Facebook is changing yet again and for better or for worse they have generated a TON of publicity surrounding their new platform. Facebook has now most noticeably integrated a live ticker on the right hand side their page as well as implemented a news feed customized to how often you frequent the website. What does this mean to you?

The ticker seems to be the most valuable upgrade to me…at least from a business standpoint. Your audience will now have live access to any updates that you provide, which means more exposure for your business. This being said, I would be careful as to not “flood” the ticker as users may still become annoyed and unsubscribe.

Page admins will now also have the ability to track post impression data via a dedicated tab. The ability to monitor and review how posts reach out to an audience can really help admins create more effective and useful content.

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