Single Property Sites flyer example
If you haven’t yet heard of it, ActiveRain is a large online community of Real Estate Agents and other Real Estate Marketing professionals. It is essentially a blogging platform where you can create your own personal/company real estate profile, and provide your own personal insight on great real estate marketing techniques, industry news, personal opinion and commentary, or just about anything else that you want.
We recently updated our enhanced Single Property Site flyers in order to increase the effectiveness of your real estate marketing for property …

Anyone who reads Real Estate Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Property Marketing.
Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals …

Blogs are nothing new when it comes to effective real estate marketing strategies, yet many real estate professionals still aren’t using them as they should. For some, it’s because they can’t think of what to write on a consistent basis, or else they feel like nobody will read their blogs.
Whatever the reasons for lacking a blog, “content marketing” is essential to add to your site to set you apart from your competitors.
The following are 4 reasons you need to incorporate content marketing in your real estate marketing strategy:
1) It builds …

For Real Estate Agents and other real estate marketing professionals, LinkedIn has become a great place to showcase your talents and expertise. LinkedIn profiles are more professional than Facebook profiles, and allow you to include much more in-depth information than a Twitter page.
Whether you are looking to network with fellow Agents or are looking for potential buyers, follow these 5 simple steps to make your LinkedIn profile more marketable and help you to grow your business.
1) Determine your business goals.
This is the very first thing you should do before you …

Perhaps the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into website visitors, and eventually into a sale.  This is accomplished through optimizing your website and your PPC ads with targeted keywords specific to your specific niche in the real estate industry.  The goal is to discover the most effective keywords that will boost your real estate …

In a recent article on AgentClassroom.org, we discussed 4 tips to effectively using video in your real estate marketing strategy.
 
Video is one of the fastest growing mediums from which people find their information online, and it is imperative for real estate professionals to hop on the bandwagon and get a leg up on their competition.
 
The 4 main takeaways of the article are:
1) Satisfy potential buyers’ love of visual aids via video property and neighborhood tours.
2) Word of mouth marketing is free. Build up trust within potential buyers with video testimonials.
3) …

The New Facebook=More Exposure

Facebook is changing yet again and for better or for worse they have generated a TON of publicity surrounding their new platform. Facebook has now most noticeably integrated a live ticker on the right hand side their page as well as implemented a news feed customized to how often you frequent the website. What does this mean to you?
The ticker seems to be the most valuable upgrade to me…at least from a business standpoint. Your audience will now have live access to any updates that you provide, …

Change Your Strategy: Helping Is The New Selling Technique
I don’t have to tell any of you that it is a tough economy and people are sensitive when it comes to monetary issues. Purchasing a house is the largest financial decision many will make in their lives and therefore it often causes a lot of stress and anxiety. This emotional spike sometimes creates a barrier, which may take sharp sales techniques and turn them blunt. Many are lost in this down economy and are looking for guidance. It is important to …