Looking at the data, there are definitely ways to connect with Millenial clients that will make real estate agents stand out. Millennials crave relationships, experiences, and instant gratification, and Realtors can use this to their advantage. According to the NAR Millenials made up 36% of all home buyers and 20% of all sellers in 2018. That number continues to rise year-over-year. Investing in this client segment is definitely worth it. These creative real estate marketing tips are sure to win Millenials over.

Offer Value: Content Marketing

Millennials spend most of their time connecting online. This generation uses the internet more often than any previous generation. Mostly, because they grew up with it. But straight ads featuring Realtor information rarely makes an impact with Millenials. In fact, Forbes recently reported that “Millennials are less likely to be persuaded by traditional advertising.”

Millennials hate being interrupted with ads on Instagram, Facebook, Spotify, Youtube, or any other online hub. Instead, they preferred being offered content that educates, entertains, and enriches their lives. This is what turns them into loyal followers and clients.

Real Estate Content

So what kind of appropriate real estate content can reach Millenials? Here are some winning ideas:

• Moving checklists
• Neighborhood or subdivision guides
• “Best of” lists like the best bars, coffee houses, restaurants, etc. in your area.
• Market information/reports (articles like “Is this summer the best time to sell your house?”)
• Stunning, Instagram-worthy listing photos
• Articles that help sellers/buyers choose the best type of property to fit their lifestyle

It is also important to note that content marketing takes consistency. Agents won’t find their email blowing up from one piece of content. It is an ongoing strategy that builds a client base over time. Being consistent with content that educates, entertains, and enriches is key.

Create Experiences

One of the best real estate marketing tips to reach Millenials is to use experiential marketing. This type of marketing focuses on engaging leads by creating a memorable experience that sticks with them and impacts their purchasing/listing decision.

Some memorable examples of experiential marketing include Red Bull’s Stratos events where adrenaline junkies launch themselves insanely high into the air. Or when cosmetic companies like Kylie Cosmetic’s founder, Kylie Jenner visited beauty YouTubers to get her makeup done during tutorials. Another great example came when Refinery29 offered up its 29Rooms funhouse for visitors to explore.

Real Estate Experiences

Again, these are well and good for big brands, but how do they apply to real estate? There are easy ways for Realtors to create experiences or micro-experiences for Millenials. The good news is, most of them are free!

• Host a Facebook Live seller’s class
• Create Instagram, Snapchat, and Facebook Live videos of listing tours
• Go live at an open house
• Do a Facebook Live real estate Q & A
• Feature videos or live feed of favorite local bars, coffee shops, parks, and local attractions
• Create virtual tours of listings and share them to social media feeds
• Host a real-life seller/buyers educational event at the office. Blast it out on apps like Local and NextDoor.
• Have an office open house with pizza and refreshments. Blast it out on apps like Local and NextDoor.

Experiences for Past Clients

Past clients are the number one source of leads f0r agents. Referrals make up 41% of all real estate clients. So making sure past clients stay connected should be a top marketing focus. Creating a yearly event that past clients attend, whether it be at a restaurant or local picnic is a great idea. Other micro-experiences like sending custom video messages on client’s birthday are a great idea.

Retargeting and Lead Capture

Retargeting is a creative way to get leads to make a decision. This happens when someone visits a web page. Ads and content from that website then follow the individual around the internet.

It happened to me the other day. I saw some makeup content on Instagram that I liked and clicked through to the site. Now I am getting ads from that company on Facebook, in my inbox, when I visit other blogs, and on Instagram. I plan on purchasing an eyeliner from them later this month. They got me.

Retargeting can be used for real estate, too. By capture the information of leads visiting an agent’s website, Realtors can then have targeted content follow the lead over to social media and through Google.

Social Media Focus

As the old saying goes, “you gotta go where the fishes are.” Millennials tend to hang out on social media… like a lot…5.4 hours a day to be exact. With that much time spent on Instagram, Facebook, Snapchat, Twitter, and LinkedIn, it’s easy to see why it might be the best way to engage this generation. While Facebook is beginning to lose Millenials engagement (not to mention Gen Z), Instagram and Snapchat have seen steady growth with younger generations. Using social media to boost content is a great use of a marketing budget.

Instant Gratification

Another defining trait for Millenials is their desire for instant gratification. And who can blame them? Technology has rewired their brains to be better at multitasking. There are downsides to this, too. Scientists now believe that younger generations have an attention span shorter than a goldfish. This need for instant gratification has had marketing managers on their toes for the past 15 years.

This is evident is online activity, too. The more click-throughs or backlinks people need to click to get what they want, the less likely they are to buy into a product or brand. Putting all online content like virtual tours, listing photos, videos, floor plans, open house, Realtor contact info etc. in one place is the best bet. Also, creating hubs like neighborhood landing pages that offer information in one, central hub is a good idea, too.

Real Estate Marketing Tips

Marketing approaches need to change based on what generation real estate agents want to reach. Millennials continue to grow as a real estate consumer population year-over-year. By focusing on content marketing, creating experiences, retargeting, social media, and instant gratification, agents can attract Millenial sellers and buyers.

The post Creative Real Estate Marketing Tips for Millennial Clients appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals alike.

A recent webinar from Inman showcased some great ideas on how you as a Real Estate Agent can use Pinterest to gain more exposure for your property listings and increase sales.

The main points discussed in the webinar include:

• Why is Pinterest becoming so popular so quickly?
• Why is Pinterest for real estate marketing?
• How can Pinterest increase traffic to your real estate website or blog?
• Why is HGTV already one of the largest brands on Pinterest?
• What are the best real estate industry specific examples of Realtors and Brokers using Pinterest?
• How do you add a pin properly and how can you use tagging effectively in Pinterest?
• What are Pinterest Goodies?
• How can you add a Pin It button to your website and blog?
• How can you integrate Pinterest and WordPress?
• How can you integrate Pinterest and Facebook?
• How can you not waste time but still see results from using Pinterest?
• How can you add a Pinterest plugin to your browser?
• Is the iPhone app for Pinterest worth using?
• How can you integrate Instagram and Pinterest?

Click the video link below to see how you can incorporate Pinterest in your Real Estate Marketing strategy.

The post Using Pinterest for Real Estate and Listing Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Here are five SEO tips to avoid getting flagged on Craigslist:

1. Never post more than one ad at a time in a given category.

2. Avoid repeatedly deleting and reposting.

3. Try not to make your ad too annoying or spam related.

4. Don’t draw too much attention to yourself. An effective ad is informative and concise. The key here is to avoid making your ad too good. A well-written ad is excellent in the eyes of flaggers and excellence attracts envy, and on Craigslist that means getting flagged by malicious competitors.

5. Do not violate the Craigslist Terms of Service. Pretty simple. It’s completely possible to use Craigslist for SEO purposes without violating its terms of agreement.

Remember, Craigslist can be a great tool for your real estate marketing. Learn how marketing with Craigslist can be made easy with Single Property Websites

The post How to avoid getting flagged on Craigslist appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

I found this rather alarming video reporting on the darker side of social media marketing – you should definitely review this.

Please submit  your response and feedback below!! What do you think?

The post Are you really sure you want to use Facebook..? appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Your web site visitors can now easily add this site to the FAVORITES or quickly share this as a link on FACEBOOK or LINKED IN etc

The post Share / Bookmark added to all Property Sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

CIO.com: How would you describe the method for implementing social software to start? How is it different than traditional software?

Yarmis: In some ways it’s optimized by Google: throw something up there and see what sticks. The days of these multiyear, multimillion-dollar contracts and software deployments – I won’t say they’ll be gone completely, but they basically just don’t make sense anymore. If you start with some lofty business objective like “we want to improve customer satisfaction,” you still need to just take a first step [with social media] and see what happens.

I see so many companies come up with 137 ideas about that they want to do with social media, but they should just start with one. Get comfortable taking that first step and see what works along the way. That is way different than the software model we’re used to.

The article is meant for larger businesses, but the advice works for Agents too: Choose one approach and dive in.  If you start a blog, do everything you can to build that blog up.  If you Twitter, do everything you can to make it relevant and useful for your customers.  Once you take that first step and develop something of real value for your business, its easier to know where to go from there.

The post Good Advice for Agents Looking To Use Social Media Online appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.