Trulia will lose all ListHub data on April 7th, 2015

***UPDATE: The information below was written BEFORE the April 7th deadline. Zillow and Trulia have now officially stopped receiving listing data from the ListHub syndication service. If your brokerage or MLS do not have a syndication solution in place, then your listings are NOT automatically appearing on the two biggest consumer real estate portals. Sign up for a FREE trial to see how SPS Property Marketing is your new syndication solution.***

There’s probably no doubt that you’ve heard about the whole debacle between the ListHub listing syndication service (owned by Move, Inc) and Zillow (who also owns Trulia). The situation has been quite fluid and has changed quickly over the past few weeks.

In a court hearing yesterday (March 12th), the current temporary restraining order against ListHub was lifted by a San Francisco Superior Court judge and an agreement was reached to continue providing a data feed to Trulia until April 7, which is the same day a syndication agreement between Zillow and ListHub officially ends as well.

In other words, Trulia, the second most popular consumer-facing real estate website, now has less than a month to come up with a different data source for more than a quarter of its listings.

This news may not matter for brokerages and agents who are members of MLSs that already have agreements in place and feed listings to the major consumer real estate portals, but for those who have solely relied on ListHub in the past for listing syndication, the time has come to find another solution.

So if you’re in the group of agent or brokerages that are looking for a new way to make sure your listings continue to appear on all major real estate portals (including Zillow and Trulia) and be viewed by thousands of potential buyers, below are a few options to consider:

  1. Manual input – Trulia and Zillow both allow you to manually input your current listings, including all photos and information. This can obviously become a very tedious process for an agent or brokerage with a large amount of listings, and can become a full time job all by itself. This is not very scalable.
  2. Third party products –  Here at SPS Property Marketing, we provide individual agents and entire brokerages alike with solutions for marketing their listings, including syndication to all major real estate portals. While the AUTOMATED syndication piece is of course a big deal, we also provide all sorts of additional features and benefits for a nominal monthly or per-listing fee.
  3. Contact your MLS – Many MLSs already pushes out data to all of these real estate websites, which is of course great for agents in those MLSs. But if your MLS currently does not have an agreement in place with Zillow / Trulia, consider contacting them. If enough of the agents and brokers in your area do the same thing, the MLS will likely have to listen (eventually).

Will YOU or your brokerage be affected by this change? If so, what solutions do you have in place to make sure your listings continue to be viewed by the masses of homebuyers out there?

Leave a Reply

Your email address will not be published. Required fields are marked *