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Real Estate Marketing Stats from Yahoo!

Here are the results of a Yahoo! survey of 500 home buyers and sellers on how the Internet plays into their real estate decisions.

  • Home buyers and sellers consider approximately two agents on average before making a final decision.
  • The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent.
  • 74 percent of people who accessed an agent Web site got there with the help of a search engine.
  • The online research process is quick and intense: consumers spent
    an average of 12 hours online researching agents and 75 percent
    selected an agent within one week of starting their search.
  • 45 percent of respondents used the Internet to learn about agents they didn’t know existed.
  • 41 percent discovered special deals and promotions offered from an agent through the Internet.

From FOREM.

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