Real estate agents leverage blogging and the social media for lead generation… there is a purpose for their participation. Real estate agents, admittedly a low-barrier-to-entry profession, need to differentiate themselves and the social media has become a proven method for demonstrating their expertise, experience, personality, etc.

And I’d wager that it’s still a very small segment of the industry who participates actively in social networks online. As more and more catch on, these sites should see sustained growth.

Read the full article and then let us know: do you find social networking to be useful?  How so?

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