We are breaking down the best real estate drones for 2019. In the past decade, online real estate listings have really stepped up their game. Realtors now have images with higher resolution, more detail, and a stronger overall aesthetic. Drone photography is the next frontier in marketing listings.

By capturing properties at all possible angles, agents can set their listings apart from the rest. Using drone photography is the most cost-efficient, practical way to add professional style aerial images to real estate listings. And with the proliferation of manual drones, it is now affordable for large brokerages and solitary agents alike to utilize this technology.

And thankfully, in 2019, real estate agents won’t need to pay a drone photography firm to take professional-grade aerial photos for them. Drones are now user-friendly and durable enough that agents can afford them and figure how to use them pretty quickly.

What Realtors Should Look For in a Real Estate Drone?

There are many variables when choosing the perfect real estate drone. They are not all created equal. So jumping on Amazon and buying whatever is sale will probably not work in any agents favor. The drone market is full of different products catering to specific needs.

There are drones built for durability, drones built for speed, and drones built for other niche uses. For real estate photography needs, agents need a specific type of photography drone.

While there is some flexibility when seeking out real estate drones, it is important that they specialize in the four following areas:

Real Estate Drones Should Shoot in High Resolution

While it is important to find a well-built drone, remember to confirm the drone’s camera resolution. Most now come with a camera standard, but not all cameras are created equal. Buying a top-tier drone that does not deliver in the camera resolution department will not benefit your real estate photography needs.

Realtors should remember to check the following specs before making a drone purchase:

Resolution (at least 600 hp)
Frame Rate
Megapixel Level
File Type of Photos/Videos (make sure they are compatible with your devices)
Available Shooting Modes (filters, rapid shoot, etc.)

Real Estate Drones Should Have Sufficient Transmission Range

Another important feature of drones is the transmission range. That is the distance you can transmit commands from the remote control to the drone.

A drone with weak control range can cause headaches. Just imagine trying to get a good aerial shot of your property, but your real estate drone goes out of range, causing you to lose control, waste battery time, and loose footage.

Real Estate Drones Should Have Sufficient Battery Life

The battery life (or flight time) of your drone is dependent on the strength of its batteries. A good rule of thumb is to seek out a drone with a strong enough battery that, when fully charged, can operate for at least 15 minutes. It is always a good idea to buy a second battery that can be charged and switched out during a photo shoot. This ensures adequate photography time.

Real Estate Drone Should Be Easily Maneuvered and Stable

It is important a real estate drone is not only stable but can be easily maneuvered during a real estate photo shoot. The last thing an agent wants is a real estate drone that shakes, begins to lose altitude, or has a tough time staying level.

The Best Indoor Drone for Real Estate Photography

Altair Aerial AA818 Plus Hornet

The Hornet is pretty amazing. It is under $300 and is designed specifically for photography. The Hornet has a battery life of 15 minutes and 720 hp high-definition camera. It is controlled and synced with any tablet or smartphone. It also has automatic orientation adjustment. This drone is great because it is designed for beginners and is really easy to use.

Get the AA8181 Plus Hornet, here.

Best Drones For Outdoor Real Estate Photography

Yuneec Typhoon H Pro

With a retail price of $1100, the Yuneec Typhoon H Pro offers the types of features you need in a reliable real estate drone.
The Typhoon H Pro has a 4K HD camera that shoots in 12 megapixels. With a range of 1.6km, the battery life provides flight time of up to 25 minutes.

While there are other cameras on the market with higher levels of megapixel resolution, the photos are still high quality, and the video quality is still up to snuff (4k HD).

Beyond the quality of the images shot with the Yuneec, this drone offers some of the best manual piloting available in a photography drone. The high-quality controls of this drone allow for stable flight and easy maneuvering. The Typhoon H pro also comes with sensors that prevent collisions with nearby objects.

Designed for the professional photography market, the Typhoon H Pro is a great option for Realtors looking to use real estate drone photography.

Get the Yuneec Typhoon H Pro, here.

3DR Solo

Coming in at around $500, the 3DR solo offers flexibility when it comes to camera choice. While the drone itself does not include a camera, the device is compatible with several GoPro models (Hero 3, Hero 4), giving you flexibility when it comes to camera quality.

The 3DR solo is highly durable; its built like a little tank. The drone offers multiple flight modes that are perfect for your real estate photography needs.

With an 8km range and a 25 minute flight time, the 3DR gives you what you need to take the best photos for your real estate listings.

Get the 3DR Solo, here.

DJI Phantom 4 Pro

With a retail price of $1200, the DJI Phantom 4 is definitely built for the professional market. While pricier, it boasts a variety of modes, a great camera and video capabilities, and long battery life.

The DJI Phantom 4 Pro offers 4k video and 20-megapixel resolution, a range of over 7 kilometers, and a flight time/battery life of 30 minutes.

Not only does this drone offer high-quality images with the burst mode feature, but you can also get plenty of “quick shots” for your image gallery.

Other modes include bracket mode, which is very helpful in creating HDR composites.

Get the DJI Phantom 4 Pro, here.

Final Thoughts

As Online real estate listings continue envolve by offering more interactivity, drone photography and videography is a great opportunity to market properties. Real estate drones are great for aerial or angle shots you cannot easily get with a traditional DSLR camera.

Remember it’s all about the right drone for the job. Discounted drones, drones designed for kids, or even more touchy drones built for hobbyists won’t do the trick. For real estate drone photography drones need to be solidly built, with either a built-in camera or compatibility with an action camera such as a GoPro. If you go with the built-in camera option, remember to select a drone that shoots in high-quality resolution.

Your drone should offer a high level of flight stability, easy maneuverability, a high-quality camera, sufficient flight range, and a flight time that can last through your real estate photo shoot.

Need more ways to showcase listings? Single Property Sites offers free accounts for listing websites that can show off all of your drone photography, videos, virtual tours, and more.

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Using the right technology will help you demonstrate your value to sellers.   Technology-based Real Estate marketing tools like Single Property Sites can dramatically affect your bottom line by helping you to impress every seller and win more listings.  You will be able to come alongside your clients, show them how important their listing is and give each one a showcase treatment from listing presentation, to contract signing, closing and beyond.

Use Technology to Set Yourself Apart and Demonstrate Your Value to Sellers

You will also be able to demonstrate to your customers a higher level of service and marketing skill focused on their property, which will set you apart from your competition. This means the tools you use can have a direct impact on who wants to list their property with you.  When you are presented with new tools, do your due diligence, and like the UltimateIDX blog cites, you can take your marketing up ten notches.

If technology (aside from email and social media sites like Facebook) is not already a part of your marketing plan it can feel intimidating.  But it doesn’t have to be.  Contact us to learn how uncomplicated it is.  Also, we would love to hear your thoughts on what your clients would think about a website dedicated to selling their property or any other technology-based Real Estate marketing tools you use.

The post How To Use Technology-based Real Estate Marketing Tools to Impress Sellers and Demonstrate Your Value appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have incorporated this into the SPS Property Marketing system, and have now added a new feature that allows you to utilize the Custom Audience Pixel to your advantage.

So what exactly is the Custom Audience Pixel? Here are a few of the main ways it is used:

The Custom Audience Pixel is basically a way for you to reach people on Facebook who have previously visited your website and deliver them highly relevant ads based on the interest they previously expressed in your listings or services. This means you can:

• Remarket to people using your website(s)
• Make your existing Facebook ads more efficient by excluding audiences of people who have already converted on your message
• Create lookalike audiences of people who look like the people browsing your website

How does the Single Property Websites system utilize Facebook Custom Audience Pixels?

We have added a new field on your user profile page that allows you to input your own Custom Audience Pixel. This will then be put into the HTML on all of your single property websites. You can then utilize Facebook’s advertising platform to create ads for individual property websites and target people who have previously interacted with you.

To learn more about how this whole thing works, read the FAQ section on Facebook Custom Audiences.

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Did you know that  58% of American adults own a Smartphone, and 42% own a tablet?  These statistics doesn’t only suggest the importance of technology and its influence to our society’s norms, it also further suggest the importance of the availability of information of a product. It’s apparent that more people are using the Internet for research which then influences their purchasing decision on a product. The more information the user absorbs from a product, the more likely they”ll be engage with it. It is no wonder why having a single property site for a listing is so effective, because of the level of engagement buyers get from a listing is fairly high.

I think one of the biggest draws of single property sites, is that it allows prospective buyers to virtually tour a listing from any location, and from any device: iPhone, web, Ipad, etc. Agents can “dress” the listing with strategic information, photos, and other highlights that could initiate an action from prospective buyers. In the digital age, engagement seems to carry more weight when it comes to content quality. This is how we transfer new prospects into the sales funnel. If we’re engaging someone, we are developing possible interest.  Potential buyers do want to be engage, and they want to be swept off their feet when looking at a particular home. I don’t think that these buyers would want anything less, especially if they are searching for their next financial investment. That’s why we aim for our listing presentation(s) to please, and also to have that “wow” factor that each buyer is hoping for. Using a single property site  achieves all of this.

Single property sites could become the standard for real estate listing. It provides a high level of engagement that most buyers are looking for, and it also offers real estate agents a platform that could be easily optimized, whether for the web, or on mobile devices: tablet, smartphones.

What do you all think? Are you using a single site for your listing and has it been driving high levels of engagement from your audience?  Let us know below.

The post Using Single Property Sites for Real Estate Listings is Quite Effective. appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

1. A majority of all homebuyers start their search online. They are going to be intrigued to look at a house in person if the photography is well thought out and shows off the property. Poor photography will deter the potential homebuyer from looking into the home any further.

2. Professional photography improves your brand’s image. By showcasing all of the properties that you have for sale or ones that have been sold, potential clients are going to notice your professional photography. Your brand will stick out among the competitors more with a professional image. It shows that you are serious about the homes you sell and will be professional throughout the entire process.

3. When you have professional photography, you do not have to deal with the photos and can trust that the professional will be able to handle it. This means you are able to focus on your listings and helping your clients instead of taking time out of your day to take pictures of your listings.

4. You have a great amount of content marketing with photography. You can use the photos on all social media outlets that you utilize which is going to help you with your overall marketing techniques.

These four benefits of professional photography can show you how important it is to take the time to hire a professional for all of your photography needs. You will stand out from your competitors and gain more clients when they recognize your photography is well done.

The post Four Benefits of Professional Photography appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

These new flyers are all included at no extra charge as part of the Single Property Sites service.

The flyer system allows you to effortlessly create great looking print-quality flyers for each of your listings in .PDF format. When you publish a property flyer on one of your single property sites, consumers will be able to access and download them with the click of a button.

Click the links below to view some examples of the new property flyers:

• Example #1
• Example #2
• Example #3
• Example #4
• Example #5
• Example #6

They are simple to use as well! Simply follow the instructions below to activate flyers for each of your single property sites.

1) Sign in to your Single Property Sites by clicking here. You will be taken to your admin dashboard.

2) At the bottom of your admin dashboard, you’ll see a list of your current Single Property Sites. Click the “Edit & Promote link to the right of the site for which you want to create a flyer (pictured below).

3) On the Edit & Promote page, click “Manage Flyers” in the right hand column (pictured below).

4) On the “Manage Property Flyers” page, simply follow the brief instructions on the right side of the page, and you’re done!

Never lose a listing, and make sure buyers see your listings first! Click here to learn how to dominate your listing market.

The post New Feature: Updated Print Flyers for Property Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have been hard at work over the past months with getting some of our great new features finalized and launched. One of our most recent new features has just been released – our new and improved sign riders for property marketing and lead capture!

We have updated the whole sign rider system and have included even more functionality including:

1) Smart new designs
The new sign riders are fully customizable to each of your property signs, including the text, color, style, layout, width, and even the amount of holes/clips that should come with them.

2) Improved SMS lead capture
When someone wants more information on one of your properties directly from your sign rider, all they have to do is call the number and input the property code, in order to receive an SMS text message with all the details. With the old designs, these instructions were not as obvious. Therefore, we have added text to each sign rider that tells visitors exactly what to do in order to learn more about the property. When they call and enter the code, they will receive an SMS text message to their phone for easy access.

3) Enhanced QR code design
On the old sign riders, when someone scanned the attached QR code they would simply be taken to the property website for more information. However, now you can ALSO set the option to automatically populate a text message and allow them to receive all of the vital property details in one, easy to read location.

4) More options coming soon!

Click here for more information on our sign riders, and how they will help boost your property marketing!

The post New Feature: Updated Sign Riders for Property Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

According to the article, sales of existing homes were up 9.6 percent in May compared to a year ago, with 4.6 million homes changing hands at a seasonally adjusted annual rate. This also includes a 15 percent rise in contracts to buy existing homes, indicating that the market will continue to improve.

The data suggests how Fed Chairman Ben Bernanke’s low interest-rate policy is likely beginning to finally save the housing market from a six-year decline and providing a boost to the overall economy. Home buyers are benefiting from record-low mortgage rates and are taking advantage of the situation.

Michelle Meyer, Senior U.S. Economist at Bank of America, stated, “The Fed is very much focused on the housing market because that’s typically the best way to channel low interest rates – through home sales and refinancing. We are seeing some signs that the credit channel is unclogging modestly, and the Fed is going to be quite pleased with that.”

Click here to read the full article.

Want to increase exposure of your property listings and dominate your Listings market? Single Property Sites will help!

The post Home Sales Increase as Bernanke’s Low Interest Rates Gain Traction appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We recently updated our enhanced Single Property Site flyers in order to increase the effectiveness of your real estate marketing for property listings.

The property flyers are great tools to use for marketing listings on Craigslist, but did you know you can also post them to ActiveRain? We modified the HTML of the single property flyers that we use for Craigslist so that they now work perfectly for ActiveRain too!

To access the code for the property site flyers:

1. Login to your account by clicking the “Sign In” link at the top of the Single Property Sites homepage.
2. Go to the “Craigslist Posting Manager” under Marketing Tools and click the Post button next to the property you want to feature. copy the HTML flyer ‘manual posting code’ for your property.
3. Click the blue link to manually post to Craigslist and follow the instructions in the next window.
4. Login to your ActiveRain account and and create a really great long-tail URL blog post about your property – and paste in the HTML code you copied in step 1.

Click here for more information on using Single Property Sites in your Real Estate Marketing strategy.

The post Real Estate Marketing on ActiveRain with Single Property Site Flyers appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We are rolling out a wide array of new designs for these property flyers in the near future so stay tuned!

Please let us know you views and opinions and tell us if there are problems with the flyers. Are these GREAT? OK? or POOR?

Click here for more information on using single property sites in your real estate marketing.

The post New Feature: Enhanced Flyers for Property Listings appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.