Luckily, there are many ways to optimize your website to generate qualified leads. Include these strategic lead capture pages on your website, and you can generate more prospects and win more clients for your real estate business.

1.  Create an Outstanding homepage

Your homepage is a great chance to make a good first impression!

It’s a good idea to include your contact information and logo on every page, preferably in your site’s header and footer. This will make it effortless for website visitors to get in touch about their home buying and selling needs.  

Satisfy visitors with several listing photos and videos to browse. Visual content is much better at grabbing attention than dense text, so make sure visitors see plenty of images when they first land on your website.

All of your pages should be clearly labeled, easy to find, and linked to the correct content. When visitors land on your website, they should easily be able to find exactly what they’re looking for. Otherwise, they’ll quickly decide that you don’t offer what they need and navigate elsewhere.

2.  Entice Leads with an “About” Page

Along with representing the visual parts of your brand like your logo, you’ll want to devote some space to sharing your story. This section should strike a balance between emphasizing your professional skills, and also sharing your biography as a real estate agent.

3.  Introduce your Neighborhood with a Community Page

When visitors land on your real estate website, they’re not just looking to learn about you. They also want to know more about the area you represent. On your community page, you should Include helpful data about your area, such as:

• Housing price points
• School district information
• Types of properties in your town
• Local attractions and activities

Your community page is a great place to feature stunning images and images from your neighborhood. It’s also a good place to establish yourself as a local expert by sharing your favorite restaurants, stores, and other neighborhood gems. This helps give visitors to your page a real-life look at the area you represent.

4. Provide a Home Evaluation Tool

Providing personalized content wherever you can is a major component of attracting the attention of website visitors. One resource that is particularly helpful to sellers is a home evaluation tool.

By entering their address and contact info, home sellers can discover the relative worth of their home. They can also see how much similar properties in the area sold for. Because this tool is so useful, it’s a good idea to also put it behind a lead capture form so you can get in touch to help with the home selling process.

5. Promote praise and raves from past clients

While it’s easy to sing your own praises, it’s much more meaningful when it comes from other people. Sharing your positive reviews and ratings on your website is a great way to provide visitors with proof that you’re as good as you claim.

These 5 easy tips will help make your website much more efficient at generating strong, quality leads. It’s a great, passive way to attract potential clients, that does the work for you! What other elements do you put on your site to attract visitors?

The post Generating Leads on your Website appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Zillow will be working with Berkshire Hathaway and Coldwell Banker to make offers on homes before a buyer is found. They will pay commissions and make all repairs and updates before getting the house back onto the market.

This comes as a change for the company that has been known mostly as an informational source for real estate properties, although Zillow says they have been testing this format for over a year.

CEO Spencer Rascoff said, “we’re ready to be an investor in our own marketplace.”, and that he believes Zillow has “huge advantages because we have access to this huge audience of sellers and huge audience of buyers.”

Others in the Real Estate community view this as just another attempt by Zillow to continue to take over the industry.
Do you think this development was inevitable, or is Zillow really going after the market of independent Realtors?

Inman.com- Zillow shares take a tumble amid plans to get into iBuyer business

The post Zillow Shares Drop After Move to Buy and Sell Homes appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Revamp the Listing Photos

A growing majority of buyers claims that viewing a home online is one of the most useful tools when searching to buy. Be sure the photos for your listing are well-lit, and well organized. Don’t make potential buyers scroll through multiple exterior photos, showcase the “selling” areas of the house, like the kitchen, living room, and master bedroom. See if your sellers are interested in staging some photos to really leave a great impression.

Revisit the Subject of Pricing

The most important piece when selling a home is finding the right price. If your sellers have been stubborn about their asking price of $600,000, and you know it won’t go for over $500,000, now is the time to bring to their attention that that might be playing a factor in their home still being on the market. Suggest taking them to a showing of a home going for their asking price to highlight some of the differences between the two homes, and show them how much $100,000 can buy. They may become more flexible on their asking price.

Make Necessary Repairs and Aesthetic Updates

Take some time to go through the home and make sure everything is working and in proper order. Target trouble areas like ceilings, basements, and appliances. If problems do arise, recommend to your sellers to take care of it immediately. Someone could ask to see the home at any time, and you don’t want lingering problems to be stacking up.
Adjustments to landscaping can be just as important. Well manicured lawns and fresh mulch can make a property pop. Make sure driveways or parking accommodations are in good aesthetic condition. Most buyers will drive past a property to see it from the outside before scheduling a showing, so make sure you’re putting your best foot forward.

Rethink Your Strategy

If you feel that your price is right, your listing photos are top-notch, and all the home repairs and property work is done, it may be time to revisit your marketing strategy for the house. Think about the different platforms you are using to market the home. Is your webpage looking its best? Are you using social media? Take some time to make sure that you are doing all that you can to sell those stale listings.

The post 4 Tips for Spicing Up Stale Listings appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

• Target a qualified audience through Pay-Per-Click campaigns by bidding on relevant, high-volume keywords and locations. For example, a real estate agent or broker in Denver, Colorado, could use keywords such as “Homes For Sale Denver,” “Houses For Sale Denver,” or “Homes For Sale In Denver”. These are all examples of strong PPC keywords with a geographical modifier that can be used to attract good quality clicks.

• Ensure all your ads include a unique proposition that will directly attract the audience you’re targeting. What differentiates you from other real estate agents or brokers in your area? Have you worked in the same neighborhood for 20 years? Do you specialize in negotiating prices? Keywords like “Available Nights And Weekends,” “Quick Response Time,” “New Listings Updated Daily,” “Expert On Local Neighbors” or “Experienced In Negotiation” are all ways to highlight unique selling propositions that will attract your target market.

• Have a highly engaging website where leads can easily find up-to-date home listing information and agent/brokerage contact information. As your ads drive leads to your website, will they be impressed with what they see? Consumers want to see the houses available, so without actual MLS listings on your website, they likely will not be encouraged to engage with you. Additionally, your website should be visually attractive and easy to navigate, with functionality that simplifies searching for homes. Users should be able to use a range of specific criteria, such as budget range, number of bedrooms, and number of bathrooms, when searching for homes.

You can use these three steps to generate qualified online leads, and drive traffic to your website. What other tips do you have for generating quality leads?

The post 3 Tips for Online Lead Generation appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Creating a blog with regularly posted content is a struggle that anyone doing virtual marketing faces day after day. Blogs give you a great opportunity to share content, demonstrate expertise, market your services, and draw people to your website. However, we all hit those roadblocks occasionally when coming up with that next piece of quality content seems like an impossible task. Below are 6 helpful ideas to get your blog back up and running!

1. List the Most Helpful Apps or Websites for People Looking to Buy or Sell Their Home

A nice way to get the ball rolling on new and relevant content, is to use resources that already exist. Instead of spending time fumbling over your next creative blog post, use that time to curate a helpful list for your readers. Research reviews on different apps and sites, and find out which ones people are using with success. Not only will it help with market research for yourself as an agent, but you are providing your readers with valuable information, laid out in one convenient place.

2. Showcase the Homes with the Best Views in Your Market

If you’re short on words, remember that pictures speak volumes. Find the properties with the best views in your market, and share photos with your readers. This results in easy, eye-catching content that can keep any reader’s attention!

3. Share the ‘Must Hit’ Locations in Your Area

When people are looking to buy a home, they aren’t just looking at the house itself, but the area as a whole. A simple, and personal touch can be added to your blog by sharing your ‘Must Hit’ locations in your area. Give your reviews of restaurants, happy hours, or other local businesses in your town to share with prospective buyers. This idea can be just as fun for you as it is for the reader.

4. Listen to Your Customers

If you are having trouble coming up with topics on your own, think back to the questions and concerns your customers are raising, and answer them. If one person is having these questions, chances are others are too. Put together a blog post of the most common concerns you’re receiving, and provide your customers with helpful information to make the most educated decisions.

5. Outline the Closing Process From the Perspective of the Buyer and Seller

As an agent, you are likely very familiar with the closing process from the point of view of the buyer and the seller. There’s a good chance, however, that your customers are not as knowledgeable as you on this subject. Create a post that lays out the process in as clear of terms as possible for any first time buyers and sellers out there.

6. Demonstrate Expertise, and Market Your Services

When in doubt, talk about yourself! Explain to your customers what you do, and how you do it better than everyone else. This will give your readers a glimpse into the services you offer, and why you’re the best option out there!

Content creation and sharing is crucial in the marketing world, and regular posts can set you apart from your competition. These are 6 simple ideas that can get your blog back on track, while providing your customers with helpful information. What are some of the ideas you use to get quality content out?

The post How to Break Through Your Writer’s Block appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

We have a selection of spokespeople that present a simple, concise set of messages for your property.

To review each spokesperson and apply to your property website, go to EDIT/PROMOTE for your listing and look for “Video Spokesperson’ in the Edit Listing Data section.

The post Video Spokesperson Available on all new Themes appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

Using the right technology will help you demonstrate your value to sellers.   Technology-based Real Estate marketing tools like Single Property Sites can dramatically affect your bottom line by helping you to impress every seller and win more listings.  You will be able to come alongside your clients, show them how important their listing is and give each one a showcase treatment from listing presentation, to contract signing, closing and beyond.

Use Technology to Set Yourself Apart and Demonstrate Your Value to Sellers

You will also be able to demonstrate to your customers a higher level of service and marketing skill focused on their property, which will set you apart from your competition. This means the tools you use can have a direct impact on who wants to list their property with you.  When you are presented with new tools, do your due diligence, and like the UltimateIDX blog cites, you can take your marketing up ten notches.

If technology (aside from email and social media sites like Facebook) is not already a part of your marketing plan it can feel intimidating.  But it doesn’t have to be.  Contact us to learn how uncomplicated it is.  Also, we would love to hear your thoughts on what your clients would think about a website dedicated to selling their property or any other technology-based Real Estate marketing tools you use.

The post How To Use Technology-based Real Estate Marketing Tools to Impress Sellers and Demonstrate Your Value appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

While these games helped create memories of fun with friends, laughter, and a little friendly competition; they did a bit more without us even realizing. These games helped to provide us with skills that can be used in our search for homes for sale.

Here are 4 ways gaming knowledge taught us a lesson in real estate:

• Have a strategy and allies
• Sometimes you need a little luck
• Don’t make emotional decisions
• Be in it to win it!

Read more here.

The post Did Board Games Help Teach Us Lessons in Real Estate? appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

These speculations have been both positive and negative. Due to the uncertainty of the situation, an opportunity presents itself with those who are seeking safety and stability in their financial investments. While Miami may be bringing in overseas investments, the same does apply to areas of Northern Florida, such as Orlando. If anything, that region is expected to see some short-term pain.

Read the full article here.

The post ‘Brexit’ Offers Unique Opportunities for Miami Real Estate appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.

The activity points to a strong selling season for this spring and into the summer. Economists do worry that the housing markets improvements may come to a halt due to dwindling inventory.

With record highs right now, what do you predict the future to look like? Join the conversation and let us know!

Source: The Real Deal

The post Pending US Home Sales Hit 10-Year High appeared first on Real Estate Marketing and Property Marketing Blog by Single Property Sites.