Fast, Free Guide to Making Real Estate Infographics + 15 Examples
Many listing agents struggle to catch the attention of online leads. But few have tried one of the internet’s best-kept secrets- infographics.
Infographics are images that present readers with easy-to-digest knowledge that they can refer to quickly to learn from or make decisions.
These images are fantastic at capturing leads’ attention, driving up SEO, and promoting viral sharing of a listing agent’s brand.
The best part is that real estate agents can make real estate infographics easily, for free, online. We have created the ultimate guide to making real estate infographics from start to finish.
Real Estate Infographics are Great Because They Are:
Fast and Free
Create beautiful, fast, and free real estate infographics online using sites like:
- Canva.com
- Spark.Adobe.com
- Pictochart.com
- Visme.com
Attract Attention
- 41.5% of marketers say that graphics like infographics are the most valuable (Venngage)
- 40% of marketers say that infographics drive the most engagement of any form of online content (Venngage)
- Three days after viewing, people remember 65% of what they saw on an infographic versus only 10% of what they read. (J. Medina)
Have Viral Sharing
- Tweets with images receive 150% more retweets than tweets without images. (HubSpot)
- Infographics are liked and shared on social media 3x more than other any other type of content. (NN Group)
An SEO Goldmine
- Infographics boost web traffic by 12% (Demand Gen Report)
How to Make Real Estate Infographics
All of this may all sound great, but you may be wondering:
- What would I even make my infographics about?
- Where can I make infographics for free?
- How much time will it take?
- And, how can I get leads from infographics?
We put together a real estate agent’s guide for using infographics, that answers all of these questions and more:
1. Pick a Topic
There are two ways to choose a topic:
- Use free tools to choose a topic specific to your market.
- Look at real estate infographics that others have created.
Both options are covered, below.
Use Free Tools to Choose a Topic for Your Market
Free tools like Google Keyword Planner, Keywords Everywhere, Google Correlate, Wordtracker Scout, and Keyword Sh!tter let you research what topics your leads want to learn about.
Here is an example using Keyword Sh!tter:
Keyword Sh!tter allows you to enter a root keyword like “sell my house” and it spits out keywords that are highly searched and related to the main root keywords.
Example:
Let’s start with some easy keywords: “sell my house”. If you look at the top results, most of them indicate people wanting to sell their homes quickly. This is a great lead subset to go after because they are hot and want to take action. Yay!
A great infographic to create based on this data would be “Tips for selling your house fast” or a “How-To Guide for Selling Your House Faster”. Tips could include pricing the home appropriately, staging advice, choosing an experienced agent, etc. The call to action embedded on the infographic would be to call or email you, the agent.
Look at Other Real Estate Infographics for Inspiration
Or, if you are pressed for time, another great option is to look at real estate infographics other real estate pros have created. Choosing a similar topic like one of the examples below is a great way to get started. Here are 14 great real estate infographic examples for listing agents:
20 Tips for Preparing Your House for Sale
How to Choose an Asking Price for Your Home
9 Emotional Stages of Selling Your Home
Best ROI Home Improvements for Sellers
8 Ways to Make Moving Easier for Kids
Most Common Issues Found During Home Inspections
Top Days to List Your Home for Sale
Think You Should FSBO? Think Again!
Top 4 Renovations for the Greatest Return on Investment
2. Gather Stats and Info
After you choose your topic it’s time to gather stats and info, online. A simple Google search is usually all that it takes. Credible sources like the NAR are full of useful data.
3. Pick a Free Tool to Create Infographics
Choose a great, free tool to create real estate infographics in minutes. Some choices include:
- Canva.com
- Spark.Adobe.com
- Pictochart.com
- Visme.com
4. Add Your Brand & CTA
Make sure to upload your logo/branding to the infographic maker and brand every infographic you make. Including a call-to-action for leads to visit your website or email you is equally important.
5. Share and Boost
Share over social media and on your website. Boost visibility using social media marketing if desired.
Closing
It really is free and simple. Infographics are great for real estate agents because of their viral sharing capabilities, their ability to get leads’ attention, their SEO boosting capabilities, and their free and fast creation time.
Other Ways to Attract Leads
Infographics are a great way to attract leads, for free online. But there are plenty of other ways, too.
The #1 specialty homeowners look for in a real estate agent is someone who can market their home. Single Property Sites are designed to let agents win every listing, for free.
Using Single Property Sites as an all-in-one listing marketing solution is the perfect way to show off your marketing expertise.
Single Property Sites are beautiful listing websites that include automatically-generated listing videos. These sites also showcase every high-res photo, video, drone capture, virtual tour, floorplan and more in one, easy location. Sellers love the vanity domain names featuring their address (i.e. 1122mainstreet.com).
Best of all, it’s free to start an account to use for listing presentations.
