pinterest for real estate marketing?
• How can Pinterest increase traffic to your real estate website or blog?
• Why is HGTV already one of the largest brands on Pinterest?
• What are the best real estate industry specific examples of Realtors and Brokers using Pinterest?
• How do you add a pin properly and how can you use tagging effectively in Pinterest?
• What are Pinterest Goodies?
• How can you add a Pin It button to your website and blog?
• How can you integrate Pinterest and WordPress?
• How can you integrate Pinterest and Facebook?
• How can you not waste time but still see results from using Pinterest?
• How can you add a Pinterest plugin to your browser?
• Is the iPhone app for Pinterest worth using?
• How can you integrate Instagram and Pinterest?

Click the video link below to see how you can incorporate Pinterest in your Real Estate Marketing strategy.

The post Using Pinterest for Real Estate and Listing Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We are rolling out a wide array of new designs for these property flyers in the near future so stay tuned!

Please let us know you views and opinions and tell us if there are problems with the flyers. Are these GREAT? OK? or POOR?

Click here for more information on using single property sites in your real estate marketing.

The post New Feature: Enhanced Flyers for Property Listings appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

If you are new to the concept of Search Engine Optimization (SEO), the article will provide you with an excellent foundation for a great way to drive traffic to your website.

One of the newest features in our SPS Real Estate Marketing system is our enhanced SEO features. You now have the ability to customize the main Meta Title and Meta Description tags for each of your sites.

This allows you to set custom meta tags which you can link up with your Google Webmaster account in order to track and analyze the keywords people are using to find your site!

It’s a great way to target the exact people you want to reach, and enables you to change the meta content and experiment with different variations until you find the winning combination for your site.

Click here to learn about all of our new features and see how you can bring your real estate marketing strategy to the next level.

The post New Feature: Improve Your Real Estate Marketing SEO appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

It’s completely free to use, and all you need is a FREE SPS account (no credit card required). We even include a site builder wizard so that you don’t need to have any type of technical background in order to create a fantastic single property site.

After the listing site is created, simply use the FreeView icon and send your SELLER an email with a special Link that allows them to view the single property site you created!

The FreeView will last 7 days. You can constantly renew the FreeView as many times as you like.

FreeView is  designed to be your main weapon in your Listing Presentation arsenal. Not only is it entirely free – but its a great way for you to differentiate your services and to really impress sellers, to ensure that you never lose a listing.

Put your sellers Home front-and-center in your marketing plan and show sellers you are different!

Click here to learn more about FreeView, sign up for your free account, and begin winning listings today!

The post New Feature: Use FreeView™ to Convert Leads to Listings for FREE! appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have compiled the following list of 5 essential FREE apps that real estate professionals need to consider:

1) Zillow
Zillow is a leader in mobile real estate, providing data for all homes in the U.S. on the Zillow network. Making sure your listings are on Zillow will give you a huge advantage, making it easy for buyers to find your listings wherever they are. Buyers can look up rent estimates, home values, homes for sale/rent, and more.

2) Realtor.com Real Estate Search
Realtor.com has a huge amount of listings that are constantly being updated. It has a ton of great features including map search, saved searches and listings synchronized with the website, private ratings and notes, and the ability to share listings with your friends, agent and social network.

3) Trulia
This is another great app for potential buyers to find local homes and apartments for sale or rent. Buyers can also use the Trulia app to search for local real estate professionals and Agents in their area.

4) HotPads
This app is geared towards renters looking for information on apartments, houses for rent, real estate, vacation rentals and hotels.

5) Craigslist
It’s obvious that Craigslist plays a huge part in how people find home and apartments for sale or rent. The app let’s them see all your Craigslist property listings including all your beautiful property images and contact information directly on their mobile device.

What are some of your favorite real estate apps?

The post Top 5 Mobile Apps for Real Estate appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We also now offer a variety of new and improved property site templates, all of which include customizable call to action back links.

Our new Craigslist posting system also comes with a multi-posting status tracker. This shows you the status of all your Craigslist posts, including when you last made a post and when you should post another one.

This allows you to get maximum exposure for your Craigslist property listings at a much quicker rate, saving you time and effort.

Click here to see our full list of features.

The post NEW Feature: Enhanced Craiglist Posting System for Single Property Sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

A complete property website can be imported and set up as a showcase property website with an integrated slideshow virtual tour in about 40 seconds. Photos and data fields will be imported and correctly set up within the property website.

You can even choose the Listing Agent so that the property website is literally ready to go once the import is complete.

Your benefit:
This new feature allows for a very data setup time, which in turn means more properties can be set up with less effort. This means that you need less staff and admin hours to run the SPS listing marketing program.

To import a property site simply click the “Add New Listing Site” button (shown to the left) and choose the option to import. Your listing needs to have been submitted to your MLS for a couple of days so that our data partners have it indexed.

The post NEW Feature: Increased Real Estate Marketing Productivity With the Property Import Feature appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Whether you are looking to network with fellow Agents or are looking for potential buyers, follow these 5 simple steps to make your LinkedIn profile more marketable and help you to grow your business.

1) Determine your business goals.
This is the very first thing you should do before you fill out your LinkedIn profile. Are you a Real Estate Agent looking to network with other Agents, or are you using LinkedIn in your own real estate marketing strategy? Think about who you are trying to target on LinkedIn and do your best to make sure the content you include reflects that goal. Try not to make it sound TOO much like a resume (unless of course you are looking for work).

2) Optimize with keywords
After you determine your goals and define your target market, think about the types of keywords they are searching for. Insert these keywords throughout your profile. It is the same basic principle behind optimizing your website. Decide what your main keyword or phrase is going to be based upon the searches of your target market. The profile headline section plays a very big role in determining where you show up in search results, so make sure this contains your most important keyword(s). Then make sure you insert your keywords throughout the rest of your profile including your job descriptions and summaries.

3) Make it relevant
Chances are you’ve had jobs in the past that are totally unrelated to what you want to accomplish with your current goals (see tip #1 above). It might be better to simply take these off of your profile. If a potential buyer is searching LinkedIn for local Real Estate Agents, your previous job as a restaurateur likely won’t factor into their decision making process.

4) Word of mouth is huge
One of the great things about LinkedIn is the ability for your current and past colleagues to recommend your work. As a real estate professional, you undoubtedly know how useful testimonials and client recommendations can be in gaining new business. LinkedIn has a great feature that allows you to ask your current connections to help you out and post a recommendation on your page. A great way to receive recommendations is to give them to your connections first, and then ask them for one in return.

5) Show your best side
At the end of the day, one of the best aspects of any social profile is that it allows you to show who you are and allows you to set yourself apart from the many other real estate marketing professionals out there. So make sure your page shows some of your unique personality by adding a quality profile photo (try and keep it professional!) and write your content with words and phrases that you naturally use. You want potential customers to view you as not only approachable, but real as well.

Are you using LinkedIn in your real estate marketing strategy? Please comment with your own advice on how it has helped you succeed.

The post 5 Ways to Utilize LinkedIn in Your Real Estate Marketing Strategy appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.