How can you accomplish this without spending money and time you don’t have? The answer is by incorporating a content marketing (blogging) strategy into your real estate marketing.

“But I’m not a very good writer. How will I be able to come up with new topics?”

This is one of the most common objections / questions many Realtors have when it comes to blogging. But fear not! The Internet allows you to easily access real estate information and topics that are readily available to anybody who can operate an Internet browser.

The following are some great resources for you to get inspiration for fresh and continuous blog content.

1. FrogPond – Here you can find a wide array of real estate topics written by some of the industry’s smartest minds. This is a great place to get inspiration from. But remember, always cite your sources!
2. REALTOR Content Resource by HouseLogic – This is a great all-in-one resource for ready-to-use articles and content related to home buying and selling.
3. Inman News – One of the best sources for Real Estate news and related topics.
4. Your local Convention & Visitor’s Bureau website – An area’s dedicated tourism website is geared towards getting people interested in what the state has to offer. Many of these sites also have specific pages dedicated to entire neighborhoods. This is the perfect place to get ideas for neighborhood-focused articles to show Buyers what the area has to offer! Remember to always cite your sources, and don’t take anything word for word.

What are some of YOUR favorite resources for collecting ideas for topics on your Real Estate Marketing blog?

The post 4 Ways to Find Free Content for your Real Estate Marketing Blog appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Whatever the reasons for lacking a blog, “content marketing” is essential to add to your site to set you apart from your competitors.

The following are 4 reasons you need to incorporate content marketing in your real estate marketing strategy:

1) It builds TRUST
It’s hard for potential home buyers to go an entire day without being bombarded with some type of advertisement to buy a new home. This has caused potential buyers to always have their guard up, wondering, “What’s the catch?” Providing consumers with helpful content shows that you are genuinely interested in helping them, and also allows them to find your content when THEY want it. If you write content based on what you know and what you are good at, the consumers will be able to see that you are a trusted resource instead of some greasy salesperson with malicious intentions.

2) Content Marketing is FREE
Not only is blogging a great real estate marketing technique, it also requires no monetary investment on your part. The only thing it will cost you is the time it takes you to research your desired topic and type it out. What’s better than effective marketing? FREE effective marketing.

3) Search Engine Optimization (SEO)
Blogging isn’t just a platform for you to get your opinions in front of potnetial buyers, it’s a way to boost your website’s search ranking as well. If you have already begun a Search Engine Optimization (SEO) program, incorporate your target keywords into your blog posts at least a few times. Not only does this show the search engines what your article is about, it also helps you keep your content on-topic and relevant for your target market.

4) People like to share good content
By adding social media buttons to your blog posts, you allow people to share your content with their social networks as well. WordPress and many other blogging platforms automatically include these buttons in your blog posts in order to make it as easy as possible for others to share your quality content. A well written blog piece can take on a life of its own after people begin to share it!

When it all comes down to it, the best rule of thumb to remember in your new content marketing is to write about things that people want to hear, and stay focused on your target market. If you are a Real Estate Agent, writing articles on video games will likely fall on deaf ears. Keep the content interesting, unique, and beneficial, and you will see great results for your real estate marketing!

The post 4 Reasons you Need a Content Marketing Strategy in your Real Estate Marketing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.