Home » Commentary

Real Estate Marketing Stats from Yahoo!

11 July 2008 No Comment

Here are the results of a Yahoo! survey of 500 home buyers and sellers on how the Internet plays into their real estate decisions.

  • Home buyers and sellers consider approximately two agents on average before making a final decision.
  • The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent.
  • 74 percent of people who accessed an agent Web site got there with the help of a search engine.
  • The online research process is quick and intense: consumers spent
    an average of 12 hours online researching agents and 75 percent
    selected an agent within one week of starting their search.
  • 45 percent of respondents used the Internet to learn about agents they didn’t know existed.
  • 41 percent discovered special deals and promotions offered from an agent through the Internet.

From FOREM.

Like this post? Subscribe to our blog! Click here to see how.


Interact with SPS

Want to comment or sound off on the article? Have more questions? Join our SPS Group on ActiveRain or on LinkedIn and let us know what you think.

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.