NOTE: This feature is only available on property websites that have been turned “on” in your user dashboard.

To access the social share options:

1) Log in to your account, and scroll down to your list of property sites. Locate the green button to the left of each site name that says “Turn On”. Click this button to make your single property website live!

2) Once you have turned on a site, click the “Edit & Promote” link to the right of that site name.

3) On the “Edit & Promote” page, you’ll see a list of options under “Promote”. At the bottom of this list you will see 5 buttons for various social media sites – Facebook, LinkedIn, Twitter, Google+, and Pinterest. This allows you to share each property website across your social networks for even more visibility!

Try it out today and drive more traffic (and more LEADS) to your single property websites!

The post NEW FEATURE: Social Share buttons make it easier to promote your property sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The problem is, how will you find the time to learn the best use of each social media platform, actively participate in discussions on those platforms, and run your real estate business at the same time?

Here are 6 social media tips to help you boost your real estate marketing:

1) Have a content strategy.
Many complaints Real Estate Agents have regarding social media is that they don’t feel like anyone is interested in what they have to say. This is true to the extent that many people don’t necessarily want to hear what your dog ate for dinner last night, but when it comes to providing helpful real estate information, this complaint couldn’t be further from the truth. When deciding on content to create for your social media marketing, ask yourself the following questions:

• What real estate topics do I know the most about?
• What are other people talking about in my area?
• If I were a home buyer or seller, what information would I be most interested in reading?
• What fun events are coming up in my area?

Keeping each of these questions in mind will provide you with great ideas for posting content on your social media accounts.

2) Consistency is key.
As a Real Estate Agent, you can’t expect results from working only once a week. The same thing goes for social media. You will not see results if you only post once a week. “Consistency” means something slightly different depending on which social media platform you are using. A good place to start is by posting at least once a day on Facebook / LinkedIn, and 2 or 3 times per day on Twitter. If you post more than once per day, be sure to spread them out a bit.

This is where most Real Estate Agents find trouble. How can you remember to set aside time to post multiple times per day when you are running around conducting open houses, showings, and running your business? A great way to combat the time crunch is to set aside about an hour at the beginning of the week and schedule out your posts for that week. There are multiple tools such as HootSuite or TweetDeck that allow you to easily schedule social media posts.

3) Think local.
Remember that the majority of your business as a Real Estate Agent is likely to come from people in or around your local area (unless you manage offices all over the country). Also remember that buying or selling a home includes so much more than the house itself. People are interested in local attractions, parks, restaurants, school districts, etc. Including posts on these topics will go a long way in setting yourself apart from the competition.

4) Understand how each platform is unique.
People use different social media platforms for specific reasons. For example, Twitter posts can only include 140 characters (letters, spaces, punctuation). Facebook allows an unlimited amount of characters and also allows you to post photos / images. Pinterest revolves specifically around photos / images. Understanding how each is unique, and how you can leverage each platform’s functionality is a big factor in successful social media management.

5) Measure and track results.
If something you’re doing in your business is having no impact on generating new business, you likely would not continue doing that thing, right? Perhaps a specific social media platform is just not working for you for one reason or another. Understanding where and when to cut your losses will allow you to focus on the platforms that ARE producing results.

Add Google Analytics to your website and track how much of your traffic is coming from which social media site. Remember that you aren’t likely to see results right away, so don’t be discouraged. If you aren’t seeing any results after an extended period of time, research how to better utilize that social media platform and see if a different strategy produces better results.

6) Have FUN!
Social media marketing should be a fun experience. Not only does it connect you with potential clients, but you will likely learn a lot about the things you are interested as well! It’s easy to become too focused on using social media solely for a business purpose. But make sure you are coming across as a genuine human being, and interact with others who are talking about subjects that you yourself enjoy as well.

Are YOU currently using social media in your real estate marketing strategy?

The post 6 More Social Media Marketing Tips for Real Estate appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The good news is that it’s a lot easier than you think!

Here are 6 simple ways you can appear to be social media-savvy in your real estate marketing:

1) Post at least twice a week.
There is a fine line in social media between posting too often and not posting often enough. Posting at least twice a week (preferably spread out during the week) will keep your pages fresh, and your followers engaged.

2) Make relevant, informative posts.
As a Real Estate Agent, you know your business like the back of your hand. Potential clients probably don’t. Creating posts that showcase your personal expertise will go a long way with people looking for more information. While it is good to show some personality in your social media profiles and differentiate yourself from every other Agent out there, you also don’t want to alienate potential clients by filling up their social media news feeds with irrelevant information.

3) Automation can be your best friend.
Set aside 1 or 2 hours at the beginning of each week to schedule out updates across all of your social media profiles. There a lot of great tools out there to help you do this including TweetDeck, HootSuite, and more. A Google search will yield many results.

4) Make sure to be responsive.
Nothing will kill your social media credibility quicker than an unanswered question or comment from your followers. When someone asks you a question or comments on your posts, be sure to engage with them in a timely manner. This will go a long way in showing them that you really are a human being on the other end and will make them more likely to engage in the future.

5) Think local.
Since your business likely offers real estate services in a specific geographic location, make sure to provide relevant local content for that target market. Consider posting information about real estate related stories in your area, or upcoming events that locals can actually attend. Acting as a local news source in your area will help keep people coming back for more.

6) Hire an intern.
Even if you follow the previous 5 tips, you may still find that you simply are not comfortable in maintaining your own social media presence. When all else fails consider hiring an intern. Recent college grads are always looking to get their foot in the door and gain professional experience. Many current students must complete internships in order to complete course requirements for graduation. This means you can get a dedicated team member to manage your social media for free or at least for an inexpensive monthly stipend.

Please comment below on how YOU find the time to manage social media in your real estate marketing!

The post 6 Ways to Appear Social Media-Savvy in Real Estate Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals alike.

A recent webinar from Inman showcased some great ideas on how you as a Real Estate Agent can use Pinterest to gain more exposure for your property listings and increase sales.

The main points discussed in the webinar include:

• Why is Pinterest becoming so popular so quickly?
• Why is Pinterest for real estate marketing?
• How can Pinterest increase traffic to your real estate website or blog?
• Why is HGTV already one of the largest brands on Pinterest?
• What are the best real estate industry specific examples of Realtors and Brokers using Pinterest?
• How do you add a pin properly and how can you use tagging effectively in Pinterest?
• What are Pinterest Goodies?
• How can you add a Pin It button to your website and blog?
• How can you integrate Pinterest and WordPress?
• How can you integrate Pinterest and Facebook?
• How can you not waste time but still see results from using Pinterest?
• How can you add a Pinterest plugin to your browser?
• Is the iPhone app for Pinterest worth using?
• How can you integrate Instagram and Pinterest?

Click the video link below to see how you can incorporate Pinterest in your Real Estate Marketing strategy.

The post Using Pinterest for Real Estate and Listing Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Whether you are looking to network with fellow Agents or are looking for potential buyers, follow these 5 simple steps to make your LinkedIn profile more marketable and help you to grow your business.

1) Determine your business goals.
This is the very first thing you should do before you fill out your LinkedIn profile. Are you a Real Estate Agent looking to network with other Agents, or are you using LinkedIn in your own real estate marketing strategy? Think about who you are trying to target on LinkedIn and do your best to make sure the content you include reflects that goal. Try not to make it sound TOO much like a resume (unless of course you are looking for work).

2) Optimize with keywords
After you determine your goals and define your target market, think about the types of keywords they are searching for. Insert these keywords throughout your profile. It is the same basic principle behind optimizing your website. Decide what your main keyword or phrase is going to be based upon the searches of your target market. The profile headline section plays a very big role in determining where you show up in search results, so make sure this contains your most important keyword(s). Then make sure you insert your keywords throughout the rest of your profile including your job descriptions and summaries.

3) Make it relevant
Chances are you’ve had jobs in the past that are totally unrelated to what you want to accomplish with your current goals (see tip #1 above). It might be better to simply take these off of your profile. If a potential buyer is searching LinkedIn for local Real Estate Agents, your previous job as a restaurateur likely won’t factor into their decision making process.

4) Word of mouth is huge
One of the great things about LinkedIn is the ability for your current and past colleagues to recommend your work. As a real estate professional, you undoubtedly know how useful testimonials and client recommendations can be in gaining new business. LinkedIn has a great feature that allows you to ask your current connections to help you out and post a recommendation on your page. A great way to receive recommendations is to give them to your connections first, and then ask them for one in return.

5) Show your best side
At the end of the day, one of the best aspects of any social profile is that it allows you to show who you are and allows you to set yourself apart from the many other real estate marketing professionals out there. So make sure your page shows some of your unique personality by adding a quality profile photo (try and keep it professional!) and write your content with words and phrases that you naturally use. You want potential customers to view you as not only approachable, but real as well.

Are you using LinkedIn in your real estate marketing strategy? Please comment with your own advice on how it has helped you succeed.

The post 5 Ways to Utilize LinkedIn in Your Real Estate Marketing Strategy appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.