October 12, 2008, 2:24 pm — By

What is ‘Real Estate’ as a ‘Business’ if it is not really, and mainly the ‘business’ of ‘marketing’? For example, if we can successfully win listings then for most agents that’s half the battle. ‘My Listings’ then become ‘my referral tool’ –...

October 1, 2008, 7:09 am — By

Early on, agents building a blog might feel like Sam Brownback during the presidential primaries – perpetually speaking to an empty room For all the benefit it has for agents, the Internet can also be a brutal place. And agents wbo blog are agents that put themselves in the center of the storm. Blogs take a while...

September 19, 2008, 10:01 am — By

In Part I of this article series, we explored how the mobile market in the United States is poised to grow dramatically in the coming years.  Both Europe and Asia are already ahead of the curve when it comes to mobile technology – abroad, people use wireless technology more, text more and respond to more marketing...

September 15, 2008, 11:46 pm — By

What happens when the so-called forms of “alternative media” become the mainstream? Real Estate Agents are about to find out. After years of growth since 2001, the total amount of money spent on real estate print advertisement fell in the past year according to a study by Borrell Associates. Why? Buyers are...

September 12, 2008, 11:30 am — By

Craigslist is a free (for most areas anyway) small-ads posting service which is being used extensively by potential home buyers as a source of research on the real estate market. Many buyers use Craigslist as a way to review raw, meaningful data – FSBOs, distressed property sales and so on – all of which can...