To offset the “the sky is falling” mentality some Realtors have during this economic downturn, Inman is publishing some interviews with agents about how they are maintaining or even growing their business during touch economic times. This interview, with Linda Davis, a 32-year-veteran of the real estate industry, has some good information.

In cutting costs, Davis said, “You sort of look at everything, and probably the least effective (for me) is print advertising. I have cut back on that because I don’t think even in a good market it’s very effective.

“One of the advantages of this market as opposed to the late ’70s, late ’80s and early ’90s — we didn’t have the Internet to market houses back then,” she said.

She launched her first Web site in 1995, and she noted that the Web offers “the best low-cost (or) no-cost advertising you can do.”

Read the full interview here.