The good news is that it’s a lot easier than you think!

Here are 6 simple ways you can appear to be social media-savvy in your real estate marketing:

1) Post at least twice a week.
There is a fine line in social media between posting too often and not posting often enough. Posting at least twice a week (preferably spread out during the week) will keep your pages fresh, and your followers engaged.

2) Make relevant, informative posts.
As a Real Estate Agent, you know your business like the back of your hand. Potential clients probably don’t. Creating posts that showcase your personal expertise will go a long way with people looking for more information. While it is good to show some personality in your social media profiles and differentiate yourself from every other Agent out there, you also don’t want to alienate potential clients by filling up their social media news feeds with irrelevant information.

3) Automation can be your best friend.
Set aside 1 or 2 hours at the beginning of each week to schedule out updates across all of your social media profiles. There a lot of great tools out there to help you do this including TweetDeck, HootSuite, and more. A Google search will yield many results.

4) Make sure to be responsive.
Nothing will kill your social media credibility quicker than an unanswered question or comment from your followers. When someone asks you a question or comments on your posts, be sure to engage with them in a timely manner. This will go a long way in showing them that you really are a human being on the other end and will make them more likely to engage in the future.

5) Think local.
Since your business likely offers real estate services in a specific geographic location, make sure to provide relevant local content for that target market. Consider posting information about real estate related stories in your area, or upcoming events that locals can actually attend. Acting as a local news source in your area will help keep people coming back for more.

6) Hire an intern.
Even if you follow the previous 5 tips, you may still find that you simply are not comfortable in maintaining your own social media presence. When all else fails consider hiring an intern. Recent college grads are always looking to get their foot in the door and gain professional experience. Many current students must complete internships in order to complete course requirements for graduation. This means you can get a dedicated team member to manage your social media for free or at least for an inexpensive monthly stipend.

Please comment below on how YOU find the time to manage social media in your real estate marketing!

The post 6 Ways to Appear Social Media-Savvy in Real Estate Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The guided tour is available on various pages in the back-end of our client portal, including the main dashboard page.

This will allow you to start your listing marketing faster, with little training time. The guided tour will take you through all the important areas of the SPS real estate marketing dashboard using easy to follow directions and helpful tips.

You can easily see how to create a new single property site, manage your leads, set up enhanced lead capture, customize your default settings, create / embed widgets, view visitor statistics, and MUCH more.

Take a look at all the great new features of the SPS Real Estate Marketing and get started with your free trial today!

The post New Feature: Guided Tour of the Real Estate Marketing System appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Whatever the reasons for lacking a blog, “content marketing” is essential to add to your site to set you apart from your competitors.

The following are 4 reasons you need to incorporate content marketing in your real estate marketing strategy:

1) It builds TRUST
It’s hard for potential home buyers to go an entire day without being bombarded with some type of advertisement to buy a new home. This has caused potential buyers to always have their guard up, wondering, “What’s the catch?” Providing consumers with helpful content shows that you are genuinely interested in helping them, and also allows them to find your content when THEY want it. If you write content based on what you know and what you are good at, the consumers will be able to see that you are a trusted resource instead of some greasy salesperson with malicious intentions.

2) Content Marketing is FREE
Not only is blogging a great real estate marketing technique, it also requires no monetary investment on your part. The only thing it will cost you is the time it takes you to research your desired topic and type it out. What’s better than effective marketing? FREE effective marketing.

3) Search Engine Optimization (SEO)
Blogging isn’t just a platform for you to get your opinions in front of potnetial buyers, it’s a way to boost your website’s search ranking as well. If you have already begun a Search Engine Optimization (SEO) program, incorporate your target keywords into your blog posts at least a few times. Not only does this show the search engines what your article is about, it also helps you keep your content on-topic and relevant for your target market.

4) People like to share good content
By adding social media buttons to your blog posts, you allow people to share your content with their social networks as well. WordPress and many other blogging platforms automatically include these buttons in your blog posts in order to make it as easy as possible for others to share your quality content. A well written blog piece can take on a life of its own after people begin to share it!

When it all comes down to it, the best rule of thumb to remember in your new content marketing is to write about things that people want to hear, and stay focused on your target market. If you are a Real Estate Agent, writing articles on video games will likely fall on deaf ears. Keep the content interesting, unique, and beneficial, and you will see great results for your real estate marketing!

The post 4 Reasons you Need a Content Marketing Strategy in your Real Estate Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.