Using the right technology will help you demonstrate your value to sellers.   Technology-based Real Estate marketing tools like Single Property Sites can dramatically affect your bottom line by helping you to impress every seller and win more listings.  You will be able to come alongside your clients, show them how important their listing is and give each one a showcase treatment from listing presentation, to contract signing, closing and beyond.

Use Technology to Set Yourself Apart and Demonstrate Your Value to Sellers

You will also be able to demonstrate to your customers a higher level of service and marketing skill focused on their property, which will set you apart from your competition. This means the tools you use can have a direct impact on who wants to list their property with you.  When you are presented with new tools, do your due diligence, and like the UltimateIDX blog cites, you can take your marketing up ten notches.

If technology (aside from email and social media sites like Facebook) is not already a part of your marketing plan it can feel intimidating.  But it doesn’t have to be.  Contact us to learn how uncomplicated it is.  Also, we would love to hear your thoughts on what your clients would think about a website dedicated to selling their property or any other technology-based Real Estate marketing tools you use.

The post How To Use Technology-based Real Estate Marketing Tools to Impress Sellers and Demonstrate Your Value appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The problem is, how will you find the time to learn the best use of each social media platform, actively participate in discussions on those platforms, and run your real estate business at the same time?

Here are 6 social media tips to help you boost your real estate marketing:

1) Have a content strategy.
Many complaints Real Estate Agents have regarding social media is that they don’t feel like anyone is interested in what they have to say. This is true to the extent that many people don’t necessarily want to hear what your dog ate for dinner last night, but when it comes to providing helpful real estate information, this complaint couldn’t be further from the truth. When deciding on content to create for your social media marketing, ask yourself the following questions:

• What real estate topics do I know the most about?
• What are other people talking about in my area?
• If I were a home buyer or seller, what information would I be most interested in reading?
• What fun events are coming up in my area?

Keeping each of these questions in mind will provide you with great ideas for posting content on your social media accounts.

2) Consistency is key.
As a Real Estate Agent, you can’t expect results from working only once a week. The same thing goes for social media. You will not see results if you only post once a week. “Consistency” means something slightly different depending on which social media platform you are using. A good place to start is by posting at least once a day on Facebook / LinkedIn, and 2 or 3 times per day on Twitter. If you post more than once per day, be sure to spread them out a bit.

This is where most Real Estate Agents find trouble. How can you remember to set aside time to post multiple times per day when you are running around conducting open houses, showings, and running your business? A great way to combat the time crunch is to set aside about an hour at the beginning of the week and schedule out your posts for that week. There are multiple tools such as HootSuite or TweetDeck that allow you to easily schedule social media posts.

3) Think local.
Remember that the majority of your business as a Real Estate Agent is likely to come from people in or around your local area (unless you manage offices all over the country). Also remember that buying or selling a home includes so much more than the house itself. People are interested in local attractions, parks, restaurants, school districts, etc. Including posts on these topics will go a long way in setting yourself apart from the competition.

4) Understand how each platform is unique.
People use different social media platforms for specific reasons. For example, Twitter posts can only include 140 characters (letters, spaces, punctuation). Facebook allows an unlimited amount of characters and also allows you to post photos / images. Pinterest revolves specifically around photos / images. Understanding how each is unique, and how you can leverage each platform’s functionality is a big factor in successful social media management.

5) Measure and track results.
If something you’re doing in your business is having no impact on generating new business, you likely would not continue doing that thing, right? Perhaps a specific social media platform is just not working for you for one reason or another. Understanding where and when to cut your losses will allow you to focus on the platforms that ARE producing results.

Add Google Analytics to your website and track how much of your traffic is coming from which social media site. Remember that you aren’t likely to see results right away, so don’t be discouraged. If you aren’t seeing any results after an extended period of time, research how to better utilize that social media platform and see if a different strategy produces better results.

6) Have FUN!
Social media marketing should be a fun experience. Not only does it connect you with potential clients, but you will likely learn a lot about the things you are interested as well! It’s easy to become too focused on using social media solely for a business purpose. But make sure you are coming across as a genuine human being, and interact with others who are talking about subjects that you yourself enjoy as well.

Are YOU currently using social media in your real estate marketing strategy?

The post 6 More Social Media Marketing Tips for Real Estate appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The good news is that it’s a lot easier than you think!

Here are 6 simple ways you can appear to be social media-savvy in your real estate marketing:

1) Post at least twice a week.
There is a fine line in social media between posting too often and not posting often enough. Posting at least twice a week (preferably spread out during the week) will keep your pages fresh, and your followers engaged.

2) Make relevant, informative posts.
As a Real Estate Agent, you know your business like the back of your hand. Potential clients probably don’t. Creating posts that showcase your personal expertise will go a long way with people looking for more information. While it is good to show some personality in your social media profiles and differentiate yourself from every other Agent out there, you also don’t want to alienate potential clients by filling up their social media news feeds with irrelevant information.

3) Automation can be your best friend.
Set aside 1 or 2 hours at the beginning of each week to schedule out updates across all of your social media profiles. There a lot of great tools out there to help you do this including TweetDeck, HootSuite, and more. A Google search will yield many results.

4) Make sure to be responsive.
Nothing will kill your social media credibility quicker than an unanswered question or comment from your followers. When someone asks you a question or comments on your posts, be sure to engage with them in a timely manner. This will go a long way in showing them that you really are a human being on the other end and will make them more likely to engage in the future.

5) Think local.
Since your business likely offers real estate services in a specific geographic location, make sure to provide relevant local content for that target market. Consider posting information about real estate related stories in your area, or upcoming events that locals can actually attend. Acting as a local news source in your area will help keep people coming back for more.

6) Hire an intern.
Even if you follow the previous 5 tips, you may still find that you simply are not comfortable in maintaining your own social media presence. When all else fails consider hiring an intern. Recent college grads are always looking to get their foot in the door and gain professional experience. Many current students must complete internships in order to complete course requirements for graduation. This means you can get a dedicated team member to manage your social media for free or at least for an inexpensive monthly stipend.

Please comment below on how YOU find the time to manage social media in your real estate marketing!

The post 6 Ways to Appear Social Media-Savvy in Real Estate Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

According to the article, sales of existing homes were up 9.6 percent in May compared to a year ago, with 4.6 million homes changing hands at a seasonally adjusted annual rate. This also includes a 15 percent rise in contracts to buy existing homes, indicating that the market will continue to improve.

The data suggests how Fed Chairman Ben Bernanke’s low interest-rate policy is likely beginning to finally save the housing market from a six-year decline and providing a boost to the overall economy. Home buyers are benefiting from record-low mortgage rates and are taking advantage of the situation.

Michelle Meyer, Senior U.S. Economist at Bank of America, stated, “The Fed is very much focused on the housing market because that’s typically the best way to channel low interest rates – through home sales and refinancing. We are seeing some signs that the credit channel is unclogging modestly, and the Fed is going to be quite pleased with that.”

Click here to read the full article.

Want to increase exposure of your property listings and dominate your Listings market? Single Property Sites will help!

The post Home Sales Increase as Bernanke’s Low Interest Rates Gain Traction appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

A complete property website can be imported and set up as a showcase property website with an integrated slideshow virtual tour in about 40 seconds. Photos and data fields will be imported and correctly set up within the property website.

You can even choose the Listing Agent so that the property website is literally ready to go once the import is complete.

Your benefit:
This new feature allows for a very data setup time, which in turn means more properties can be set up with less effort. This means that you need less staff and admin hours to run the SPS listing marketing program.

To import a property site simply click the “Add New Listing Site” button (shown to the left) and choose the option to import. Your listing needs to have been submitted to your MLS for a couple of days so that our data partners have it indexed.

The post NEW Feature: Increased Real Estate Marketing Productivity With the Property Import Feature appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.