According to the 2010 NAR Home Buyer / Seller survey, the most important factor – 35% — in choosing a seller’s agent was reputation.

Managing reputation is challenging at the best of times, but for Realtors, as with other Service Businesses, its more complex because your service is also intangible.

So how can you manage and build reputation? Here’s two tangible ideas!

1. Create the best impression with your listing presentation. The listing presentation helps you to set expectations and is also your best chance to create a lasting impression. Use SPS to create a site about the sellers home and use the FREE VIEW to share this with them – and impress them – before you even meet.

2. Be active on Facebook, Twitter and Linked In. As we all know, it’s easy to do web based research and your prospective clients will be researching YOU.

So, make sure you express yourself as a knowledgeable expert on all your social profiles. Use SPS widgets to showcase your SOLD listings remember that with SPS all your SOLD listing sites stay live for free which is great for SEO backlinks and also helps showcase your experiences to build your reputation.

Finally, here’s a good article full of ideas to help you manage your reputation.