Marketing for 24 Hours a Day 7 Days a week.
I believe one of the biggest hurdles that marketers face is the commitment to their marketing efforts. The Internet never sleeps, add with the proliferation of mobile communication devices: Smartphones, tablets, purse size laptops — MacAir, marketers and advertisers are now required to somehow, be “on” the faces of their audiences every time: 24 hours a day, 7 days a week – Yes holidays too– and in every platform.
The Internet changed how information is divulged onto different media platforms. A lot of our audience expect their queries to be answered in a single Google search –whether on a mobile device, or on a computer– for some excessive research could lead to abandonment of their query. Our audiences just expect a brand’s information to be searchable, they want to be satisfied with our communications, and they want us to answer their questions immediately.
In real estate, why wouldn’t you want your listings to be online 24 hours a day, seven days a week? Home buyers are out there actively researching their next home on their computers, and they are not on a predefined schedule. And we can’t really put buyers into one category, because all of them will have a different work/lifestyle: Some might work all night then sleep all day, there are some who work 2-3 jobs within a 24 hour period that can only access the Internet sporadically through their mobile device, and then there are those who are in a different time zone. Everyone walks a different path of life, and a listing that is accessible 24 hours a day, seven days a week is definitely an advantage.
Marketing for 24 hours a day, seven days a week is now a must for all products/brands. It pays to be everywhere in the digital landscape, regardless of what you’re peddling. Agents, how often are you putting your product unto the faces of your audiences? Are your listings easily accessible, and are you satisfying the queries of your prospective buyers?