How to use QR codes to reach Buyers

Marketing Property Listings and Capturing Leads with QR CodesMany Real Estate Agents have begun utilizing QR codes in their property marketing strategies. QR Codes are essentially funny looking barcodes that can be scanned using a free downloadable application on your smartphone. Upon scanning the QR code, the user is taken to a variety of destinations.

For Real Estate Agents, it is a good idea to post QR codes on all of your offline marketing material including flyers, sign riders, etc. When someone scans your QR code they will then be taken to the mobile version of your single property site.

SPS will automatically create a unique QR code for each of your property listings, which you can then use on all your marketing collateral. This will save you time and further integrate your real estate and property marketing strategy!

A further enhancement of our QR code feature allows you to create a reusable QR code if the property has an Enhanced Lead Capture extension assigned.

What this means is that we not only generates QR codes for you, but we also create materials and signs that can be re-used with different properties. For example if you order sign riders, then all of them will have the same re-usable QR codes.

To view the QR code for a specific property, click on the EDIT & PROMOTE link to the right of that property under the “My Sites” section of your user dashboard. Then under the PROMOTION column (pictured at right), select “Get QR Code” and follow the on-screen instructions.

 

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