September 2, 2009, 9:31 am — By

The 2008 Report from National Association of REALTORS provides some interesting perspectives and lessons in real estate marketing. If you click the table to the right then you will see a larger version. Drive-by Buyers Remain Consistent Whilst other aspects of the industry move up and down, the proportion of buyers who...

November 4, 2008, 10:52 am — By

Just like a headline on a newspaper article, a strong TITLE and META tag will give visitors a reason to read your content. Understanding and writing strong TITLE and META tags is one of the few ways of taking control of how search engines display your content. While these important tags no longer have much effect on search...

October 27, 2008, 10:23 am — By

RSS feeds are a hot topic ever since this whole Web 2.0 movement launched.  But I’ve found that while nearly everyone has heard of RSS feeds, there’s still some confusion about what RSS is and how it can be put to use on a real estate site.What is RSS?RSS is short for Really Simple Syndication, and it’s...

September 19, 2008, 10:29 am — By

For the Realtor venturing online for the first time, the Web can seem like a mess of alphabet soup.  As soon as you start looking for ways to promote your site, you get mired in it – RSS, CPC, SEO … the list goes on.  So, as a reference for you, here’s a quick list of some of the more common acronyms...

September 16, 2008, 2:34 am — By

A huge part of any listing presentation is the photograph.  It’s often the first thing the potential buyer notices, especially if you’re featuring your listings via Single Property Sites or any of the big listings databases online.  Improving your property photography can pay huge dividends, and it’s...

July 9, 2008, 10:19 am — By

Agent Genius continues to chronicle the top 10 reasons to use blogging to build your business, with this post on using the blog as a way to put a face on your company. This is a concept that I think many in the real estate industry get faster than others.  So many Realtors today are incorporating a blog as part of their...