As a Real Estate Marketing professional you live your business life constantly on the go. That’s why it’s essential to utilize your mobile device whenever you have to be out of the office, to make sure potential buyers are finding your listings. Which are the most common mobile apps that potential buyers are using to...
According to Bloomberg News,home prices in 20 U.S. cities have begun to stagnate as consumer confidence has unexpectedly declined. The S&P/Case-Shiller index of property values in 20 cities dropped 3.5 percent since August of 2010, after decreasing 4.1 percent in the previous year. Additionally, the New York-based Conference...
Did you post an ad on Craigslist and you never saw it and did not receive an e-mail from Craigslist to notify you? Do you have several websites or services that you want to promote, but Craigslist seems to ignore your request? Well, there is a reason for this; Craigslist automatically filters posts to combat spam. The action...
BrokerAgentSocial.com had a great post about the use of Facebook PPC ads to advertise an open house. The article explains the best course of action to market your property and tips to get it sold fast! One tip that I find particularly useful is the use of QR codes on your advertisement. QR Codes for real estate marketing...
Yahoo is strengthening it position with a new partnership with Zillow even while Google is getting out of Real Estate listings, With this announcement, all of Yahoo’s real estate listings will now be powered by Zillow, which has 4 million listings. What does this mean? If you buy advertising for real estate on...
NAR 2010 Home Buyer and Seller Survey shows some interestesting stats that relate directly to Selling a Home: Sellers tyopically receive 96% of their asking price for the home 56% of sellers did reduce their asking price 44% offered incentives Homes were typically on the market for 8 weeks House Sellers using Agents? Also...
The 2008 Report from National Association of REALTORS provides some interesting perspectives and lessons in real estate marketing. If you click the table to the right then you will see a larger version. Drive-by Buyers Remain Consistent Whilst other aspects of the industry move up and down, the proportion of buyers who...
There is now a capability to pick multiple designations for your Profile and display them with your contact details on each listing site you create. These include designations such as CRS, CyberStar and so on. To do this – go to MY ACCOUNT / USER PROFILES. One of the options for profiles is now to set “Designations” Let...
There’s no question about it – there are tons of exciting tools out there for agents. When we were down at NAR in Orlando, it was fascinating to walk around the expo and see the technology available for agents. Everything from mobile marketing to property slideshows were on display – a full spectrum of...
How can Agents control where their listings on sites like Trulia are linking to? The answer: not easily. There’s been an explosion of syndication and feed services that send your listings to the various real estate search portals. Your listings are almost certainly being included in such feeds without your knowledge....