What Sellers Want in A Real Estate Agent

According to data collected by the NAR, the top five things sellers want in a real estate agent is help:

1. marketing their home to potential buyers (20%)
2. pricing home competitively (20%)
3. selling the home within a specific time frame (19%)
4. finding a buyer for home (14%)
5. finding ways to fix up home to sell it for more (14%)

Help marketing their home to potential buyers (20%) 

There are two services that sellers want most in a real estate agent. They are marketing a seller’s home and pricing their home for sale. According to the NAR, 20% of sellers most want a real estate agent who will market their home to buyers.

Listing agents who want to get more clients should focus on creating a stellar marketing plan. The best way to do this is by answering the questions home sellers will most often ask. These include:

• What online channels will me home be shared on (Zillow, MLS, Social Media, etc.)?
• How will the real estate agent make my home stand out from the thousands of listings online (Single Property Sites, media used, target ads, etc.)?
• Which forms of media will be used to promote my home (Professional photos, floor plans, virtual tours, etc.)?
• How will my home be promoted locally (open house, sign riders, etc.)?
• How will the real estate agent’s professional network be leveraged to promote my home?

Since marketing skills are the most important thing sellers want in a real estate agent, making a stellar marketing plan should be #1 priority.

Help Price Home Competitively (20%) 

Pricing homes competitively is just as important to sellers (20%) as having a solid marketing plan. Sellers want an agent who will list their home at the right price. But, giving sellers the best listing price possible isn’t good enough. Sellers want a real estate agent who will show them exactly how they decided on the listing price.

In a world of inaccurate Zestimates, real estate agents need to be incredibly honest and open about how comps are acquired and how listing prices are decided on. Sellers love printouts and explanations of detailed comps. 

Real estate agents should view themselves as educators. Home sellers need agents to teach them about the best price for their home and how that price is determined.

Help Selling a Home Within a Specific Time Frame (19%) 

Real estate agents have a great opportunity to help calm a seller’s anxiety and get new clients, by emphasizing a commitment to selling homes within a specific time frame. With job changes, expanding families, and other relocation needs, many sellers become nervous and frustrated when thinking about their time frame needs.

A seller’s fear and frustration are a huge opportunity for real estate agents. Presenting a track record of previous sales, past client testimonials, and emphasizing how the marketing plan and listing price are important to selling quickly are important.

Help Find a Buyer for Home (14%)

Fourteen percent of sellers most want an agent that will help them find a buyer. This need ties directly into a real estate agent’s marketing plan. And, highlighting the real estate agent’s professional network is a must.

The listing agent should also highlight their ability to find the right buyer for a seller’s home. Talking about qualifying buyer leads is important. Not only will the real estate agent find a buyer, but one who is financially secure, is going to make it to closing,  and who is not asking for an outrageous price cut.

Help Find Ways to Fix Up Home to Sell it For More (14%) 

It’s not a surprise that many home sellers want to increase the asking price of their home. And while this can cause headaches for agents, what many sellers actually want is help and guidance fixing up their homes to sell for more.

When presenting a fair listing price and comps, part of the conversation often turns to increase the listing price. No surprises here! But agents should be ready with a list of data-backed home improvement options to increase the sales price. Having the name of a few good contractors on hand is also a great idea.

What Sellers Want in a Real Estate Agent

While many real estate agents focus on their negotiating skills, their brokerage’s reputation, or other strengths, the truth is, we have data on what sellers want in a real estate agent. A strong marketing plan, a competitive listing price, help selling their home quickly, finding a buyer, and advice on home improvements is what sellers actually want most. Above all, agents who focus on these needs and marketing toward those needs will see the highest pay-offs.

The post What Sellers Want in A Real Estate Agent appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

When a real estate agent lands a listing presentation, it should be a guarantee that they will get the listing. The last hoop to jump through is the listing presentation, and it should be super easy. Luckily, the NAR has done all the research on what sellers want most from their real estate agents. The best listing presentation is backed by this data. By focusing on what home sellers want statistically, real estate agents are winning every listing.

#1. Market Home to Potential Buyers

The NAR’s 2018 Profile of Home Buyers and Sellers reported that there were two services that home seller’s wanted most of all. 20% of all home sellers wanted a real estate agent who could market their home to potential buyers. This was the most important thing they looked for in an agent.

This (and helping competitively price the home) should be the main focus of the listing appointment. There are many ways that agents can focus on the marketing portion of their presentation. These include:

• Showing research-backed data on how to create the most effective MLS listings (with examples).
• A video testimonial from a satisfied previous seller
• Sharing an example of  Single Property Sites listing websites, that were designed specifically to win listings. They impress buyers with custom URLs, stunning photo, video, virtual tour, and panorama capabilities. And details on listings that the MLS simply doesn’t support.
• Staging, Photography, and Video before and after examples
• Sharing multimedia examples of virtual tours and video
• Explaining online/social media promotional strategy
• Explaining how open houses, sign riders, and other marketing materials will be used

#2. Help Price Home Competitively

Helping price a home competitively is just as important to sellers as a solid marketing plan. 20% of all home sellers said that the most important thing they wanted from a Realtor was help pricing their home competitively. This topic can be a source of headaches for agents due to Zestimates and unrealistic expectations. However real estate agents should not minimize this conversation.

Sellers want their agent to be transparent when pricing a home. Agents should be prepared to give home sellers detailed comp material. Sellers should know where the comps came from, what homes of their model have historically sold for in their neighborhood, and be given detailed analytics on the current market.

Above all, Realtors should focus on educating and empowering sellers. This is an opportunity for agents to position themselves as industry leads and to show sellers what a realistic price point is. The best listing presentation teaches a seller about the best price for their home.

#3. Help Sell in a Specific Timeframe

Selling in a specific timeframe is the third most service to sellers. 19% of home sellers say this is the number one thing they look for in a real estate agent. It is a perfect segway from the pricepoint conversation because as we all know, pricing a home is very important to selling quickly.

Marketing a home and choosing an appropriate price should inform the selling timeframe. Agents should:

• Share timeframe data from past sales
• Share timeframe data on the current market
• Highlight their marketing plan, again
• Discuss how properly pricing home can impact the timeframe
• Highlight their network group

#4. Help Find a Buyer

14% of sellers feel that help finding a buyer is the most important service agents offer. Many home sellers are unaware of the professional network that most agents have developed. Agents should demonstrate how a professional network of Realtors can help find a buyer. Open houses and the marketing plan should also be touched on again.

Historically, home sellers want to know a real estate agents track record looks like. By sharing how and when past homebuyers found previous listings, trust is built.

#5. Help Seller Fix Home to Sell it for More

14% of home sellers think the most important thing a real estate agent can do for them is helping them fix up their home to get a better price. Sharing staging ideas while doing a walk-through is an easy way to show off your services.

But, before offering up a ton of unsolicited ideas on home improvements, agents should be sure to ask the seller if they are looking to make any changes or if they want to sell as-is. This will guide the conversation. Presenting data-backed research on the biggest ROI improvements is the best idea.

The Best Listing Presentation Backed by Research

The best listing presentation is the one that is backed by research. The NAR has done the research and we know exactly what home sellers want most in a real estate agent. Real estate agents can win every listing by helping home sellers market their home, price their home competitively, find a buyer, and fix their home to sell for more. Agents that are transparent, offer data and their own sales history, and present a strong marketing plan will win every listing.

The post The Best Listing Presentation Backed By Research appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

From a brutal memoir of a new agent to some solid business classics, we are exploring the best books for real estate agents in 2019. These books were written to help real estate agents get ahead, laugh, and learn something new. While not every entry on this list written specifically by an agent, they are guaranteed to encourage real estate professionals and help grow their businesses.

REAL by Dave Crumby

This book is for real estate agents who want to stop working 12-14 hour days and reclaim their personal lives. Through contributions by real estate influencers like Trulia’s Pete Flint, Zillow’s Spencer Rascoff, and Crumby himself, REAL removes common misconceptions about what it takes to be successful.

The real-life stories of the authors inspire agents to adjust their own businesses. They each reveal their own peaks, valleys, and how they overcame indusrty challenges. By reading these stories, agents will find hidden opportunities within their own businesses.

7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher

This book is all about relationships – the foundation of any real estate business. Maher chronicles the story of Rick Masters, an agent who is inspired by a mortgage broker who runs her own business entirely on referrals.

Instead of promoting himself, Maher is inspired to back away from real estate marketing and focus on relationships. Throughout the story, Rick goes from someone who was focused on himself and his image, to someone who is generous and focused on helping those him around. As he does this, his business naturally grows.

This feel-good book is about growing your heart as much as it is about growing your real estate business.

Realtor Confessions: Life as a First Year Agent by Jake Simmons

This book is a must-read for any freshman agent in the real estate industry. Jake Simmons chronicles his first year as a real estate agent, learning from the school of hard knocks.

Simmons sets out to follow some of the most popular “get rich in three, easy steps” programs out there. He tries out several expensive coaches and seminars to see if they actually pay off. His results are laid out in an easy-to-read format, and this honest real estate agent processes what it really takes to be a successful agent.

Shift by Gary Keller

The subtitle of this book is How Top Real Estate Agents Tackle Tough Times. With higher inventory and interest rates on the horizon, this book is perfect.

Keller encourages agents to shift along with the market. Written in 2008, Keller was looking into a market crisis when he wrote his text. There is a reason that Keller’s book has a 4.5 star rating on Amazon. Instead of standing back to watch when the market crumbles, Keller encourages real estate agents to look between the rubble to find advantages that other agents miss.

How to Win Friends and Influence People by Dale Carnegie

Though not a real estate book per se, it still ranks as one of the best books for real estate agents because of its timeless truths. Everything Carnegie discusses in this classic text still rings true, today. It is all about relationships, which is the basis of any real estate business.

Some of the topics Carnegie addresses in the book include how to handle people in difficult situations, how to get leads to warm up to you, and the steps to win people over through persuasion.

Think and Grow Rich by Napoleon Hill

Again, this is not a book written by a real estate professional. However, like Carnegie, Napoleon Hill provides timeless advice that transforms real estate agents’ mindsets. His goal is to transform negative beliefs into ones that draw success and sales.

The stories in Think and Grow Rich are truly inspiring. After sharing examples of success, Hill instructs readers on how they can motivate themselves into the same, winning mindsets. It is a perfect pick for someone feeling worried about what the future holds.

The Miracle Morning for Real Estate Agents by Hal Elrod, Michael J. Maher, and others

The Miracle Morning for Real Estate Agents is a must for agents. Elrod, along with other prominent agents, inspires readers to the rise to the next level of personal and professional success. It is a targeted spin-off of Elrod’s best seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM).

Readers peek into the lives of Rick Masters and his wife Michelle (the same Rick Masters from 7L: The Seven Levels of Communication: Go From Relationships to Referrals). Through this example, the authors show how a mixture of positive thinking and skepticism can help transform an average real estate business into an amazing, seven-figure powerhouse (all before 8 am).

The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor by Peter F Porcelli Jr.

Agents that need a laugh should pick up this book. Porcelli Jr. injects humor into business with this great read.

The author doesn’t take himself too seriously and easily uses humor to demonstrate how to be successful in real estate. His brief chapters have plenty of laughs and insights that have readers regularly returning to them. In addition, Porcelli Jr. leads by example. When agents see how the author adds humor into business, agents are inspired to lighten up and do the same with their own clients and leads.

The Book of YES: The Ultimate Real Estate Conversation Guide by Kevin Ward

The founder of YESMasters Real Estate Success Training, Ward has trained thousands of agents to become sales powerhouses. And he has done this all using simple scripts.

In his book, Ward now reveals these scripts. In addition, he walks readers through the creation of their own tailored scripts to build client lists and generate additional sales. Overall, The Book of YES is one of the best books for agents struggling with lead conversion.

6 Steps to 7 Figures by Pat Hiban

Hiban is not an author by trade, he’s an agent who accumulated invaluable knowledge about the market over the last two decades. In other words, he has been through numerous real estate peaks and valleys and lived to tell the tale.

Through the book’s 7-Figure Game Plan, Hiban assists agents to increase their sales while reducing their amount of work hours. Hiban’s plan helps readers to get their personal lives back and feel financially secure at the same time.

The Best Books for Real Estate Agents

Some of the titles on this list are making their debut this year while others have been inspiring professionals for decades. But each entry is sure to encourage and help agents. Whether it is through practical advice, time management techniques, or examples of what not to do, these books are designed to help real estate agents transform their lives.

The post The Best Books for Real Estate Agents 2019 appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Media Showcase

The Media Showcase is real estate agents’ one-stop shop for sharing property listing videos, photos, floorplans, drone photography and videography, virtual tours, panoramas, and any other type of listing media imaginable.

Now every piece of media related to a listing is housed under one roof. And, the Media Showcase is embedded in the Single Property Sites agents already love.

The Media Showcase is great for:

• Real Estate Marketing Plans – The NAR reported that 73% of homeowners are more likely to list with a real estate agent who provides video of their home. Showing off video and media is a surefire way to win every listing.
• Making Online Home Shopping Easy – Instead of sending home shoppers down a rabbit hole of different links and sites, all listing content and information is embedded on one, simple site.
• Viral Sharability – Every Single Property Site comes with a simple URL of the listing address (like 1122mainstreet.com). Online sharing has never been easier. Every photo, video, floorplan, drone capture, virtual tour, panorama, open house information, property details, map, and more are all housed in one place.
• Saving Listing Agents Time – Uploading content only takes seconds. Everything is uploaded in one, simple dashboard. And agents only need to use one, simple URL to share on the MLS listings and across their social media channels. It marketing made simple.

Supported Platforms

Supported Platforms Include:

• Matterport
• Youtube
• Real Estate Shows
• Vimeo
• RTV
• Wellcome Mat
• Immoviewer
• Veoh
• Real Tour Vision
• Obeo
• Agent Casts
• Google Video
• Flickr
• GlideTour
• Photobucket
• mydeo
• Viddler
• HelloWorld
• Yahoo Video
• DVLS.tv
• VScreen
• Vidego
• And, any direct link, virtual tour URL, or photo slideshow

See it in Action

To see Single Property Sites and the Media Showcase in action, check out 1122mainstreet.com.

Closing

Single Property Sites is now the premier service for all-in-one real estate marketing. Single Property Sites includes property websites, sign riders, lead capture, print marketing, and social media marketing that agents love. And now, Single Property Sites offers the Media Showcase, too.

The Media Showcase keeps every virtual tour, listing video, photo, drone capture, panorama, and every form of media all on one slick, listing website. The Media Showcase saves agents time, makes real estate marketing easy, is super sharable, and makes home shopping online simple.

Best of all, the Media Showcase is included with the same Single Property Sites price as always (starting at $12/mo).

Have another great idea you want to be added to Single Property Sites? Let us know in the comments below.

The post Single Property Sites Launches Media Showcase appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Statsica is reporting that 6.27 Million homes are projected to sell this year. And, the NAR’s Home Buyer and Seller Generational Guide reported 8% of all homes listed were FSBOs. If you do the math, that is over half a million FSBO leads this year in the US alone.

Converting FSBO leads can be very lucrative for listing agents. The trick is knowing how to talk to these niche sellers, understanding their objections, and knowing how to present the value  that real estate agents add to any real estate transaction. In this ultimate guide for converting FSBO leads, we will look at the #1 secret for understanding FSBO sellers and how to quickly win them over. Be sure to check out our free FSBO script, too.

Free FSBO Leads

The first thing real estate agent’s will need to start capitalizing off of FSBO sellers are leads. Agents farming their area usually come across these listings naturally. Other free, useful options include:

Zillow’s “Make me Move” option
ForSaleByOwner.com/FSBO.com
FSBO seller groups on Facebook
Craigslist FSBO Real Estate Listings

Show, Don’t Tell!

Most FSBO sellers have decided to sell their home independently because they believe it will save them money by cutting out the middleman. Thankfully, this is factually untrue.

We’ve all heard the stat that homes sold by agents close for 13% higher than FSBOs. NAR reported that sellers with an agent gain were average of $60,000 dollars more! It’s crazy that 39% of FSBO owners don’t want to list with an agent because of the commission. Even after the agent’s cost, they are still losing money.

The number one thing agents should not do is tell FSBO sellers this information! These sellers don’t want to hear it. In fact, it will make them dig their heels in even more. Instead, the trick is to show them your value.

FSBO conversions are a different animal than traditional sellers. It takes time and savvy to get their listings. But the truth is, the competition to win them over is a lot lower, which makes FSBOs great listing opportunities.

Show FSBO Sellers Your Value

The number one secret to winning over FSBO sellers is to show your value. Never tell FSBO sellers about your value, always show them.

When first approaching a FSBO seller, it should be as a Realtor who wants to help them sell their home. The way to show FSBO sellers your value is by asking if you can bring a client by or spread the word to your network about their property. If the FSBO seller has already been hounded by other listing agents, you will appear refreshing. In any case, they will be grateful for the free networking.

Offer Marketing Pointers

Being personal is key. Remember, these leads don’t want to be pitched. Instead of telling FSBO sellers about your perfect marketing plan for any listing, show them. Ask to see the property.
While they show you the property, give them some freebies about staging, photography, and complement their home. You may even offer them a free service like Single Property Sites or recommend an industry photographer. Don’t worry that your tips will lead to a sale, the stats show that they won’t. It’s also a good time to try and find out how quickly they need to sell.

Show Their Need for Legal Expertise

Allow for a week or two to lapse between reaching out. Stop by one last time, to show them one of their greatest needs: legal expertise. Share with them some of the legal paperwork or local contracts they will have to go through should they sell.

It’s easy to say you had an extra copy and didn’t know if they would want to check one out. Explain that it is really helpful to familiarize yourself with the documents well before the time crunch of closing. If it’s their first look, their eyeballs will be popping out of their heads.

Offer your email address should they need anything else and encourage them in the sale of their home. Praise them for their efforts.

Timing

Patience is the best practice at this point. Schedule a check-in for a month out, and let them simmer. Chances are, they will come to you sooner rather later. Some FSBOs take longer to come around than others, but when they finally do cave, they will remember the one agent that helped them and showed their value, not the ones that pitched them their listing presentation or spewed stats at them.

By always be the first ask questions and the first to listen, agents can stand out to FSBO sellers. The key is to tangibly demonstrate the value that an agent can add, always showing and never telling. By following this one secret, agents can convert FSBO leads into listings.

The post The #1 Secret to Converting FSBO Leads appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

You’ve come to the end of a listing appointment; you’ve introduced yourself, shared information about your group, toured the property, smiled, and politely answered every question. This is the moment. The homeowners look at each other, trying to gauge each other, and there is an awkward pause. You ask if they would like to list and the sellers tell you that they need to talk it over… you can already tell you’ve lost the listing. Winning listings can be tough. Nervous sellers, stiff competition, and a small window of opportunity are all working against you. But take heart, there is a way to knock your listing appointments out of the park. Check out five ways to win every listing.

Present Your Sales History

Most sellers will be anxious about the unknowns surrounding the listing of their home. Sellers top questions include, “Will my home sell?” and “How long is it going to take to sell my home?” If they are already under contract on another home or they are crunched for time, these “what ifs” will be even more overwhelming. In order to overcome this apprehension and build trust with sellers, it is important to bring information about your sales history to the initial appointment.

The more concrete you are in presenting your data, the better. Charts and graphs can be great accompanying tools. Show the seller the percentage of listings you have sold in the two weeks or less, and in a month or less. If you have gold star clients in the area that can give personal references, even better. Creating a testimonial section on your webpage to direct sellers to is a great idea, too.

Be Confident of Your Value

It is no secret that more sellers have been opting to list their homes on their own. This shift has made your confidence in the value that you bring to the table more important than ever. Since agent services are intangible, making your worth concrete for the seller is key.

Walk your seller through all of the things you will do to add value to their selling experience. Make sure to highlight your strengths. You bring so much value to your clients, including:

• negotiating skills
• industry knowledge
• a marketing plan
• staging techniques
• your professional network

Confidently presenting what you plan to do for the seller on a daily basis will build their trust and win their listing.

Come in with a Customized Marketing Strategy

Telling your sellers about your value is one thing, but demonstrating your value is the best. Every homeowner wants assurance that you will be able to sell their home. Do your prep work ahead of time and make a detailed marketing presentation before sitting down with the seller. Tools like Single Property Sites even allow you to create a custom website of a seller’s property before you even step foot in their home.

You should also be clear about everything you plan to do to maximize their listing reach. With apps aiding buyers, it’s easy for a home to get lost in a sea of listings. Show your seller how you will ensure that their home is well marketed. This includes:

• staging
• custom websites
• industry photography
• your network
• virtual tours
• a targeted online presence

Make sure to use an industry photographer for your presentation. You may also consider using a “before and after” example of a listing with seller photos and no staging/marketing savvy and compare it to an “after” listing that you have created. Include all the bells and whistles you utilize (drone photography, virtual tours, etc.)

Work Out the Listing Price

Ah, the listing price. As the old saying goes, “the wise man is the first to listen and the last to speak.” Sellers will go into the listing appointment with certain expectations surrounding the listing price. Where and how they came up with their price point is always interesting. Listen to the homeowner as they describe their selling desires. Are they closing on a new home in a month or are they casually looking to downsize? Are they expecting an unrealistic profit? These clues will help you know how to steer the conversation.

In preparing for the listing appointment, you should do detailed research in gathering your comps. While most buyers turn to the major listing sites when coming up with their price, tools such as Real Quest and RealEstateABC can give you a more comprehensive look at any property.

Colorado listing agent, Heather Charbonneau suggests listening first and then presenting a price range, encouraging the seller to choose a price somewhere in the middle. If a seller is really fixed on a specific price, work with them, allowing them to set their price and explaining that most homes should sell in a few weeks. Let them know that if the home doesn’t get any offers in a certain time frame, you can revisit pricing together, later. Be sure to never set the price yourself; leave it in the seller’s hands. If you list at your chosen price and the home doesn’t sell quickly, the blame will fall squarely on you.

Close the Deal Immediately

You should close your deal at the listing appointment. Make sure you are prepared and bring all of the paperwork with you. Don’t wait for the seller to ask for a contract and don’t be afraid to suggest making your working relationship official. If the homeowner needs to sell quickly, all the better. Remind the seller of their own timetable. At the end of the appointment, try saying, “you said you needed to sell in the next month, are you ready to get started?”

If your seller seems apprehensive or standoffish, try asking, “Is there any reason you think I might not be the right fit for you?” If the answer is yes, overcome their objections. At the end of the appointment, offer the seller an agreement. Make sure to offer to answer any questions or concerns. If the seller is holding multiple listing appointments, make sure to find out when you will hear back and follow up immediately with a personalized “thank you.”

The post 5 Ways Real Estate Agents Win Every Listing appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have a selection of spokespeople that present a simple, concise set of messages for your property.

To review each spokesperson and apply to your property website, go to EDIT/PROMOTE for your listing and look for “Video Spokesperson’ in the Edit Listing Data section.

The post Video Spokesperson Available on all new Themes appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Using the right technology will help you demonstrate your value to sellers.   Technology-based Real Estate marketing tools like Single Property Sites can dramatically affect your bottom line by helping you to impress every seller and win more listings.  You will be able to come alongside your clients, show them how important their listing is and give each one a showcase treatment from listing presentation, to contract signing, closing and beyond.

Use Technology to Set Yourself Apart and Demonstrate Your Value to Sellers

You will also be able to demonstrate to your customers a higher level of service and marketing skill focused on their property, which will set you apart from your competition. This means the tools you use can have a direct impact on who wants to list their property with you.  When you are presented with new tools, do your due diligence, and like the UltimateIDX blog cites, you can take your marketing up ten notches.

If technology (aside from email and social media sites like Facebook) is not already a part of your marketing plan it can feel intimidating.  But it doesn’t have to be.  Contact us to learn how uncomplicated it is.  Also, we would love to hear your thoughts on what your clients would think about a website dedicated to selling their property or any other technology-based Real Estate marketing tools you use.

The post How To Use Technology-based Real Estate Marketing Tools to Impress Sellers and Demonstrate Your Value appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Here are six ways to help you leverage technology for your real estate business this year:

• Optimize for mobile: As mentioned, mobile plays a critical role in technology and business. This year, mobile search has increased 19 percent among users, showing that 27 percent of total home searches were performed on mobile devices and tablets. Trends are showing that mobile is becoming the leading source of information for homebuyers, meaning you not only need a responsive website design, but you need to provide the most important and relevant information to help encourage customers reaching out to you.
• Mobile apps and software: Mobile apps give you, the agent, an opportunity to connect with your clients throughout their home search by allowing access to email, private messages, notifications, and personalized listings at the clients’ fingertips. Apps also allow an easier search process for both the agent and the client.
• Don’t underestimate the use of emails and newsletters: Sending emails every few days to new or potential clients, as well as weekly newsletters, helps to keep prospective homebuyers up-to-date on listings and what is going on in the market. Keeping a consistent flow of contact with potential clients help to build trust.
• Use photos: Apps such as Hyperlapse (launched by Instagram) allows you to use time-lapse photography to display your listings. The app has image stabilization software and offers multiple enhancements all in one place. When your listings are visually appealing, you are more likely to garner the attention of potential clients.
• Enhance your social media efforts: Social media is a key component in business today, not only helping with engagement but it also helps you to brand yourself and your business. Not only can you build relationships with clients by engaging posts and useful posts, you can actually improve your business blog by getting exposure to your posts through news feeds, and through the eyes of Google.
• Perfect plug-ins: Once you have a proper CRM, using the right real estate plug-ins can help enhance your site and gather information about analytics while offering a number of other additional resources.

For the greatest success you need to be intentional about leveraging technology, and prepare for the years ahead as new and improved innovations are constantly on the rise.

We would love to hear about what others uses of technology you have found to be effective in your real estate business! Share your thoughts below!

The post 6 Best Ways to Leverage Technology in 2016 appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Highlights of the Cadence theme include:

• Responsive real estate website theme
• Minimalist design showcasing large high-resolution images
• Multiple color choices
• Single scrolling page with some background image parallax effects
• Best used with a high-resolution photo set

To use the Cadence theme, click “Edit and Promote” for your property – then select Cadence theme in “Design Themes”. The next step then allows color choices.

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