Real Estate – it’s really just the ‘business’ of ‘marketing’

March 12, 2008, 10:50 pm — By

What is ‘Real Estate’ as a ‘Business’ if it is not really, and mainly the ‘business’ of ‘marketing’? For example, if we can successfully win listings then for most agents thats half the battle. ‘My Listings’ then become ‘my referral tool’ – the...

The Power of ONE – Niche Marketing gets Teeth in Real Estate

August 6, 2007, 10:37 pm — By

(First Published August 2005) Successful marketing of any sort requires a focus on the needs of your client. The ability to create a single Web site dedicated to just one property takes niche marketing to the next level for real estate. Today’s Internet savvy buyers crawl the Web and use tools like REALTOR.COM or...