New and improved SEO features for property sites
In order to stay up to date with Google’s ever-changing search engine optimization (SEO) policies, we have updated the way property sites are optimized. The updates will help potential buyers find your properties in Internet searches and increase visibility for your listings!
Whenever a new single property site is created in your account, you’ll see a bunch of options for promoting those sites (directions below). An important marketing feature available on all of your sites is the “search engine metadata” option that can be found on the “Edit & Promote” page in your account.
This allows you to manually adjust the SEO tags (the keywords search engines look for when determining where your website shows up in search results). From here you can configure:
This is probably the most important tag with the biggest impact on the visibility of your property site in search engines. This tag is what shows up as a clickable link in search results. When determining what to type in here, be sure to think about the specific keywords potential buyers are searching for, and include them here. Try to stay away from using punctuation, and be sure to keep this to about 12 words maximum.
This should be a short paragraph or one sentence about the property. Don’t go crazy here! Make the description re-enforce the TITLE tag by reusing your main keywords whenever possible.
To configure your metadata options:
1) Log in to access your account dashboard
2) Scroll down near the bottom of this “Manage Sites” page, and click the “Edit & Promote” link to the right of the property site you want to configure.
3) Click the “Search Engine Metadata” link under the Promotion column
4) Follow the instructions on the right side of the page, and click the SAVE button at the bottom of the page.
We have made this as easy as possible, and all you have to do is fill out the fields and click the save button. The information will then automatically be put into the HTML code of your single property site, so you never have to worry about messing around with headache-causing HTML!