NOTE: This feature is only available on property websites that have been turned “on” in your user dashboard.

To access the social share options:

1) Log in to your account, and scroll down to your list of property sites. Locate the green button to the left of each site name that says “Turn On”. Click this button to make your single property website live!

2) Once you have turned on a site, click the “Edit & Promote” link to the right of that site name.

3) On the “Edit & Promote” page, you’ll see a list of options under “Promote”. At the bottom of this list you will see 5 buttons for various social media sites – Facebook, LinkedIn, Twitter, Google+, and Pinterest. This allows you to share each property website across your social networks for even more visibility!

Try it out today and drive more traffic (and more LEADS) to your single property websites!

The post NEW FEATURE: Social Share buttons make it easier to promote your property sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The problem is, how will you find the time to learn the best use of each social media platform, actively participate in discussions on those platforms, and run your real estate business at the same time?

Here are 6 social media tips to help you boost your real estate marketing:

1) Have a content strategy.
Many complaints Real Estate Agents have regarding social media is that they don’t feel like anyone is interested in what they have to say. This is true to the extent that many people don’t necessarily want to hear what your dog ate for dinner last night, but when it comes to providing helpful real estate information, this complaint couldn’t be further from the truth. When deciding on content to create for your social media marketing, ask yourself the following questions:

• What real estate topics do I know the most about?
• What are other people talking about in my area?
• If I were a home buyer or seller, what information would I be most interested in reading?
• What fun events are coming up in my area?

Keeping each of these questions in mind will provide you with great ideas for posting content on your social media accounts.

2) Consistency is key.
As a Real Estate Agent, you can’t expect results from working only once a week. The same thing goes for social media. You will not see results if you only post once a week. “Consistency” means something slightly different depending on which social media platform you are using. A good place to start is by posting at least once a day on Facebook / LinkedIn, and 2 or 3 times per day on Twitter. If you post more than once per day, be sure to spread them out a bit.

This is where most Real Estate Agents find trouble. How can you remember to set aside time to post multiple times per day when you are running around conducting open houses, showings, and running your business? A great way to combat the time crunch is to set aside about an hour at the beginning of the week and schedule out your posts for that week. There are multiple tools such as HootSuite or TweetDeck that allow you to easily schedule social media posts.

3) Think local.
Remember that the majority of your business as a Real Estate Agent is likely to come from people in or around your local area (unless you manage offices all over the country). Also remember that buying or selling a home includes so much more than the house itself. People are interested in local attractions, parks, restaurants, school districts, etc. Including posts on these topics will go a long way in setting yourself apart from the competition.

4) Understand how each platform is unique.
People use different social media platforms for specific reasons. For example, Twitter posts can only include 140 characters (letters, spaces, punctuation). Facebook allows an unlimited amount of characters and also allows you to post photos / images. Pinterest revolves specifically around photos / images. Understanding how each is unique, and how you can leverage each platform’s functionality is a big factor in successful social media management.

5) Measure and track results.
If something you’re doing in your business is having no impact on generating new business, you likely would not continue doing that thing, right? Perhaps a specific social media platform is just not working for you for one reason or another. Understanding where and when to cut your losses will allow you to focus on the platforms that ARE producing results.

Add Google Analytics to your website and track how much of your traffic is coming from which social media site. Remember that you aren’t likely to see results right away, so don’t be discouraged. If you aren’t seeing any results after an extended period of time, research how to better utilize that social media platform and see if a different strategy produces better results.

6) Have FUN!
Social media marketing should be a fun experience. Not only does it connect you with potential clients, but you will likely learn a lot about the things you are interested as well! It’s easy to become too focused on using social media solely for a business purpose. But make sure you are coming across as a genuine human being, and interact with others who are talking about subjects that you yourself enjoy as well.

Are YOU currently using social media in your real estate marketing strategy?

The post 6 More Social Media Marketing Tips for Real Estate appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

MoreLoans4u allows you to market each listing with a unique property-address URL, sign riders and mobile & SMS TXT marketing. You can then post property flyers to Craigslist and more using the SPS automated marketing systems, which will automatically give every listing website extensive coverage on all our partner websites. SPS makes it easy to syndicate listing data everywhere where buyers are looking!

Here are some ways in which the SPS system AUTOMATICALLY helps you to promote your property across the web:

• Syndication of listing data to Trulia, Zillow and many more
• TEXT messaging flyers for drive-by buyers
• Mobile version of your Web page
• Beautiful HTML Craigslist Property Flyers created and posted
• Sign riders with your domain name
• PDF Flyers
• Embed Widgets and maps with your properties for your personal or other websites

With MORELOANS4U.com offering SPS, Loan Officers can now offer this powerful mortgage marketing system to their Real Estate Agent clients and FSBOs as their own branded marketing service.

The post More exposure is a good thing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Log in to your Single Property Sites account and EDIT any of your LIVE listings.

In the Promotions column find the TWEET menu item and click this.

You’ll be automatically taken to your Twitter account and shown a pre-populated tweet with a shortened URL, all ready to go!
This makes Tweeting your Single Property Site fast and easy and with automated the shortened URL service, not only does this give you more characters to describe the property, but the Tweet will link back to your property site to generate traffic for you.

The initial text of your Tweet will be the property TAG LINE. If you do not have this, then the Tweet will be the property details. Of course you can modify the Tweet before you send!

The post SPS Launches Twitter Integration appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Traveling back to chilly Denver was tough after a great weekend in sunny Orlando, but we came away from this year’s National Association of REALTORs convention with a lot of observations and insights into the state of real estate at the moment. We’ll be putting together some comprehensive posts in the coming days, but we wanted to give you our zeitgeist, so to speak, of the real estate world, gathered from our time on the Orlando expo floor.

Here’s some trends we picked up on. Anything that you heard or saw? Leave a comment — we’d be interested to hear.

The economy is hurting the industry. This sounds like a trite observation, but it’s one we heard again and again. There were fewer people at NAR, the vendor booths were smaller and less elaborate, and agents were constantly talking about the state of the housing market. In fact, it served as an introduction on the buses to and from the hotel: “Hi, my name is Joe Realtor. What’s the market like where you’re from?”

And while the economy dominated the conversation, we got the impression agents were hopeful about the future. Many said the economy in their market wasn’t as bad as it might seem and thought a turnaround was coming soon.

Mobile has arrived. It was amazing how many vendors were at the show for the first time, offering solutions for text message flyers and mobile Web sites to REALTORs.  And, largely, agents were receptive to the new technology. It’s more proof that we’re right on the edge of an explosion in mobile marketing – next year in San Diego should have even more mobile vendors and mobile technologies.

But, we heard from agents that it’s not something they’re really excited to invest in at the moment, especially with winter approaching and the economy in the shape it’s in. Many of these vendors were charging huge monthly fees and per-message charges that turned a lot of Agents off from the concept. We didn’t hesitate to point out, of course, that SPS includes mobile marketing for free.

Twitter is everywhere. There’s no more receptive group to the idea of Twittering than REALTORs. Everywhere you went, you’d hear about it at the conference — a giant map displaying live Twitters was the centerpiece of the NAR Blogger’s Lounge, agents wrote their Twitter IDs on their name tags and submitted Tweets from their Blackberries as they walked around the conference.  And coaches were extolling the virtues of the service to any agent that listened.

Still, most agents said that while the service was addicting and fun, they still weren’t sure of the benefits of Twitter. It will be interesting to see whether the industry can start turning this tool into something that builds their business. Certainly some agents are finding leads with Twitter; they’re just in the minority.

The post Our Observations from NAR – Orlando appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

I’ve always been curious about Twitter, which takes blogging to the micro level. Real estate agents are some of the most adroit adopters of the service…agents are constantly Tweeting about new properties, listings or just events from their lives.

After talking to some agents yesterday, I’ve decided to jump in. We’ll be “Tweeting” away over at ProSPS, and you can see our updates in the sidebar. Anytime we have a new blog post – either on this blog or on our ActiveRain account – I’ll post an update. If you have a Twitter account, be sure to follow us and I’ll return the favor.

What value will this Twitter account have? I don’t know, but I’ll be taking notes and I’ll write an article about my experiences at some point in the near future.

Do you have a Twitter account? How are you using it?  Let me know in the comments – I’m curious about gathering some different experiences.

The post Twitter as a tool for real estate marketing? We’ll find out. appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.