Inman is one of the leaders in real estate commentary, but they are not always right and they are not always transparent. For example, Inman has a history of biased reviews. Looking at their unsponsored articles, it is easy to see they have a knack for reviewing and recommending their paying sponsors. These are the same sponsors who line their pockets with thousands every year.

Recently, Inman put out an article on single property websites. The article questioned if these websites actually help sell homes. Their research was inconclusive, but the news giant brushed off using single property websites to sell homes. And while they’re wrong because of Single Property Sites ability to house every piece of listing material in one place, Iman missed the entire point of single property sites by asking the wrong question.

They Were Asking the Wrong Questions

Instead of wondering if single property websites helped sell homes, Inman should have focused on the real issue. Their question should have been, “Do single property websites win listings?” The answer is yes. Getting the listing is the hard part, once an agent has the client, its money in the bank.

What Sellers Look for in a Real Estate Agent

The NAR’s 2018 Buyer and Sellers Report reported the most important traits home sellers look for is a real estate agent. Marketing ranked at the top. 20% of all home sellers say home marketing is their number one concern when evaluating a Realtor.

Single Property Sites are useful because they blow sellers away during the listing appointment. They are an all-in-one marketing powerhouse. Single Property Sites don’t just come with custom URLs and photos anymore. Now, they are all-in-one marketing hubs to upload floor plans, virtual tours, videos, panoramas, and more listing information than the MLS can contain.

Most importantly, they are designed to win every listing. Single property websites make sellers feel valued and that their real estate agent is a marketing expert.

Why Sellers like Single Property Sites

Sellers love when real estate agents use listing websites. It shows how intentional and professional the agent is about marketing their home. The diverse forms of media and information displayed on single property sites go above and beyond traditional MLS listings. It sets their home apart from the rest. And these sites build trust between the seller and agent before the seller has decided which agent to sign with.

Win Every Listing

Sales are all about overcoming clients fears and hesitations. One of the biggest ways sellers evaluate an agent is on their marketing abilities. Single property sites help agents stand out. And most importantly, they overcome the seller’s fears about an agent’s marketing skills.

Inman may not think that single property websites are the best way to sell homes. But they are looking at the wrong question. The point of single property websites is to amaze sellers and never lose a listing. Their job is to win listings, and they do.

The post Inman Needs Educating: Single Property Websites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Cadence theme include:

• Responsive real estate website theme
• Minimalist design showcasing large high-resolution images
• Multiple color choices
• Single scrolling page with some background image parallax effects
• Best used with a high-resolution photo set

To use the Cadence theme, click “Edit and Promote” for your property – then select Cadence theme in “Design Themes”. The next step then allows color choices.

The post New Cadence Theme for your Single Property Sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Pulse theme include:

• Responsive real estate website theme
• Multiple color choices
• Single scrolling page with background image parallax effects
• Animation effects as the page scrolls
• Best used with a high-resolution photo set

To use this Pulse  theme, click “Edit and Promote” for your property – then select Pulse  theme in “Design Themes”. The next step then allows color choices.

The post New Single Property Sites Pulse Design Theme Launched appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

High resolution pictures matters, especially on the Internet. A lot of buyers want to have a visual image of the property, which then, helps them to visualize themselves, living in the home. Unflattering photos of the home, small sized photos, and even outdated photographs should be avoided. There’s just no excuse for it. It only takes a few second to take a picture of a property.

For better results, make sure to upload an image that is used for “print quality”. These images are usually 1000 pixels wide! The advantage of using high quality photos extends to other areas of Single Property Sites such as creating PDF print flyers, and HTML flyers.

Single Property Sites has a maximum image size of 1500 pixels. So make sure to take advantage of using high quality photos for each of your listings.

Write Elaborative Descriptions

Does your description of the listing paints a picture for the audience? The property description is actually one of the key ingredients in persuading potential buyers to take action. High resolutions pictures and videos, paired with a very strong, persuasive description produces desirable results. Our words can influence a buyer’s perception of a home. So make sure to create interesting, descriptive statements for a listing.

Experiment with different CTAs (Call to Action) to find the best one that gets people to take action! People will respond to different wording variations, and no CTA produces the same effect.

If you’re not getting the desired results for each of your Single Property Site, then maybe it’s time to reword the content of your listings.

Adding Videos!

Don’t be afraid to add videos of each of your listings on your Single Property Sites! Videos will engage more than pictures, and you can add an introduction video, or a video walk through of the listing on your Single Property Sites. According to a recent poll, 90 percent of buyers found videos to be helpful when it comes to deciding whether or not to buy a product. Videos will have a much higher chance of engaging your target audience; it’s one of the reasons why YouTube is the second most used social channel.

Videos can be embedded on your Single Property Websites. You can embed them on the first page, or you can create a new video page on each of your listing’s SPS.
Optimize each of your Single Property Websites!

One of the purposes of using a Single Property Website for each of your listings is to provide potential buyers all the information that they seek about a listing. Make sure to optimize each of your listing’s website with all the necessary information that a potential buyer might inquire! Pictures, videos, elaborate descriptions of the listings, and most importantly, your contact info. These crucial information pieces need to be clearly visible to your audience. Don’t be afraid to add more content/pages to your Single Property Websites: If you think that the information will help persuade potential buyers to take action, then add the extra info.

The post How to get the most out of your Single Property Website Listings. appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Wider Page Layout:

Single Property Sites now offers its members wider page designs. Members can now select the wide, 1050px layout, making their Single Property Sites bigger and wider for new prospects. The wider page layout is in a much higher resolution, giving your new prospect a clear view of your property listing. Use higher resolutions for pictures to sell your listing(s) — this will surely capture the attention of new buyers.

Background Choices:  Besides the wide page layout, members could now change the background of their Single Property Sites from over 200 different pre-set image patterns. This customization adds another level of depth to the customization of a listing’s  Single Property Site.

New Colors: We have added new Themes for you to use for your listings: Luxury, Lifestyle and Web Themes. Check them out and configure each listing to match a theme. Single Property Sites is all about customization, and we give you the tools that you need to make each Single Property Site as unique as possible.

Video Spokesperson

Members can now choose a video spokesperson for each of their Single Property Sites. The mini video spokesperson welcomes each prospect to a Single Property Site, for a touch of customer service. Adding this feature for each of your listing adds another level of professionalism. *Members can turn this feature On and Off at the EDIT & PROMOTE section.

Other:   Transparent Logos: Transparent Logos are now possible. Transparent Logos allows for a clean, and cohesive branding of your Single Property Sites.

These new design features should be active. To view the design features, and its options click the EDIT & PROMOTE  of the Single Property Site that you want to edit.

Stay tuned for more updates.

*If you want to TRY Single Property Sites click on the link!

The post New Design Features for Single Property Sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We recently updated our enhanced Single Property Site flyers in order to increase the effectiveness of your real estate marketing for property listings.

The property flyers are great tools to use for marketing listings on Craigslist, but did you know you can also post them to ActiveRain? We modified the HTML of the single property flyers that we use for Craigslist so that they now work perfectly for ActiveRain too!

To access the code for the property site flyers:

1. Login to your account by clicking the “Sign In” link at the top of the Single Property Sites homepage.
2. Go to the “Craigslist Posting Manager” under Marketing Tools and click the Post button next to the property you want to feature. copy the HTML flyer ‘manual posting code’ for your property.
3. Click the blue link to manually post to Craigslist and follow the instructions in the next window.
4. Login to your ActiveRain account and and create a really great long-tail URL blog post about your property – and paste in the HTML code you copied in step 1.

Click here for more information on using Single Property Sites in your Real Estate Marketing strategy.

The post Real Estate Marketing on ActiveRain with Single Property Site Flyers appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We are rolling out a wide array of new designs for these property flyers in the near future so stay tuned!

Please let us know you views and opinions and tell us if there are problems with the flyers. Are these GREAT? OK? or POOR?

Click here for more information on using single property sites in your real estate marketing.

The post New Feature: Enhanced Flyers for Property Listings appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Enhanced Lead Capture gives 1-800 call capture and SMS short code access at no additional charge to you.

The SPS Real Estate Marketing system provides you with an SMS short code, which is a number that buyers can send a text message to and receive mobile version of a single property website flyer.

Enhanced Lead Capture provides an unlimited SMS text service with no additional fees.

SPS also provides Agents with a 1-800 call capture service to give buyers a number to call and listen to a custom, prerecorded message from you. Whether you want to provide potential buyers with more detailed information on a property, or even provide them with finance options, Enhanced Lead Capture allows you to do it.

When you have the ELC feature turned on for your account, each feature is automatically applied to all of your single property sites as they are turned on. Each property will be assigned it’s own unique extension. You can even reassign an extension that you have previously used before.

These services make it simple for buyers to get property information on their mobile device, and allows you to effectively capture MORE LEADS.

Click here for more new features in our SPS Real Estate Marketing suite.

The post NEW Feature: Enhanced Lead Capture Gives You More Real Estate Leads appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Finally, Backpage does not have the odious flagging problem that has totally plagued Craigslist. There is little doubt that when Backpage becomes more utilized its owners will no doubt turn it to ruins, similar to what Craigslist has become, but there’s plenty of time for that. Get out there and give it a try or contact Single Property Sites and we’ll help you out!

The post A Craigslist Alternative appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Whu? What is ghosting? Well, if an ad is marked by craigslist’s spam filter then it is marked as dropped from the listing page of Craigslist. However the creator of the post is generally not notified, but when the user checks with the URL the link will appear live. In reality the link is not live and this explains ghosting.

One way around this problem is to use several different email accounts and several different CPU’s or computers, as Craigslist can quickly and discreetly delete your post when the e-mail address or IP address matches one that has been used too frequently.

All too often people trust the green confirmation screen when they publish a Craigslist ad, but its good practice to actually go to Craigslist after 20 minutes and see if the ad is live (do a search of a word that appears in your ad). If it’s not, Craigslist quietly disabled it without telling you.

This may sound like a lot of subterfuge, but Craigslist is way too useful in website promotion to pass up the opportunity.

The post No ghosts! appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.