There’s no question about it – there are tons of exciting tools out there for agents. When we were down at NAR in Orlando, it was fascinating to walk around the expo and see the technology available for agents. Everything from mobile marketing to property slideshows were on display – a full spectrum of ideas agents can use to market their home.
But walking around, we also noticed a lot of agents were looking overwhelmed. With so many different ideas and concepts, it’s difficult for agents to figure out exactly where …

Who’s in control of your listings?

It was a question on the minds of a lot of agents we talked to at NAR, and there’s no good answer. As an REALTOR, you certainly hope that you are in control of your listings, but the explosion of listing syndication sites and technology make it so that is not always the case.

RSS feeds are a hot topic ever since this whole Web 2.0 movement launched. But I’ve found that while nearly everyone has heard of RSS feeds, there’s still some confusion about what RSS is and how it can be put to use on a real estate site.

DENVER (October 21, 2008)- SPS (http://www.proSPS.com) is announcing Never-Lose-A-Listing(tm) as a new, free marketing service for Real Estate Agents, which allows Agents to set up as many listings as they need as Single Property Sites, to impress sellers and help ensure they never lose a listing again.

The Never-Lose-A-Listing service, available immediately from SPS, helps Agents to differentiate themselves, by allowing them to automatically create Single Property Sites for each and every listing for free, with unlimited digital photos, Virtual Tour and listing information, to use as a part of their sales presentation to home sellers.

This is the first in a series of stories chronicling real-life real estate marketing success stories – and how SPS helped to make it possible.

Florida Realtor Harvey Starin knows real estate. Starin’s been in the industry for more than 10 years, and, with a background in marketing for several multi-national companies, he knows how to market his listings. And that’s why he uses ProSPS to create a Single Property Site as a showcase for every one of his properties.

Denver (October 18) – Single Property Sites (http://www.singlepropertysites.com) is announcing the release of a new mapping feature for all SPS subscribers, which gives Agents the ability to cross-promote their listings through each of their Single Property Sites.
Beginning immediately, SPS subscribers have access to the improved mapping functionality in their SPS Control Panel. Agents can now add and adjust points on each map for their Single Property Sites, giving them complete control over how their maps appear. Agents can also choose to include other listings on their map, either their …

Analytics are an important tool for any Realtor’s Web site. In order to develop a truly effective Web site, you need to track and understand your traffic. Analytics packages let you see all sorts of information about your visitors – what pages they’re on, what content they like and where they’re coming from. Packages like Google Analytics give Agents this capability for free, but a new package on the market does a little bit more.
Meet Woopra. The service is currently in beta, but it should catch on …

For the Realtor venturing online for the first time, the Web can seem like a mess of alphabet soup. As soon as you start looking for ways to promote your site, you get mired in it – RSS, CPC, SEO … the list goes on. So, as a reference for you, here’s a quick list of some of the more common acronyms used across the Web, what they mean and, most importantly, how you can put them to use to increase your real estate business.