Real Estate Marketing Stats from Yahoo!
11 July 2008
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Here are the results of a Yahoo! survey of 500 home buyers and sellers on how the Internet plays into their real estate decisions.
- Home buyers and sellers consider approximately two agents on average before making a final decision.
- The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent.
- 74 percent of people who accessed an agent Web site got there with the help of a search engine.
- The online research process is quick and intense: consumers spent
an average of 12 hours online researching agents and 75 percent
selected an agent within one week of starting their search.- 45 percent of respondents used the Internet to learn about agents they didn’t know existed.
- 41 percent discovered special deals and promotions offered from an agent through the Internet.
From FOREM.
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