Video is transforming the way that people find professionals, services, and real estate online. By the end of 2019, 80% off all consumer web traffic will come from video, and that includes real estate! Statistics show that to have any type of social media or web presence, video is key during the next five years. Most importantly, real estate videos are important for impressing sellers and selling quickly. Check out these twenty real estate video stats that show how video is changing real estate.

Real Estate Video Stats

• Listings that include a video receive over 400% percent more inquiries than those without. (Small Biz Trends)
• 85% of buyers and sellers prefer to work with an agent who uses video. (Inman, NAR)
• Professionals who use video grow their revenue 49% faster than those that don’t. (Aberdeen Group)
• Video receive over 400% more engagement than any other medium of marketing in real estate. (Virtuets)
• 81% of real estate agents and marketers who use videos say video has helped them generate leads. (Wyzowl)
• 84% of real estate agents and marketers who use video has helped them increase traffic to their website. (Wyzowl)
• Video Facebook posts have a 135% greater organic reach than photo posts. (Social Bakers)
• Video marketing gets 66% more qualified leads per year. (Aberdeen Group)
• Social media video generates 1200% more shares than text and images combined. (Small Biz Trends)
• Viewers retain 95% of a message when they watch it in a video. This is compared to only 10% retention for text. (Forbes)
• 52% of Marketers say that video has the highest ROI of any type of content. (Sydnacast)
• Video is consumers’ #1 favorite type of content to see from brands on social media. (Animoto)
• Video ads are the #1 way that consumers found out about a new brand/product before purchasing on social media. (Animoto)
• 59% of purchase decision makers prefer to learn about new services and products through video. (Vidyard)
• Mobile video consumption rises by 100% every year. (Invisia)
• 76.5% of marketers and small business owners that have used video marketing, say that it had a direct impact on their business. (Small Biz Trends)
• In 2020, there will be almost 1,000,000 minutes of video per second streaming online. (Cisco)
• 93% of businesses say they’ve gotten a new customer thanks to a video on social media. (Animoto)
• 46% of viewers take some sort of action after viewing a video ad. (Online Publishers Association)
• 54% of consumers want to see more internet videos from professionals, businesses, and brands. (Hubspot)

So what does this mean for real estate agents? 

Marketers are not the only ones taking advantage of online video. These same real estate video stats apply to real estate agents who are using listing videos and content videos, too! These trends are continuing to grow year-over-year and are expected to rise. Video is a ridiculously easy way to increase sales and generate real estate leads, online.

But most real estate agents don’t have the time or technical know-how to put together their own real estate listing videos. In fact, studies have shown that lack of time and video editing experience are the biggest problems keeping real estate agents away from video.

Automatically Created Listing Videos

For real estate agents lacking time and video resources, Single Property Sites automatically creates real estate listing videos for users. Beautiful listing videos are automatically populated from already existing MLS data. These videos are designed to impress sellers and to sell listings more quickly. They are easily integrated into Single Property Websites, Youtube, Facebook, or anywhere else online.

Best of all, agents can set up Single Property Sites for free. Real estate agents can use it for listing appointments for free.