Articles in the Marketing Classroom Category
Marketing Classroom »
We are supporting the ActiveRain RainCamp™ event on Tuesday 9th March in Denver. A full day of hard core training designed to show you how to leverage the internet to make more money in your business - find our more.
Join us for RainCamp™ Training in Denver on Tuesday, March 9th.
Raincamp™ is a full day of hard core training designed to show you how to leverage the Internet to make more money in your business.
RainCamp™ is brought to you by actual real estate …
Analysis, Commentary, Marketing Classroom »
The 2008 Report from National Association of REALTORS provides some interesting perspectives and lessons in real estate marketing.
If you click the table to the right then you will see a larger version.
Drive-by Buyers Remain Consistent
Whilst other aspects of the industry move up and down, the proportion of buyers who seem to jump in their car and essentially drive around the neighborhood to find a house they like is remaining constant at around 15%.. Of all the methods that were measured this is the only one that remains constant.
Found via a …
Marketing Classroom »
Just like a headline on a newspaper article, a strong TITLE and META tag will give visitors a reason to read your content.
Understanding and writing strong TITLE and META tags is one of the few ways of taking control of how search engines display your content. While these important tags no longer have much effect on search engine rankings, they do dictate how your pages should be described in the search engine results. The TITLE and META tags are your first chance to make a positive impression on visitors looking …
Featured, Marketing Classroom »
Featured, Marketing Classroom »
For the Realtor venturing online for the first time, the Web can seem like a mess of alphabet soup. As soon as you start looking for ways to promote your site, you get mired in it – RSS, CPC, SEO … the list goes on. So, as a reference for you, here’s a quick list of some of the more common acronyms used across the Web, what they mean and, most importantly, how you can put them to use to increase your real estate business.
Featured, Marketing Classroom »
A simple change in elevation turns a boring listing photograph into something that stands out from the crowd.
A huge part of any listing presentation is the photograph. It’s often the first thing the potential buyer notices, especially if you’re featuring your listings via Single Property Sites or any of the big listings databases online. Improving your property photography can pay huge dividends, and it’s not as difficult as you think. Here are four ways to make your listing photography stand out from the crowd.1. Choose the Time of Day CarefullyAgents …
Marketing Classroom »
Agent Genius continues to chronicle the top 10 reasons to use blogging to build your business, with this post on using the blog as a way to put a face on your company.
This is a concept that I think many in the real estate industry get faster than others. So many Realtors today are incorporating a blog as part of their personal real estate site, recognizing that it is a valuable tool to drive business.

