August 22, 2012, 4:13 pm — By

In case you need some convincing stats to use in your next listing presentation, a recent survey conducted by HomeGain concluded that sellers are 120% more likely to successfully sell their home using a Real Estate Agent than selling on their own. Over 400 homeowners were surveyed on whether they used a REALTOR to sell...

August 21, 2012, 1:13 pm — By

A recent Redfin survey of 1,800 active home sellers found that many are holding back from selling their homes because they are expecting the values of their homes to rise in the near future. According to the survey, 38% of the home sellers asked said they plan to hold off on selling their house for over a year, while only...

July 26, 2012, 2:51 pm — By

According to Zillow’s second quarter Real Estate Market Reports home values have increased 2.1% during the first two quarters of 2012. It is the first annual increase in United States home values since 2007. It is the fourth consecutive month that home values have increased. This comes on the heels of national home...

July 3, 2012, 1:46 pm — By

A recent article on Bloomberg News illustrates how Buyers are taking advantage of low interest rates to purchase new homes or refinance their mortgages.   According to the article, sales of existing homes were up 9.6 percent in May compared to a year ago, with 4.6 million homes changing hands at a seasonally adjusted...

January 6, 2012, 10:32 am — By

As a Real Estate Marketing professional you live your business life constantly on the go. That’s why it’s essential to utilize your mobile device whenever you have to be out of the office, to make sure potential buyers are finding your listings. Which are the most common mobile apps that potential buyers are using to...

December 9, 2011, 1:17 pm — By

For Real Estate Agents and other real estate marketing professionals, LinkedIn has become a great place to showcase your talents and expertise. LinkedIn profiles are more professional than Facebook profiles, and allow you to include much more in-depth information than a Twitter page. Whether you are looking to network with...

December 7, 2011, 1:40 pm — By

Perhaps the most effective real estate marketing strategy to generating website traffic can be traced back to SEO (Search Engine Optimization) and PPC (Pay Per Click). At their very roots, the purpose of both SEO and PPC is to convert search engine traffic into website visitors, and eventually into a sale.  This is accomplished...

October 25, 2011, 11:26 am — By

According to Bloomberg News,home prices in 20 U.S. cities have begun to stagnate as consumer confidence has unexpectedly declined. The S&P/Case-Shiller index of property values in 20 cities dropped 3.5 percent since August of 2010, after decreasing 4.1 percent in the previous year. Additionally, the New York-based Conference...

August 19, 2011, 12:46 pm — By

Luxury Home Sales Increase In July: Living large is not out of the question for some Colorado residents as luxury homes sales experienced an increase of sales for month of July compared to last year. The new Coldwell Banker Residential Brokerage report details that 69 luxury home deals closed, which contained houses that...

July 9, 2011, 6:53 pm — By

Searching for an alternative to Craigslist to place an ad or listing? A great alternative is Backpage.com. Similar to Craigslist, it uses clean HTML and is highly search-engine-optimized. It will even automatically insert the h1 tag on the posting title, which Craigslist does not (it uses the h2 tag instead). Another great...