Knowing how to communicate the value of SPS (Single Property Sites) to Sellers can give you a marketing advantage and help you win more listings. If your seller understands the dynamics of the market, then you will be able to use SPS as an effective tool for demonstrating your marketing skills, and your value to your clients.. and winning the listing!

In a listing Presentation you will want to highlight your superior Internet Marketing skills, and for your main website you can certainly explain your SEO strategy and all things related.
It’s very important that the seller knows that buyers will find your “main” website by searching search engines like Google, for keywords like ‘homes for sale in san diego’ for example, – and your main website needs to pop up!

However, this does not apply when selling the benefits of Single Property Sites.
You should start by making sure your seller understands how the real estate market works.. that is to say  HOW a buyer actually conducts a search, and WHERE they search – so that they are clear about how and where Buyers are looking for properties.

Buyers searches will generally be in specialized real estate search portals, Broker websites and similar marketplaces that focus on ‘homes for sale’. In other words, NOT the general search engines.
For example, I would not go to Google and expect to find homes for sale in San Diego, or a street in San Diego, by doing a general GOOGLE search… there are too many specialized portals and agent websites out there that that have been around for a long time that would come up first  .. I know I might get some results… but that’s clearly not the best resource out there for finding homes for sale!

I am often asked – “but this is a website, shouldn’t it be performing with SEO etc, like a regular website?” Well the answer is ‘maybe… possibly…’ – but to what purpose? At the end of the day it doesn’t matter because there are specialized market places created for selling houses that we need to take advantage of. Google, Yahoo and others are not used by consumers to search for a specific property or “houses for sale” in a specified street or city etc.

The same concept applies to automobiles – you could advertise your vehicle with a special website and hope people find it on Google – but that would not be a “primary” reason for doing it, because sites like VEHIX.com and Craigslist are where people are actually looking.

So – the bottom line is that it’s important to get your listings placed in the specialized portals.
Today, this means CRAIGSLIST, Realtor.com, GoogleBASE, Trulia, Zillow  and others.
And that, of course, is a key part of the SPS Listings Marketing System (a.k.a. Single Property Sites).

So, to answer the question that the Seller might have .. “I cannot find the property site? Where is it” – I would say, OK, well lets conduct a search as a Buyer might – lets go to CRAIGSLIST – perhaps do a search in google and identify TRULIA or Realtor.com as a place where we can search for homes – do a search there and show them their listing website via these routes.

Also – if you have a Street Address Domain name (e.g. www.1122MainStreet.com) and Sign Rider, then for the “drive-by” buyer (or if reading in a newspaper advert), they are going to find your listing straight away by typing in the domain name that is branded to the sellers street address – so they will get to the listing data faster than than any other method.

So – next time you do a listing presentation, don’t just show the seller the Free-View(tm) of their Single Property Site, make sure you build up to this with a simple overview of how and where Buyers are looking for homes, then you will find closing the deal and winning the listing as easy as flipping the switch that turns on your Single Property Sites!