There’s no question about it - there are tons of exciting tools out there for agents. When we were down at NAR in Orlando, it was fascinating to walk around the expo and see the technology available for agents. Everything from mobile marketing to property slideshows were on display - a full spectrum of ideas agents can use to market their home.

But walking around, we also noticed a lot of agents were looking overwhelmed. With so many different ideas and concepts, it’s difficult for agents to figure out exactly where they should invest their money and time. Everything is piecemeal - no one’s offering listings marketing as a whole.

Listings marketing is the idea that all these technologies and concepts can be brought together into a complete, comprehensive and easy-to-use package to market a listing from start to finish. Right now, much of the market is piecemeal, forcing agents to spend valuable time piecing together diverse technologies from a bunch of different vendors. There’s duplication of effort, as Agents have to enter the same property details over and over again on different sites.

Look at what we’ve been doing at Single Property Sites through SPS Mobile Marketer, our sign riders, our print flyers and our marketing wizard — we’re focused on giving Agents everything they need to market their listing from start to finish. This is what makes SPS a true listings marketing solution - we bring all these technologies together and put them in an easy-to-use system that does the work for you.

Listings marketing is something the entire market wants, but no one’s talking about quite yet. At SPS, we’re dedicated to the idea of a complete listing marketing solution, where SPS becomes a one-stop place for everything you need to market a listing.  As more technologies become available, it’s going to be harder for agents to sort out what works and what doesn’t. Investing in a single inexpensive and comprehensive listing marketing solution ensures that you’ll always have every tool you need at your disposal, without spending endless hours of your time.