July 15, 2008, 1:42 pm — By

Denver — July 15, 2008: Single Property Sites, a Web 2.0 company, announced Google Analytics functionality across its network of single property Web sites. Beginning immediately, agents are able to install the Google Analytics tracking code onto any of the property sites in their network. The Google Analytics functionality...

July 11, 2008, 12:14 pm — By

Here are the results of a Yahoo! survey of 500 home buyers and sellers on how the Internet plays into their real estate decisions. Home buyers and sellers consider approximately two agents on average before making a final decision. The Internet impacts consumer trust. Forty percent of respondents credited a site in...

July 10, 2008, 11:09 am — By
July 7, 2008, 11:49 am — By

A funny story about how the littlest things can ruin your marketing efforts online. ...

July 3, 2008, 11:22 am — By

I was reading the Future of Real Estate Marketing Blog, which seems to be on vacation at the moment, and caught this post on Facebook as a tool for Agents to market their properties.  Joel goes through several advantages to using Facebook for real estate marketing, including being able to keep in touch with past clients,...

July 2, 2008, 10:04 am — By

This article made waves in the past day over at Inman News.  Marc Davidson devotes his column to talking about the changes in the real estate industry and how brokers and agents are going to have to work closer together now that the “10 years of real estate’s sex, drugs and rock and roll has lifted.” There’s...

July 1, 2008, 1:39 am — By

ActiveRain announced a brandable version of their popular blogging platform today. This looks interesting and will be a great tool for Real Estate Agents to expand their blogging presence online. It also includes the capability to post simultaneously to several different areas of the ActiveRain site, making it a good...

March 12, 2008, 10:50 pm — By

What is ‘Real Estate’ as a ‘Business’ if it is not really, and mainly the ‘business’ of ‘marketing’? For example, if we can successfully win listings then for most agents thats half the battle. ‘My Listings’ then become ‘my referral tool’ – the...

August 6, 2007, 10:37 pm — By

(First Published August 2005) Successful marketing of any sort requires a focus on the needs of your client. The ability to create a single Web site dedicated to just one property takes niche marketing to the next level for real estate. Today’s Internet savvy buyers crawl the Web and use tools like REALTOR.COM or...