Inman is one of the leaders in real estate commentary, but they are not always right and they are not always transparent. For example, Inman has a history of biased reviews. Looking at their unsponsored articles, it is easy to see they have a knack for reviewing and recommending their paying sponsors. These are the same sponsors who line their pockets with thousands every year.

Recently, Inman put out an article on single property websites. The article questioned if these websites actually help sell homes. Their research was inconclusive, but the news giant brushed off using single property websites to sell homes. And while they’re wrong because of Single Property Sites ability to house every piece of listing material in one place, Iman missed the entire point of single property sites by asking the wrong question.

They Were Asking the Wrong Questions

Instead of wondering if single property websites helped sell homes, Inman should have focused on the real issue. Their question should have been, “Do single property websites win listings?” The answer is yes. Getting the listing is the hard part, once an agent has the client, its money in the bank.

What Sellers Look for in a Real Estate Agent

The NAR’s 2018 Buyer and Sellers Report reported the most important traits home sellers look for is a real estate agent. Marketing ranked at the top. 20% of all home sellers say home marketing is their number one concern when evaluating a Realtor.

Single Property Sites are useful because they blow sellers away during the listing appointment. They are an all-in-one marketing powerhouse. Single Property Sites don’t just come with custom URLs and photos anymore. Now, they are all-in-one marketing hubs to upload floor plans, virtual tours, videos, panoramas, and more listing information than the MLS can contain.

Most importantly, they are designed to win every listing. Single property websites make sellers feel valued and that their real estate agent is a marketing expert.

Why Sellers like Single Property Sites

Sellers love when real estate agents use listing websites. It shows how intentional and professional the agent is about marketing their home. The diverse forms of media and information displayed on single property sites go above and beyond traditional MLS listings. It sets their home apart from the rest. And these sites build trust between the seller and agent before the seller has decided which agent to sign with.

Win Every Listing

Sales are all about overcoming clients fears and hesitations. One of the biggest ways sellers evaluate an agent is on their marketing abilities. Single property sites help agents stand out. And most importantly, they overcome the seller’s fears about an agent’s marketing skills.

Inman may not think that single property websites are the best way to sell homes. But they are looking at the wrong question. The point of single property websites is to amaze sellers and never lose a listing. Their job is to win listings, and they do.

The post Inman Needs Educating: Single Property Websites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Media Showcase

The Media Showcase is real estate agents’ one-stop shop for sharing property listing videos, photos, floorplans, drone photography and videography, virtual tours, panoramas, and any other type of listing media imaginable.

Now every piece of media related to a listing is housed under one roof. And, the Media Showcase is embedded in the Single Property Sites agents already love.

The Media Showcase is great for:

• Real Estate Marketing Plans – The NAR reported that 73% of homeowners are more likely to list with a real estate agent who provides video of their home. Showing off video and media is a surefire way to win every listing.
• Making Online Home Shopping Easy – Instead of sending home shoppers down a rabbit hole of different links and sites, all listing content and information is embedded on one, simple site.
• Viral Sharability – Every Single Property Site comes with a simple URL of the listing address (like 1122mainstreet.com). Online sharing has never been easier. Every photo, video, floorplan, drone capture, virtual tour, panorama, open house information, property details, map, and more are all housed in one place.
• Saving Listing Agents Time – Uploading content only takes seconds. Everything is uploaded in one, simple dashboard. And agents only need to use one, simple URL to share on the MLS listings and across their social media channels. It marketing made simple.

Supported Platforms

Supported Platforms Include:

• Matterport
• Youtube
• Real Estate Shows
• Vimeo
• RTV
• Wellcome Mat
• Immoviewer
• Veoh
• Real Tour Vision
• Obeo
• Agent Casts
• Google Video
• Flickr
• GlideTour
• Photobucket
• mydeo
• Viddler
• HelloWorld
• Yahoo Video
• DVLS.tv
• VScreen
• Vidego
• And, any direct link, virtual tour URL, or photo slideshow

See it in Action

To see Single Property Sites and the Media Showcase in action, check out 1122mainstreet.com.

Closing

Single Property Sites is now the premier service for all-in-one real estate marketing. Single Property Sites includes property websites, sign riders, lead capture, print marketing, and social media marketing that agents love. And now, Single Property Sites offers the Media Showcase, too.

The Media Showcase keeps every virtual tour, listing video, photo, drone capture, panorama, and every form of media all on one slick, listing website. The Media Showcase saves agents time, makes real estate marketing easy, is super sharable, and makes home shopping online simple.

Best of all, the Media Showcase is included with the same Single Property Sites price as always (starting at $12/mo).

Have another great idea you want to be added to Single Property Sites? Let us know in the comments below.

The post Single Property Sites Launches Media Showcase appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have a selection of spokespeople that present a simple, concise set of messages for your property.

To review each spokesperson and apply to your property website, go to EDIT/PROMOTE for your listing and look for “Video Spokesperson’ in the Edit Listing Data section.

The post Video Spokesperson Available on all new Themes appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Cadence theme include:

• Responsive real estate website theme
• Minimalist design showcasing large high-resolution images
• Multiple color choices
• Single scrolling page with some background image parallax effects
• Best used with a high-resolution photo set

To use the Cadence theme, click “Edit and Promote” for your property – then select Cadence theme in “Design Themes”. The next step then allows color choices.

The post New Cadence Theme for your Single Property Sites appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Pulse theme include:

• Responsive real estate website theme
• Multiple color choices
• Single scrolling page with background image parallax effects
• Animation effects as the page scrolls
• Best used with a high-resolution photo set

To use this Pulse  theme, click “Edit and Promote” for your property – then select Pulse  theme in “Design Themes”. The next step then allows color choices.

The post New Single Property Sites Pulse Design Theme Launched appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Rhythm theme include:

• Responsive real estate website theme
• Multiple color choices
• Single scrolling page with some background image parallax effects
• Some animation effects
• Best used with a high-resolution photo set

To use this Rhythm theme, click “Edit and Promote” for your property – then select Rhythm theme in “Design Themes”. The next step then allows color choices.

The post New Rhythm Theme launched appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Expression theme include:

• Responsive real estate website theme
• Multiple color choices
• Single scrolling page
• Dark serious looking initial view
• Best used with a high-resolution photo set

To use this Expression theme, click “Edit and Promote” for your property – then select Expression theme in “Design Themes”. The next step then allows color choices.

The post New Expression Theme launched appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Modern theme include:

• Responsive real estate website theme
• Showcase for property photos
• Still looks great even if your property photos are not high-res

To use this theme, click “Edit and Promote” for your property – then select this theme in “Design Themes”.

The post New Modern Theme Launched appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

As part of our Enhanced Lead Capture (ELC) service, every one of your listings is assigned a phone number with a different extension (such as EXT 1000) for buyers to call and receive more information about the property.

One of the ways buyers can use this to receive more information is to send a text message with the unique extension code. They will then receive a text property flyer, link to the mobile site, and your contact info.

Some people were running into problems however, since the system required the buyer to insert the space between “EXT” and “1000” (or whatever the property extension is. We have changed this so it doesn’t matter whether or not they insert the space, or they simply write it all as one word.

For example, “EXT1000” would previously not work (with no spaces). The buyer would have to make sure to type in “EXT {SPACE} 1000”. Now both methods will work. This ensures that you are not missing out on any leads!

Click here to learn more about SMS text lead capture.

The post FEATURE ENHANCEMENT: Changes to SMS text lead capture appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

If you have a color scheme in mind that we don’t currently offer, we will create it for you! All you have to do is submit a support ticket and we will help walk you through the steps.

Here are some of the new color schemes now available:

Click here for more information on Sign Riders from SPS Property Marketing

The post ENHANCEMENT: New color schemes available for Sign Riders appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.