Real Estate Video Stats

• Listings that include a video receive over 400% percent more inquiries than those without. (Small Biz Trends)
• 85% of buyers and sellers prefer to work with an agent who uses video. (Inman, NAR)
• Professionals who use video grow their revenue 49% faster than those that don’t. (Aberdeen Group)
• Video receive over 400% more engagement than any other medium of marketing in real estate. (Virtuets)
• 81% of real estate agents and marketers who use videos say video has helped them generate leads. (Wyzowl)
• 84% of real estate agents and marketers who use video has helped them increase traffic to their website. (Wyzowl)
• Video Facebook posts have a 135% greater organic reach than photo posts. (Social Bakers)
• Video marketing gets 66% more qualified leads per year. (Aberdeen Group)
• Social media video generates 1200% more shares than text and images combined. (Small Biz Trends)
• Viewers retain 95% of a message when they watch it in a video. This is compared to only 10% retention for text. (Forbes)
• 52% of Marketers say that video has the highest ROI of any type of content. (Sydnacast)
• Video is consumers’ #1 favorite type of content to see from brands on social media. (Animoto)
• Video ads are the #1 way that consumers found out about a new brand/product before purchasing on social media. (Animoto)
• 59% of purchase decision makers prefer to learn about new services and products through video. (Vidyard)
• Mobile video consumption rises by 100% every year. (Invisia)
• 76.5% of marketers and small business owners that have used video marketing, say that it had a direct impact on their business. (Small Biz Trends)
• In 2020, there will be almost 1,000,000 minutes of video per second streaming online. (Cisco)
• 93% of businesses say they’ve gotten a new customer thanks to a video on social media. (Animoto)
• 46% of viewers take some sort of action after viewing a video ad. (Online Publishers Association)
• 54% of consumers want to see more internet videos from professionals, businesses, and brands. (Hubspot)

So what does this mean for real estate agents? 

Marketers are not the only ones taking advantage of online video. These same real estate video stats apply to real estate agents who are using listing videos and content videos, too! These trends are continuing to grow year-over-year and are expected to rise. Video is a ridiculously easy way to increase sales and generate real estate leads, online.

But most real estate agents don’t have the time or technical know-how to put together their own real estate listing videos. In fact, studies have shown that lack of time and video editing experience are the biggest problems keeping real estate agents away from video.

Automatically Created Listing Videos

For real estate agents lacking time and video resources, Single Property Sites automatically creates real estate listing videos for users. Beautiful listing videos are automatically populated from already existing MLS data. These videos are designed to impress sellers and to sell listings more quickly. They are easily integrated into Single Property Websites, Youtube, Facebook, or anywhere else online.

Best of all, agents can set up Single Property Sites for free. Real estate agents can use it for listing appointments for free.

The post 20 Real Estate Video Stats: Why every agent needs videos by the end of 2019! appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

What Sellers Want in A Real Estate Agent

According to data collected by the NAR, the top five things sellers want in a real estate agent is help:

1. marketing their home to potential buyers (20%)
2. pricing home competitively (20%)
3. selling the home within a specific time frame (19%)
4. finding a buyer for home (14%)
5. finding ways to fix up home to sell it for more (14%)

Help marketing their home to potential buyers (20%) 

There are two services that sellers want most in a real estate agent. They are marketing a seller’s home and pricing their home for sale. According to the NAR, 20% of sellers most want a real estate agent who will market their home to buyers.

Listing agents who want to get more clients should focus on creating a stellar marketing plan. The best way to do this is by answering the questions home sellers will most often ask. These include:

• What online channels will me home be shared on (Zillow, MLS, Social Media, etc.)?
• How will the real estate agent make my home stand out from the thousands of listings online (Single Property Sites, media used, target ads, etc.)?
• Which forms of media will be used to promote my home (Professional photos, floor plans, virtual tours, etc.)?
• How will my home be promoted locally (open house, sign riders, etc.)?
• How will the real estate agent’s professional network be leveraged to promote my home?

Since marketing skills are the most important thing sellers want in a real estate agent, making a stellar marketing plan should be #1 priority.

Help Price Home Competitively (20%) 

Pricing homes competitively is just as important to sellers (20%) as having a solid marketing plan. Sellers want an agent who will list their home at the right price. But, giving sellers the best listing price possible isn’t good enough. Sellers want a real estate agent who will show them exactly how they decided on the listing price.

In a world of inaccurate Zestimates, real estate agents need to be incredibly honest and open about how comps are acquired and how listing prices are decided on. Sellers love printouts and explanations of detailed comps. 

Real estate agents should view themselves as educators. Home sellers need agents to teach them about the best price for their home and how that price is determined.

Help Selling a Home Within a Specific Time Frame (19%) 

Real estate agents have a great opportunity to help calm a seller’s anxiety and get new clients, by emphasizing a commitment to selling homes within a specific time frame. With job changes, expanding families, and other relocation needs, many sellers become nervous and frustrated when thinking about their time frame needs.

A seller’s fear and frustration are a huge opportunity for real estate agents. Presenting a track record of previous sales, past client testimonials, and emphasizing how the marketing plan and listing price are important to selling quickly are important.

Help Find a Buyer for Home (14%)

Fourteen percent of sellers most want an agent that will help them find a buyer. This need ties directly into a real estate agent’s marketing plan. And, highlighting the real estate agent’s professional network is a must.

The listing agent should also highlight their ability to find the right buyer for a seller’s home. Talking about qualifying buyer leads is important. Not only will the real estate agent find a buyer, but one who is financially secure, is going to make it to closing,  and who is not asking for an outrageous price cut.

Help Find Ways to Fix Up Home to Sell it For More (14%) 

It’s not a surprise that many home sellers want to increase the asking price of their home. And while this can cause headaches for agents, what many sellers actually want is help and guidance fixing up their homes to sell for more.

When presenting a fair listing price and comps, part of the conversation often turns to increase the listing price. No surprises here! But agents should be ready with a list of data-backed home improvement options to increase the sales price. Having the name of a few good contractors on hand is also a great idea.

What Sellers Want in a Real Estate Agent

While many real estate agents focus on their negotiating skills, their brokerage’s reputation, or other strengths, the truth is, we have data on what sellers want in a real estate agent. A strong marketing plan, a competitive listing price, help selling their home quickly, finding a buyer, and advice on home improvements is what sellers actually want most. Above all, agents who focus on these needs and marketing toward those needs will see the highest pay-offs.

The post What Sellers Want in A Real Estate Agent appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

When a real estate agent lands a listing presentation, it should be a guarantee that they will get the listing. The last hoop to jump through is the listing presentation, and it should be super easy. Luckily, the NAR has done all the research on what sellers want most from their real estate agents. The best listing presentation is backed by this data. By focusing on what home sellers want statistically, real estate agents are winning every listing.

#1. Market Home to Potential Buyers

The NAR’s 2018 Profile of Home Buyers and Sellers reported that there were two services that home seller’s wanted most of all. 20% of all home sellers wanted a real estate agent who could market their home to potential buyers. This was the most important thing they looked for in an agent.

This (and helping competitively price the home) should be the main focus of the listing appointment. There are many ways that agents can focus on the marketing portion of their presentation. These include:

• Showing research-backed data on how to create the most effective MLS listings (with examples).
• A video testimonial from a satisfied previous seller
• Sharing an example of  Single Property Sites listing websites, that were designed specifically to win listings. They impress buyers with custom URLs, stunning photo, video, virtual tour, and panorama capabilities. And details on listings that the MLS simply doesn’t support.
• Staging, Photography, and Video before and after examples
• Sharing multimedia examples of virtual tours and video
• Explaining online/social media promotional strategy
• Explaining how open houses, sign riders, and other marketing materials will be used

#2. Help Price Home Competitively

Helping price a home competitively is just as important to sellers as a solid marketing plan. 20% of all home sellers said that the most important thing they wanted from a Realtor was help pricing their home competitively. This topic can be a source of headaches for agents due to Zestimates and unrealistic expectations. However real estate agents should not minimize this conversation.

Sellers want their agent to be transparent when pricing a home. Agents should be prepared to give home sellers detailed comp material. Sellers should know where the comps came from, what homes of their model have historically sold for in their neighborhood, and be given detailed analytics on the current market.

Above all, Realtors should focus on educating and empowering sellers. This is an opportunity for agents to position themselves as industry leads and to show sellers what a realistic price point is. The best listing presentation teaches a seller about the best price for their home.

#3. Help Sell in a Specific Timeframe

Selling in a specific timeframe is the third most service to sellers. 19% of home sellers say this is the number one thing they look for in a real estate agent. It is a perfect segway from the pricepoint conversation because as we all know, pricing a home is very important to selling quickly.

Marketing a home and choosing an appropriate price should inform the selling timeframe. Agents should:

• Share timeframe data from past sales
• Share timeframe data on the current market
• Highlight their marketing plan, again
• Discuss how properly pricing home can impact the timeframe
• Highlight their network group

#4. Help Find a Buyer

14% of sellers feel that help finding a buyer is the most important service agents offer. Many home sellers are unaware of the professional network that most agents have developed. Agents should demonstrate how a professional network of Realtors can help find a buyer. Open houses and the marketing plan should also be touched on again.

Historically, home sellers want to know a real estate agents track record looks like. By sharing how and when past homebuyers found previous listings, trust is built.

#5. Help Seller Fix Home to Sell it for More

14% of home sellers think the most important thing a real estate agent can do for them is helping them fix up their home to get a better price. Sharing staging ideas while doing a walk-through is an easy way to show off your services.

But, before offering up a ton of unsolicited ideas on home improvements, agents should be sure to ask the seller if they are looking to make any changes or if they want to sell as-is. This will guide the conversation. Presenting data-backed research on the biggest ROI improvements is the best idea.

The Best Listing Presentation Backed by Research

The best listing presentation is the one that is backed by research. The NAR has done the research and we know exactly what home sellers want most in a real estate agent. Real estate agents can win every listing by helping home sellers market their home, price their home competitively, find a buyer, and fix their home to sell for more. Agents that are transparent, offer data and their own sales history, and present a strong marketing plan will win every listing.

The post The Best Listing Presentation Backed By Research appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We are breaking down the best real estate drones for 2019. In the past decade, online real estate listings have really stepped up their game. Realtors now have images with higher resolution, more detail, and a stronger overall aesthetic. Drone photography is the next frontier in marketing listings.

By capturing properties at all possible angles, agents can set their listings apart from the rest. Using drone photography is the most cost-efficient, practical way to add professional style aerial images to real estate listings. And with the proliferation of manual drones, it is now affordable for large brokerages and solitary agents alike to utilize this technology.

And thankfully, in 2019, real estate agents won’t need to pay a drone photography firm to take professional-grade aerial photos for them. Drones are now user-friendly and durable enough that agents can afford them and figure how to use them pretty quickly.

What Realtors Should Look For in a Real Estate Drone?

There are many variables when choosing the perfect real estate drone. They are not all created equal. So jumping on Amazon and buying whatever is sale will probably not work in any agents favor. The drone market is full of different products catering to specific needs.

There are drones built for durability, drones built for speed, and drones built for other niche uses. For real estate photography needs, agents need a specific type of photography drone.

While there is some flexibility when seeking out real estate drones, it is important that they specialize in the four following areas:

Real Estate Drones Should Shoot in High Resolution

While it is important to find a well-built drone, remember to confirm the drone’s camera resolution. Most now come with a camera standard, but not all cameras are created equal. Buying a top-tier drone that does not deliver in the camera resolution department will not benefit your real estate photography needs.

Realtors should remember to check the following specs before making a drone purchase:

Resolution (at least 600 hp)
Frame Rate
Megapixel Level
File Type of Photos/Videos (make sure they are compatible with your devices)
Available Shooting Modes (filters, rapid shoot, etc.)

Real Estate Drones Should Have Sufficient Transmission Range

Another important feature of drones is the transmission range. That is the distance you can transmit commands from the remote control to the drone.

A drone with weak control range can cause headaches. Just imagine trying to get a good aerial shot of your property, but your real estate drone goes out of range, causing you to lose control, waste battery time, and loose footage.

Real Estate Drones Should Have Sufficient Battery Life

The battery life (or flight time) of your drone is dependent on the strength of its batteries. A good rule of thumb is to seek out a drone with a strong enough battery that, when fully charged, can operate for at least 15 minutes. It is always a good idea to buy a second battery that can be charged and switched out during a photo shoot. This ensures adequate photography time.

Real Estate Drone Should Be Easily Maneuvered and Stable

It is important a real estate drone is not only stable but can be easily maneuvered during a real estate photo shoot. The last thing an agent wants is a real estate drone that shakes, begins to lose altitude, or has a tough time staying level.

The Best Indoor Drone for Real Estate Photography

Altair Aerial AA818 Plus Hornet

The Hornet is pretty amazing. It is under $300 and is designed specifically for photography. The Hornet has a battery life of 15 minutes and 720 hp high-definition camera. It is controlled and synced with any tablet or smartphone. It also has automatic orientation adjustment. This drone is great because it is designed for beginners and is really easy to use.

Get the AA8181 Plus Hornet, here.

Best Drones For Outdoor Real Estate Photography

Yuneec Typhoon H Pro

With a retail price of $1100, the Yuneec Typhoon H Pro offers the types of features you need in a reliable real estate drone.
The Typhoon H Pro has a 4K HD camera that shoots in 12 megapixels. With a range of 1.6km, the battery life provides flight time of up to 25 minutes.

While there are other cameras on the market with higher levels of megapixel resolution, the photos are still high quality, and the video quality is still up to snuff (4k HD).

Beyond the quality of the images shot with the Yuneec, this drone offers some of the best manual piloting available in a photography drone. The high-quality controls of this drone allow for stable flight and easy maneuvering. The Typhoon H pro also comes with sensors that prevent collisions with nearby objects.

Designed for the professional photography market, the Typhoon H Pro is a great option for Realtors looking to use real estate drone photography.

Get the Yuneec Typhoon H Pro, here.

3DR Solo

Coming in at around $500, the 3DR solo offers flexibility when it comes to camera choice. While the drone itself does not include a camera, the device is compatible with several GoPro models (Hero 3, Hero 4), giving you flexibility when it comes to camera quality.

The 3DR solo is highly durable; its built like a little tank. The drone offers multiple flight modes that are perfect for your real estate photography needs.

With an 8km range and a 25 minute flight time, the 3DR gives you what you need to take the best photos for your real estate listings.

Get the 3DR Solo, here.

DJI Phantom 4 Pro

With a retail price of $1200, the DJI Phantom 4 is definitely built for the professional market. While pricier, it boasts a variety of modes, a great camera and video capabilities, and long battery life.

The DJI Phantom 4 Pro offers 4k video and 20-megapixel resolution, a range of over 7 kilometers, and a flight time/battery life of 30 minutes.

Not only does this drone offer high-quality images with the burst mode feature, but you can also get plenty of “quick shots” for your image gallery.

Other modes include bracket mode, which is very helpful in creating HDR composites.

Get the DJI Phantom 4 Pro, here.

Final Thoughts

As Online real estate listings continue envolve by offering more interactivity, drone photography and videography is a great opportunity to market properties. Real estate drones are great for aerial or angle shots you cannot easily get with a traditional DSLR camera.

Remember it’s all about the right drone for the job. Discounted drones, drones designed for kids, or even more touchy drones built for hobbyists won’t do the trick. For real estate drone photography drones need to be solidly built, with either a built-in camera or compatibility with an action camera such as a GoPro. If you go with the built-in camera option, remember to select a drone that shoots in high-quality resolution.

Your drone should offer a high level of flight stability, easy maneuverability, a high-quality camera, sufficient flight range, and a flight time that can last through your real estate photo shoot.

Need more ways to showcase listings? Single Property Sites offers free accounts for listing websites that can show off all of your drone photography, videos, virtual tours, and more.

The post The Best Real Estate Drones for 2019 appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.