1. Use Specialized Niche Landing Pages:

Did you know that you can use IDX to create individual niche landing pages on your real estate website? Examples include web pages for mountain view properties, lakefront properties, specific neighborhood properties, or properties in specific school districts, etc. 

These landing pages attract niche leads that bigger websites miss while driving up your SEO at the same time. Try picking out the defining attributes of your listings and highlighting them for niche markets. Show them off on niche landing pages to find the perfect buyer more quickly. 

Bonus tip: Put a lead capture form on these pages to collect your leads’ information.

2. Create Squeeze Pages/Lead Capture Forms:

One of the best ways for real estate agents to market their listings is by using squeeze pages. Squeeze pages contain forms that you can fill out on websites to get something in return. Every person on the internet has filled one out before. You may have signed up for a newsletter, a chance to win a vacation, an ebook, property alerts, or something else using one of these forms. A website will ask for your name and email in exchange for something you want. 

Most real estate agents don’t use squeeze pages and are missing out on collecting leads’ contact information. When you share your listings on your website, be sure to include a lead capture form.

3. Have a Clear Call-to-Action:

Showing off listings online is great, but if there are no calls-to-action or clear next steps for buyers, your marketing efforts will fall flat. Make sure to include information about what steps buyers need to take next. Usually this will be scheduling a showing, so make sure to include buttons and links to schedule a showing.

Bonus Tip: Clearly display your contact information clearly on all of your listing materials.

4. Single Property Websites:

Individual property websites are a great marketing tactic for listing agents. Listing websites impress sellers and can help you win listings. They also help you sell listings faster by making your brand and contact information highly visible, online.

5. Listing Videos:

Videos are the #1 way to attract leads online. Listings with video get over 400% more inquiries and video receives over 400% more engagement than any other medium of real estate marketing. Most agents avoid video because of the cost or their lack of editing skills. The good news is that services like Single Property Sites can automatically create listing videos and syndicates them for you… all for the price of a cup of coffee.

6. Create Buyers Bootcamp Email Drip Campaigns:

Email drip campaigns are a powerful tool. Create an evergreen buyers bootcamp email campaign with steps and advice on buying a home. Be sure to include your featured listings.

Though it may take some initial effort to write 8-10 emails your email campaign, once the templates are written, you can use a service like MailChimp to run them on autopilot for years at a time.   

7. Create Custom Sign Riders: 

Curbside marketing can be incredibly powerful. Custom sign riders can attach to any listing agent’s ‘for sale’ sign. These sign riders have lead capture tools built in via text messaging, QR codes, web addresses, or even 1-800 numbers. It’s an easy way to capture buyer leads.

8. Floor Plans:

Did you know The NAR’s Real Estate in a Digital Age Report found that floor plans are one of the most helpful and important marketing features for buyers? They beat out even pricier listing features like virtual tours. Floor plans are often overlooked, but there are many free tools for creating them.

9. Use SEM Tools to Create Viral Listing Descriptions:

SEM (search engine marketing) tools can help you see what terms and keywords leads in your market are Googling the most. By crafting your marketing messages around the terms your leads search for most, you can make a greater impact, online.

A great example of this would be changing the language of your listing descriptions to match SEM keywords. For instance, in Colorado, “mountain view homes for sale Colorado” is a highly ranked keyword. 

By changing the wording in the listing description from “You can see the gorgeous mountains from the backyard” to “This mountain view home in Colorado features….” you can drive up the amount of people that find my listing online.

Bonus Tip: tools like SEMRush allow you to use their free trial to start learning about what search terms leads in your market use the most.

10. Start a Facebook Group:

Facebook is trying to rebrand itself with groups. Use this to your advantage by starting a group about moving to your area. Groups like “Moving to the Dallas Area” are a great place to connect with leads and share your listings.

11. Drone Photography and Video:

Drone photography and videos are quickly becoming a hot marketing tool for listings. Many real estate agents mistakenly think this trend is just about attracting more buyers.

The truth is, drones are more useful for attracting new seller clients. 83% of sellers prefer to work with real estate agents that use drone photography! It all goes back to sellers’ core desire to work with a Realtor that has a great marketing plan.

12. Curated Featured Listings Pages/Posts: 

Curating your favorite listings on a regular basis is a great way to connect with leads. Share your list on your website and on your social media accounts. 

Bonus Tip: Try running a Facebook/Instagram ad with your featured listings.

13. Offer a Market Report for Your Area with Featured Listings:

One of the biggest questions buyers and sellers have is, “When is the best time to move?” Help them take action by putting out a bi-annual market report. Make sure your featured listings are on full display.

14. Crowdsource Listings:

Why should a real estate agent do all the work of selling a home when social media users want to help? If an agent is already sharing their listing videos and photos on social media, this one is a no-brainer.

Simply tag the homeowners in the listing post on Facebook and Instagram. Their own social networks will help take care of the rest. By seeing a friend trying to sell their home, many users will share the listing on their own profiles to try and help. It’s exposure for both the listing and the agent.

15. Use Remarketing Techniques:

Have you ever visited a company’s website and then, over the next week, their ads popped up in your email, on your social media accounts, and on other websites you visited? That’s called remarketing, or retargeting.

Research shows it is incredibly effective and best of all, it’s incredibly cheap. You can retarget your listings to people who have seen your listing or visited your website using Google Ads. Remarketing is one of the most calculated ways for real estate agents to market listings.

16. Virtual Tours:

Did you know that real estate listings with virtual tours receive 87% more views? Virtual Tours are one best ways for real estate agents to market listings because they help sell listings faster. Homebuyers view virtual tours as their own, personal showings.

Bonus Tip: You can check out our guide for choosing the best virtual tour service, here.

17. Printed Mailers:

High-quality listing mailers are still useful for your farm area and contact lists. Mailers can attract local buyers looking to upgrade, downsize, or help a friend move into their neighborhood. Better still, they also can attract new seller leads who will appreciate your marketing strategies.

18. Leverage Nextdoor

A Nextdoor advertising campaign can connect you directly with leads. Try advertising your listings using an ad campaign.

Bonus Tip: Always be transparent about the fact that you are a Realtor and use Nextdoor’s advertising features and guidelines. If you try to promote yourself outside of these guidelines, you may be banned.

19. Set up a Facebook/Instagram Campaign with a Micro-Experience:

To truly engage buyers online, invite them to participate in an online experience like a virtual tour or neighborhood walkthrough. These types of campaigns receive far higher engagement than those with static images and text.

20. Neighborhood Tours / Real Estate Farming Videos:

Neighborhood tours or real estate farming videos are a great form of marketing to boost your listings. This kind of evergreen content can be used over again.

85% of both buyers and sellers prefer to work with an agent who uses video. Try developing video content that will allow buyers to experience what living in a specific neighborhood will feel like.  

Bonus Tip: Check out this example for inspiration.

21. Claim Your Listings on Portals:

Are you claiming your MLS listings when they are syndicated? One of the easiest opportunities to increase your marketing reach is by laying claim to what’s already yours. Make sure to connect your contact information with your listings on bigger real estate portals. This is one of the quickest ways for real estate agents to market their listings more effectively.

22. Put Everything in One Place:

When your listing information, virtual tours, videos, and floor plans are all scattered on separate websites (YouTube, Matterport, etc.) buyers get overwhelmed. They get tired of clicking around, don’t see your information, and opt out. Make it easy for leads to contact you by putting all your listing marketing materials in one, simple place. 

Tools like Single Property Sites are designed to show your contact information prominently and share information like photo galleries, videos, virtual tours, drone content, floor plans, open house information, walk scores, and neighborhood information in one place.

23. Professional Photographs:

Photography can make or break your real estate marketing efforts. Just take a look at some of the greatest listing photography fails. Taking time to invest in a professional real estate photographer can increase your buyer leads immediately.

Bonus Tip: Want to know how much you should be paying for a photographer? Check out our pricing guide.

24. Featured Listing Ads on Facebook and Instagram:

Connect your listings with leads instantly using Facebook Business Manager. Ads that show off your listings and link back to your business website are a great way to sell faster. Be sure to put a “schedule a showing” button on the listing webpage and display your contact information clearly.

Bonus Tip: When choosing your ad audience, consider using the town your listing is located in as well as 2-3 neighboring townships.

25. Target Older Generations With Print Media:

If your inventory is primarily condos, single story townhomes, or +55 community properties, print media is worth your time. Even though newspaper sales have decreased in the past 15 years, readership of local newspapers and newsletters remains strong with older generations. 

Additionally, older generations continue to shy away from the internet. Lucky for you, the price of advertising in local papers has gone down as a result of the internet. If you are looking to reach older buyers who need to downsize, the newspaper is the the #1 place to advertise.

26. Give Tours of Exclusive Listings on Instagram:

People are curious to see what’s behind closed doors. One of the most successful real estate Instagram tactics is to use your phone to share highlights from exclusive listings.

27. Give Tours of Exclusive Listings on Snapchat:

As mentioned above, this is a proven social media tactic with high engagement.

28. Curbside Flyers: 

Adding a flyer insert to your “for sale” signs can also help you sell faster. These easy, take home flyers should always have a clear call-to-action for scheduling a showing, your contact information, and a web address where they can learn more.

29. Google AdWords

If your inventory has a specific niche, Google AdWords may be able to help you sell listings faster and attract new seller leads, too. Google AdWords allows real estate agents to buy up certain keywords, so that their websites appear first in Google search results. 

For example, If you primarily sell mountain homes near Vail, CO, you could start AdWord campaigns for, “Houses for sale in Vail, CO”, “Colorado mountain homes for sale”, and “Vail, CO real estate.” 

The key is finding the common theme to the properties you sell. If you use keywords that are too generic like “homes for sale in colorado” then the Google AdWords pricing will be far more expensive, the competition will be steeper, and the amount of qualified buyer leads will be smaller. Using a specific city and property type (ranch, condo, etc) is a great way to get started.

30. Don’t Forget to Showcase Your Sold Properties:

Listing agents who want to position themselves as sales experts should create web pages that show off their sold properties. This can easily be done using an IDX plugin.

31. Use Instagram/Facebook Stories:

An easy way to for real estate agents to market listings is by using Instagram and Facebook stories. This is a great place to show off your listing photos and videos. Be sure to include a call-to-action to call/text for a showing.

Bonus Tip: Use the Q & A feature to answer some frequently asked questions about the property.

32. Use Infographics: 

40% of marketers say that infographics drive the most engagement of any form of online content. And, three days after viewing, people remember 65% of what they saw on an infographic versus only 10% of what they read.

Try adding neighborhood infographics for your listing marketing materiels. Include Walk Scores, school district information, population data, etc. The best part is, you can recycle these infographics later. 

Bonus Tip: You can easily make real estate infographics in minutes, using this guide.

33. Use Social Share Buttons: 

Make it easy for people to share your listings by adding social sharing buttons to your business website, blog, email campaigns, and video content. This type of tactic is designed to increase your web traffic and the amount of people that see your personalized branding and contact information.

34. Open Houses:

Even though there has been debate around open houses recently, many markets still swear by them. Most importantly, open houses are one of the best places to find new seller leads in your farm area.

35. Craigslist:

Craigslist is like the wild west of the internet, but there is still plenty of treasure to be found. After years online, Craigslist remains a proven place to generate real estate leads…if you know how. 

Bonus Tip: Avoid getting penalized for over posting. Only post photos of your listings (never of yourself), make your contact information clear, and create compelling descriptions that stand out. 

36. Virtual Staging

Make your listing photos and virtual tours even more powerful by adding virtual staging. If your listing is vacant or needs an instant makeover, virtual staging may be just the trick.

After empty spaces are photographed, virtual staging software allows real estate agents to add professional quality furniture and decor to any space. Virtual Staging software like PadStyler allow real estate agents to transform listings, instantly.

37. Network with Buyer Real Estate Agents

One of the most effective ways for real estate agents to market listings is by networking with other agents. Some listing agents invite buyer agents to private walkthroughs for listings about to hit the market. Others will spread the word to real estate Facebook and LinkedIn groups, while others will email their list of contacts about their newest listings.

No matter how it’s done, letting other agents know about your listings and what sets your listing apart is a great way to sell faster.

38. Use a Social Scheduling Tool :

Use a tool like Buffer to schedule and share all of your listings to social media. These scheduling tools save you hours of time each month.

39. Canvas Local Stores and Coffee Shops:

This is another great way to market your listing without spending any money. Many local grocery stores, coffee shops, and libraries feature bulletin boards that are free to add to your listing information to. Just use one of your curbside listing flyers and be on your way.

40. Write Strong Listing Descriptions:

Tightening up your MLS descriptions can help you sell faster. The NAR revealed that 85% of homebuyers found property descriptions to be one of the most important factors when searching online.

A few tips for creating fantastic descriptions include:

Using well-scored adjectives like “luxurious,” “captivating,” “updated,” “upgraded,” and “beautiful”

Using search terms buyers are likely to use to find listings. Homebuyers don’t care how websites sort their data, they are more likely to put precisely what they want into search engines. Words like “Cul-de-Sac,” “Lakefront,” “Ranch,” “Basketball,” “Inground Pool,” “Finished Basement,” “Bar,” and “Landscaping,” should be featured for appropriate listings.

Avoid negative descriptions. While honesty is important, avoid words like “fixer-upper,” “outdated,” “TLC,” and “handy-man special.” Instead, use softer descriptions like, “Ready for a new owner to leave their mark.”

Ideas for Real Estate Agents to Market Listings

These 40 tips and tricks for marketing your real estate listings are designed to help agents impress their sellers, sell their listings faster, and attract future sellers, too. When choosing the best marketing tactics for your real estate business it is wise to consider your local market, seller expectations, and the target demographic of your ideal buyer.

The post 40 Ways for Real Estate Agents to Market Listings appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Using the right technology will help you demonstrate your value to sellers.   Technology-based Real Estate marketing tools like Single Property Sites can dramatically affect your bottom line by helping you to impress every seller and win more listings.  You will be able to come alongside your clients, show them how important their listing is and give each one a showcase treatment from listing presentation, to contract signing, closing and beyond.

Use Technology to Set Yourself Apart and Demonstrate Your Value to Sellers

You will also be able to demonstrate to your customers a higher level of service and marketing skill focused on their property, which will set you apart from your competition. This means the tools you use can have a direct impact on who wants to list their property with you.  When you are presented with new tools, do your due diligence, and like the UltimateIDX blog cites, you can take your marketing up ten notches.

If technology (aside from email and social media sites like Facebook) is not already a part of your marketing plan it can feel intimidating.  But it doesn’t have to be.  Contact us to learn how uncomplicated it is.  Also, we would love to hear your thoughts on what your clients would think about a website dedicated to selling their property or any other technology-based Real Estate marketing tools you use.

The post How To Use Technology-based Real Estate Marketing Tools to Impress Sellers and Demonstrate Your Value appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Here are six ways to help you leverage technology for your real estate business this year:

• Optimize for mobile: As mentioned, mobile plays a critical role in technology and business. This year, mobile search has increased 19 percent among users, showing that 27 percent of total home searches were performed on mobile devices and tablets. Trends are showing that mobile is becoming the leading source of information for homebuyers, meaning you not only need a responsive website design, but you need to provide the most important and relevant information to help encourage customers reaching out to you.
• Mobile apps and software: Mobile apps give you, the agent, an opportunity to connect with your clients throughout their home search by allowing access to email, private messages, notifications, and personalized listings at the clients’ fingertips. Apps also allow an easier search process for both the agent and the client.
• Don’t underestimate the use of emails and newsletters: Sending emails every few days to new or potential clients, as well as weekly newsletters, helps to keep prospective homebuyers up-to-date on listings and what is going on in the market. Keeping a consistent flow of contact with potential clients help to build trust.
• Use photos: Apps such as Hyperlapse (launched by Instagram) allows you to use time-lapse photography to display your listings. The app has image stabilization software and offers multiple enhancements all in one place. When your listings are visually appealing, you are more likely to garner the attention of potential clients.
• Enhance your social media efforts: Social media is a key component in business today, not only helping with engagement but it also helps you to brand yourself and your business. Not only can you build relationships with clients by engaging posts and useful posts, you can actually improve your business blog by getting exposure to your posts through news feeds, and through the eyes of Google.
• Perfect plug-ins: Once you have a proper CRM, using the right real estate plug-ins can help enhance your site and gather information about analytics while offering a number of other additional resources.

For the greatest success you need to be intentional about leveraging technology, and prepare for the years ahead as new and improved innovations are constantly on the rise.

We would love to hear about what others uses of technology you have found to be effective in your real estate business! Share your thoughts below!

The post 6 Best Ways to Leverage Technology in 2016 appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

If you want to have a more in-depth statistics, you can also connect each of your Single Property Sites to your Google Analytics account!  It is easy to do just follow the steps

How to connect Google Analytics to your Single Property Site:

Go to your SPS’s MY SITES Dashboard then select the property that you want to add to your Google Analytics(Click on EDIT & PROMOTE).

Then on the top right corner select VISITOR STATISTICS.

You should be able to see an option to add the listing to your Google Analytics.

It’s going to ask you to input  a TRACKING ID.

TO GET THE TRACKING ID:

Step 1

Log-in to your Google Analytics account and select the ADMIN on the top menu

Step 2 & Step 3

Choose the Account that you want the Single Property Sites to be in — Or you can create a Separate Account for them.  After picking the account, or creating an account, on the PROPERTY section drop down menu select CREATE NEW ACCOUNT.

Step 4

Put in the information such as the URL of the listing’s Single Property Site.   And SELECT the  Get TRACKING ID.  Ignore the Tracking Syntax(code), but copy the TRACKING ID

Step 5

Go back to your SPS Account and Paste the ID Tracking onto the box

There you go. You just connected a listing to your Google Analytics. If you don’t want to connect your listing’s Single Property Sites, you can always rely on SPS’s analytics. It will tell you the important performance metrics that you need to know.

*Visitor Statistics and  Google Analytics options are only available for live single property sites.

The post Connect your Single Property Sites to Google Analytics appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Increase your Reach

Local forum boards, social media channels, single property sites, and even just a personal website, using these channels can tremendously increase a listing’s reach. The beauty of the Internet landscape is that everything is segmented by location — Google will give high priority to local results. An agent could also, easily market their listing to a specific location via just forums: Craiglists, Government forums, etc. PPC advertising is also another way of increasing one’s reach. PPC Advertising targets specific keywords that a potential buyer might use to describe a product/brand.

Even using social media could garner the same effect. Just keep in mind that not all social media channels are created for the same purpose: you wouldn’t use Facebook, the same way you would use Twitter, etc.  Most social media channels nowadays use hashtags for channels. Agents can use this to direct their content to their targeted audience. They could even join a community or use their own network to find buyers. It’s all about being in the right platform, and at the right time nowadays, and the more presence a listing has, the greater the rate of an agent’s success.

Increase Action of  Buyers by Creating a Persuasive Presentation

A lot of buyers will research a house listing over the Internet before they will contact a real estate agent. Why? First, because it saves them time and energy –it helps them narrow listings down; to make sure that the listing fits what they are seeking. Secondly, it is convenient for them; most home buyers will do random searches of a listing throughout the day/night, on their tablets, Smartphones, and computers. Knowing this, agents can create persuasive presentations of their listings to target these potential home buyers in a 24/7 period.

Agents could even add strategic message(s) on the listing that would make the prospect contact him or her ASAP, example: “For a detailed walk through of the home’s exceptional master bedroom’s space, call me at 909-xxx-xxxx.”  Agents can strategically craft their presentations, which gives them total control on how they would want a prospective buyer to act.

Measurable Results

I think this is one of the best qualities of Internet marketing in general: every marketing campaign can be measured. For those of you who have marketed traditionally: newspaper, magazine, etc., it is quite hard to see the metrics of the performance of the campaigns. Internet marketing just gives us the data analytics right away, so we know what is working from all of our efforts, and what needs to be replaced. From social media, to your own website, you could easily track, how well your listing’s ads and campaigns are performing. With Internet marketing, most marketers can change their efforts, even in the midst of a campaign. This translates to a better investment on the right platforms that works for you.  If you’re not tracking all of your efforts, then you’ll never know the effectiveness of your listing’s strategies for your real estate marketing.

Conclusion

These are just some of the advantages of marketing your listings online. The Internet is an ever growing platform, and as it evolves, so does our techniques in marketing to our audiences.  For now, the Internet proves to be an effective medium for promoting our listing to potential buyers, because it increases a listing’s reach, it gives a higher chance of influencing potential buyers, and most importantly, one can measure all of  his or her efforts, and see whether or not his or her advertising/marketing pieces are generating quality leads. The Internet is a solid medium for real estate marketing. Every real estate agent should be taking advantage of it.

*For more info on how Single Property Sites can benefit your online marketing click here

The post Advantages of Real Estate Marketing on the Internet appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Did you know that  58% of American adults own a Smartphone, and 42% own a tablet?  These statistics doesn’t only suggest the importance of technology and its influence to our society’s norms, it also further suggest the importance of the availability of information of a product. It’s apparent that more people are using the Internet for research which then influences their purchasing decision on a product. The more information the user absorbs from a product, the more likely they”ll be engage with it. It is no wonder why having a single property site for a listing is so effective, because of the level of engagement buyers get from a listing is fairly high.

I think one of the biggest draws of single property sites, is that it allows prospective buyers to virtually tour a listing from any location, and from any device: iPhone, web, Ipad, etc. Agents can “dress” the listing with strategic information, photos, and other highlights that could initiate an action from prospective buyers. In the digital age, engagement seems to carry more weight when it comes to content quality. This is how we transfer new prospects into the sales funnel. If we’re engaging someone, we are developing possible interest.  Potential buyers do want to be engage, and they want to be swept off their feet when looking at a particular home. I don’t think that these buyers would want anything less, especially if they are searching for their next financial investment. That’s why we aim for our listing presentation(s) to please, and also to have that “wow” factor that each buyer is hoping for. Using a single property site  achieves all of this.

Single property sites could become the standard for real estate listing. It provides a high level of engagement that most buyers are looking for, and it also offers real estate agents a platform that could be easily optimized, whether for the web, or on mobile devices: tablet, smartphones.

What do you all think? Are you using a single site for your listing and has it been driving high levels of engagement from your audience?  Let us know below.

The post Using Single Property Sites for Real Estate Listings is Quite Effective. appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

1. Get your listings onto the internet. You want your listings on every possible website, from Craigslist to Trulia. By doing this you are maximizing the views on your listing and getting more attention.

2. Make sure your listings have superb photography and description. Your photography should be professional and well done, portraying the listing properly and with perfect lighting. The written descriptions should be well thought out and informational, providing all of the necessary information needed to sell the house properly.

3. Create a mobile listing site. Mobile websites provide your potential customers with the option to view your listings on their computer and on their tablets and cellphones. You want your customers to feel like they can view the information at any time, no matter where they are.

4. Have proper branding for yourself. Make yourself well known and showcase your branding across all of your websites, campaigns and promotional materials. By having a steady brand you are going to be recognizable and stand out from your competitors.

These 4 ways to maximize your listings is going to help you succeed in the real estate industry. Single Property Sites is able to help you maximize your listings in those four ways, including other ways to give you the best promotional materials needed for all of your listings.

The post 4 Ways to Maximize your Listings appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

1. A majority of all homebuyers start their search online. They are going to be intrigued to look at a house in person if the photography is well thought out and shows off the property. Poor photography will deter the potential homebuyer from looking into the home any further.

2. Professional photography improves your brand’s image. By showcasing all of the properties that you have for sale or ones that have been sold, potential clients are going to notice your professional photography. Your brand will stick out among the competitors more with a professional image. It shows that you are serious about the homes you sell and will be professional throughout the entire process.

3. When you have professional photography, you do not have to deal with the photos and can trust that the professional will be able to handle it. This means you are able to focus on your listings and helping your clients instead of taking time out of your day to take pictures of your listings.

4. You have a great amount of content marketing with photography. You can use the photos on all social media outlets that you utilize which is going to help you with your overall marketing techniques.

These four benefits of professional photography can show you how important it is to take the time to hire a professional for all of your photography needs. You will stand out from your competitors and gain more clients when they recognize your photography is well done.

The post Four Benefits of Professional Photography appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

These new flyers are all included at no extra charge as part of the Single Property Sites service.

The flyer system allows you to effortlessly create great looking print-quality flyers for each of your listings in .PDF format. When you publish a property flyer on one of your single property sites, consumers will be able to access and download them with the click of a button.

Click the links below to view some examples of the new property flyers:

• Example #1
• Example #2
• Example #3
• Example #4
• Example #5
• Example #6

They are simple to use as well! Simply follow the instructions below to activate flyers for each of your single property sites.

1) Sign in to your Single Property Sites by clicking here. You will be taken to your admin dashboard.

2) At the bottom of your admin dashboard, you’ll see a list of your current Single Property Sites. Click the “Edit & Promote link to the right of the site for which you want to create a flyer (pictured below).

3) On the Edit & Promote page, click “Manage Flyers” in the right hand column (pictured below).

4) On the “Manage Property Flyers” page, simply follow the brief instructions on the right side of the page, and you’re done!

Never lose a listing, and make sure buyers see your listings first! Click here to learn how to dominate your listing market.

The post New Feature: Updated Print Flyers for Property Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The problem is, how will you find the time to learn the best use of each social media platform, actively participate in discussions on those platforms, and run your real estate business at the same time?

Here are 6 social media tips to help you boost your real estate marketing:

1) Have a content strategy.
Many complaints Real Estate Agents have regarding social media is that they don’t feel like anyone is interested in what they have to say. This is true to the extent that many people don’t necessarily want to hear what your dog ate for dinner last night, but when it comes to providing helpful real estate information, this complaint couldn’t be further from the truth. When deciding on content to create for your social media marketing, ask yourself the following questions:

• What real estate topics do I know the most about?
• What are other people talking about in my area?
• If I were a home buyer or seller, what information would I be most interested in reading?
• What fun events are coming up in my area?

Keeping each of these questions in mind will provide you with great ideas for posting content on your social media accounts.

2) Consistency is key.
As a Real Estate Agent, you can’t expect results from working only once a week. The same thing goes for social media. You will not see results if you only post once a week. “Consistency” means something slightly different depending on which social media platform you are using. A good place to start is by posting at least once a day on Facebook / LinkedIn, and 2 or 3 times per day on Twitter. If you post more than once per day, be sure to spread them out a bit.

This is where most Real Estate Agents find trouble. How can you remember to set aside time to post multiple times per day when you are running around conducting open houses, showings, and running your business? A great way to combat the time crunch is to set aside about an hour at the beginning of the week and schedule out your posts for that week. There are multiple tools such as HootSuite or TweetDeck that allow you to easily schedule social media posts.

3) Think local.
Remember that the majority of your business as a Real Estate Agent is likely to come from people in or around your local area (unless you manage offices all over the country). Also remember that buying or selling a home includes so much more than the house itself. People are interested in local attractions, parks, restaurants, school districts, etc. Including posts on these topics will go a long way in setting yourself apart from the competition.

4) Understand how each platform is unique.
People use different social media platforms for specific reasons. For example, Twitter posts can only include 140 characters (letters, spaces, punctuation). Facebook allows an unlimited amount of characters and also allows you to post photos / images. Pinterest revolves specifically around photos / images. Understanding how each is unique, and how you can leverage each platform’s functionality is a big factor in successful social media management.

5) Measure and track results.
If something you’re doing in your business is having no impact on generating new business, you likely would not continue doing that thing, right? Perhaps a specific social media platform is just not working for you for one reason or another. Understanding where and when to cut your losses will allow you to focus on the platforms that ARE producing results.

Add Google Analytics to your website and track how much of your traffic is coming from which social media site. Remember that you aren’t likely to see results right away, so don’t be discouraged. If you aren’t seeing any results after an extended period of time, research how to better utilize that social media platform and see if a different strategy produces better results.

6) Have FUN!
Social media marketing should be a fun experience. Not only does it connect you with potential clients, but you will likely learn a lot about the things you are interested as well! It’s easy to become too focused on using social media solely for a business purpose. But make sure you are coming across as a genuine human being, and interact with others who are talking about subjects that you yourself enjoy as well.

Are YOU currently using social media in your real estate marketing strategy?

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