We are delivering on our commitment to invest in- and grow the SPS™ Real Estate Marketing service by adding new marketing functions and technology based upon your feedback.
We have some exciting news to announce in this newsletter about our Multi-User account, which makes the SPS service even greater value for Teams and Offices and creates new solutions for you via Resellers. We also have many new marketing features too to tell you about!
We are also supporting the ActiveRain RainCamp™ event on Tuesday 9th March in Denver. A full day of hard core training designed to show you how to leverage the internet to make more money in your business (see more details below) or find our more.
Join us for RainCamp™ Training in Denver on Tuesday, March 9th! Join Us at RainCamp!
Regards
Paul Eastwood
President
SPS, Single Property Sites Inc.
New! Multi-User Accounts. With a Level 10 or higher subscription (@ $49 per month) it’s now possible to not only set up additional Agents, Co-Listers and Sponsors, but you may also allow each of these additional users to have their ‘own’ login access to your main account. So, an entire Office or Team of a few Agents can now share a single account and benefit from the lower prices with higher subscriptions.
For example ANY 20 listings can be live at any time for just $92 per month. And of course you can still create as many as you like to help you win listings - and remember too SOLD listings stay live for free. Read more..
New! Automated Marketing. We have changed the Activation (Turn ON ) process so that your listings are immediately promoted. All the syndications are now processed automatically - there’s nothing you need to do. In fact, the only marketing you now need to perform is to use our excellent CRAIGSLIST posting wizard to get your listing to Craigslist (see below!).
In addition to this, you will be sent an email immediately which tells you all the marketing and promotion that has occurred, and gives you a complete list of all the ways to link to, and present your listing to others.
New! CRAIGSLIST Posting Wizard. The CRAIGSLIST posting process is now a wizard-based process. It couldn’t be easier!! All you need to do is make sure you get your Browser settings correct in IE8 and IE7 (all explained on the first page) - then follow the instructions.
Once you have posted to Craigslist, you will be able to see a NEW Report (from the Manage Sites page at the top) that shows you the history and status of all your Craigslist postings.
NEW! More Lead Capture with Click-To-Call. There are two new options for CLICK TO CALL. We have added a very affordable SPS click to call service: For just 10% of your subscription we add a really cool click-to-call button to all your sites for more lead capture. So, if you are at $29 for 5 active sites, then you get Click-To-Call for just $2.90 /mth (all call charges included - and thats for all Users if you have a multi-user system).
(see this on our demo site www.1122MainStreet.com)
We have also integrated to IF BY PHONE who are a very advanced Click to Call and Phone Services company. We continue to support REAL PING too!
All options are chosen by going to your PROFILE page and looking for the Click To Call link half way down the page by your phone number details.
New! More Feeds and Syndications. With the addition of a few strategic syndication partners we have nearly tripled the destination websites your listings get sent to. We will be updating our Syndications details soon to make it clear what is actually happening and where they all go to!
New! Its Now Even Easier to Win Listings. Our FreeView™ system has been a core differentiation of the SPS service, providing a very easy way to create a draft site and then share it with your prospective seller so that you can impress them before you even meet them! Well this system has been simplified even further so that its easier and more intuitive to use. One of the key changes we made is that the FreeView links are now ‘fixed’ for a specific property site, and so you can continue to extend the life of the FreeView as needed by you or your client.
To use FreeView, just create a DRAFT site and then you will see the FreeView link for that site on the MY SITES list.
New! Comprehensive Language Translation. We have added a new TRANSLATION option at the foot of every website. This is powerful stuff!
New! Metric and Imperial Measures If you are marketing OUTSIDE the United States then you’ll want to use Square Meters, Hectares and Kilometers to describe aspects of properties. These options are now built in and will be automatically selected based on your country, but can also be chosen individually. We have also tweaked the various plug-in services we connect to too, to ensure they are METRIC too.
New! PDF Downloader. We have added a new “view as PDF” button on each website - see the ICON over on the right hand side of the top menu for any of your websites. This is a simple service and is not meant to replace the FLYERS, but it does offer convenience.
New! XML Import. If you have a lot of listings then we can now accept XML feeds to import listing data into your account. This method not only allows import, but will also ensure daily update of all your listing data to ensure correct prices etc. You will need an XML feed of your listings. Please contact us if you are interested.
New! Reseller Accounts. If you provide marketing services to Realtors, then a special account with SPS will allow you to package the SPS solution with your own services so that you can offer a complete marketing solution to your Real Estate clients. Read more..
Watermark for SOLD listings - which stay LIVE for free! When your property status is changed to SOLD (EDIT listing - see ‘Address/Status’), a corner Watermark saying ‘SOLD’ is now displayed. Remember too, that SOLD listings stay LIVE for free - fabulous SEO benefits for you.
More HOW TO Videos and Help. See the HOW-TO menu item for access to the learning center where you can watch our tutorials on how to upload movies and more.
More Widget Options. We have created a new side-bar scrolling widget which is great for website side-bars (like ActiveRain - see it now!)
We have also created additional IFRAME code for widgets which means you can embed widgets in even more websites! (Widgets now have IFRAME code as well as Javascript). On MANAGE SITES - click the Widget icon for full details.
SMS TEXT Flyer - FREE for all sites Consumers can TEXT the domain and get back property details - a free service add-on from SPS. And don’t forget that every site has its owe Mobile Website automatically generated too.
Improved Mapping now shows ALL Your Properties! We’ve improved our mapping presentation so now you can have an easy and attractive way of showing ALL your listings and locations to buyers on every site’s Google map! Now when buyers click the mapping link on any of your Single Property Sites, they’ll see the location of every property you have listed! See it now … go to 1122MainStreet.com and click the “Map It” link on the left-hand side.
Banner Ad Campaigns. Our new BANNER campaign system allows you to create a marketing campaign that you can then link to any Listing Sites.
Each Campaign can have from 0 to 7 banner ad positions as well a sponsor linked to it.
Leads and Inquiries Center Keeps Track of All Your Leads. Now, your Single Property Site keeps track of all your leads and inquiries for you. Login to your SPS Control Panel and check out the new Leads and Inquiries Center. Any time someone requests information about your Single Property Site, their contact information is saved for you in the Control Panel. You can even set up text message alerts so you’re notified anytime there’s a new inquiry.
Connect on Facebook Join us on FACEBOOK
Join SPS on ActiveRain! See how to post WIDGETS on ActiveRain http://www.activerain.com/groups/sps
We are supporting the ActiveRain RainCamp™ event on Tuesday 9th March in Denver. A full day of hard core training designed to show you how to leverage the internet to make more money in your business - find our more.
Join us for RainCamp™ Training in Denver on Tuesday, March 9th.
Raincamp™ is a full day of hard core training designed to show you how to leverage the Internet to make more money in your business.
RainCamp™ is brought to you by actual real estate professionals who are currently generating hundreds of Internet leads per day and are converting these leads into business. We’ll teach you everything you need to know to use the Internet and Social Media to connect with more people, generate more business and dominate your market. By the end of the day, you’ll be able to take what you have learned at RainCamp™ and quickly implement the tools and training to help your business grow.
At RainCamp™ you will learn how to:
Reserve your spot today with a Platinum or Premium Pass ticket or donation of any amount. The last four events have sold out make sure to secure your seat.
See our latest video which explains how the SPS pricing works.
The SPS Real Estate Marketing for Listings Service is a subscription service - but with no contracts- and no commitments!
You ONLY pay only for what you need.
Unlike many other real estate marketing services, there’s no setup fees and no costs-per-site for the use of SPS.
Your chosen subscription level simply determines the maximum number of single property websites you can have Live at any time. For example, a level “5″ at $29 per month would allow you to have any 5 single property sites live at any time.
Of course you can create as many DRAFT or offline single listing websites as you need…. and use our innovative Free-View(TM) technology to showcase your marketing to prospective clients so you can WIN the listing.
SPS is an entirely free service that will help you WIN more listings. Try it now for free!
So of course you should use SPS in every listing presentation to WOW your clients so that you never lose a listing!
When you WIN the listing, you’ll want to turn ON your site and make it live, and generally market and promote it on the Web, and everywhere else that you can using all of the marketing automation tools in SPS.
So… you can turn ON single listing websites up to the limit set by your subscription level.
For example, a level FIVE means you can turn ON ‘ANY’ five sites!
If you turn OFF a listing site, well, this is as easy as flipping a light switch.
And… once you turn OFF a site, then you can immediately turn ON another site.
In other words, your subscription is 100% re-usable!
As long as you don’t exceed your maximum level, you can turn sites ON and OFF, as much as you like.
Now, when your real estate listing is SOLD, or RENTED etc. then this actually allows the Listing site to stay LIVE for free!
So, you may end up with many property sites for your SOLD real estate listings, and they all remain LIVE for free, and each one of these can be presented on your other websites or BLOGS using SPS widgets.
And of course each SOLD site is a great way to get valuable back-links that help with search engine optimization (SEO).
If you need to, you can easily increase your subscription level - to make more sites LIVE, or you can decrease your account AT ANY TIME to a lower level - if you have fewer listings to market.
There are NO contracts with SPS.
Now, at any subscription level, you can create any number of drafts sites, have Co-Listers and also Sponsors (for example Loan Officers / Lenders etc) all associated with your listing.
But, once you get to a level 10 subscription, there are additional benefits.
At a level 10 and higher, your account can support multiple additional users from your Office - or marketing partners, each with their own sign-in, and ability to create and turn on sites.
So for example a group of Agents in a large or small office could share a single SPS account - for example a level 50 for $199 per month - which means that the Realtors in the office can all create any number of property sites for their own “listing presentations”, and also have an unlimited inventory of SOLD property sites too, as well as assign their own Co-Listers and work with their own Lenders as sponsors.
And with their level 50, as a team, they can actively market any 50 sites during a month, turning sites ON or OFF as needed. And all for just $199 per month - which is a level 50!
If you feel that you want to have a Street Address Domain name (e.g. www.1122MainStreet.com) , then this is also possible with SPS. And you have choices:
We can also help with Real Estate Sign Riders if you don’t wish to use a local vendor. Our riders are $21 each plus shipping and handling and you can specify a variety of sizes and options
So, in summary!
SPS is a very easy to use marketing solution that offers great value for money.
If you set up your account now, you can try try out SPS for free.
Use SPS to help you win your next listing presentation for free
When you win the listing then we hope you will want to use our services more!
We have a new HOW TO Video that explains all about how to set up Sponsors, such as Your Lender, or Your Title rep etc., as part of your real estate marketing, and present them on every one of your single property sites.
The Campaign feature also allows you to add 7 different BANNER ADS to all your property websites.
Log in to your account and check out the HOW TO MENU and see:
SPS 113 - Add Sponsors and Banner Ads with Campaigns.
Does SMS TXT Marketing of a Property By Phone have a future? With the accelerated move of the market to browser enabled smart phones, this article looks at the history of SMS TXT marketing of Real Estate - from the original “Property Text and Photo by Phone” services launched in 2003, and draws conclusions that may help REALTORs plan ahead.
It always amazes me how the US market has lagged so far behind the UK and Europe in respect to the use of cell phone technology!
I remember a very heated conversation with my American colleagues in the UK in 1997 (before we moved to Denver) - they just could not understand the value of the mobile phones we were all using in the office - they said their Pagers were all they needed..!
And even today the US adoption of mobile phone technology for marketing is still way behind the United Kingdom and Europe.
But technology, like childrens’ toys, can often have a very dramatic and pronounced product life-cycle. As new technology ideas continue to evolve and replace older ones, the application of a specific technology to meet today’s needs, can quickly be made redundant as the market evolves.
Marketing Real Estate with SMS TXT services might be a good example of this. Although there has been great interest here in the US with regard to SMS TXT services for marketing Real Estate, this is really a late catch-up on technology that in the UK was all the fashion about 7 or more years ago!
Indeed, in the last 3-4 years, the US has seen a tremendous growth in the use of SMS TXT for Real Estate Marketing. But, I wonder if this peak in interest will be sustained? Will REALTORs continue to seek solutions based solely on this technology for much longer?
SMS TXT certainly has provided a common denominator for providing access to information for most consumers. After all, nearly every phone is capable of receiving and sending SMS TXT messages.
But any Realtor worth their salt wants the most fabulous presentation of their listings and is now looking for web applications like FACEBOOK etc to engage with consumers.
The challenge to the SMS TXT approach for Real Estate Marketing is that PDAs, Blackberys and iPhones all have fabulous (and improving) web browsers on them that gives me a far superior experience for property research.
If I can pull up a comprehensive property website on my smartphone with photos, facts, links and movies, I think that’s more interesting to me as a consumer than receiving a SMS TXT message.
Does SMS TXT for Marketing Property by Phone still have legs?
One of the earliest solutions was launched nearly 7 years ago. In early 2003 a British company launched a instant Text Property Brochure service called TEXT4SALE (ThinkSMS.co.uk). This allowed consumers to use their Phone to send an SMS TEXT to instantly receive back Textual information and also Photos on a property! “Someone driving past a property need only send a text message to receive all the relevant details immediately,” said managing director Darren Rose.
In the US market - not a peep!
2 Years later, the US market catches up. In January 2005 ClearSky announce their ICODE™ PhoneFlyer™ service. “PhoneFlyer allows people anywhere in the U.S. to get additional information on a real estate listing by entering a short code number displayed on the yard sign or print ad into their mobile phones.”
Today, of course, there are many vendors and solutions offering instant SMS TXT property information to consumers. For example, REALTORs who use SPS can take advantage of our mobile marketing solution, which includes a free SMS TXT service, that allows consumers to TXT the domain name to a short code to instantly get back property data.
However, a new study by The Nielsen Company, commissioned by Tellabs, finds that more than seven out of ten of American’s surveyed say they expect to make daily use of mobile Internet and other similar services.
The survey, conducted in the U.S., and five Western European countries, included more than 50,000 consumers, suggests that, in these six markets, providers can expect mobile data services to be adopted by more than a quarter of current non-users. It also indicates an overall increase in usage — including current users and non-users — by more than 100 million subscribers. For comparison, that’s about 40% more total subscribers than Verizon Wireless reports.
- quoted from from the Convergence Corner Blog
There is no doubt that SMS TXT offers some exciting methods for marketing real estate today in the US. And, if you really want to see what can be done with SMS TXT marketing you should take a look at the UK market as they were doing it all 7 years ago!
However, given the rate of adoption of new smartphone technologies, and knowing the way the Real Estate market works, I am sure that SMS TXT to market Property By Phone may very well be a thing of the past fairly soon.
In the meantime, solutions from SPS will continue to offer a SMS TXT service for free, as part of our overall Mobile Marketing solution strategy.
If you feel differently - then let me know! I’d welcome your feedback and comments
We have provided much more flexibility for you to determine how you wan to present yourself when you are marketing your real estate listing. Not only can you add a co-lister (and also a Sponsor too!) to every listing if you need to, but you can now determine HOW you are presenting the property and WHERE this presentation occurs.
These new options are all made available to you on the DESIGN OPTIONS page when you EDIT a listing.
For example, instead of saying ‘Exclusively Listed By..”, you can now change this to say “Presented By..” - or whatever you want.
Also, there are now options to allow you to preset your personal contact details in different places on the site.
Real Estate Marketing for listing agents has never been so easy.
Agents can now showcase each Listing as a Unique Single Property Website as a way to impress sellers and win every listing.
Once the listing contract is won, automated services then help Agents to market the property effectively and efficiently- and at a cost of just a few dollars per month.
The really great news is that the Agents can use SPS totally for free to help them win listing contracts.
Only when you have won the contract and now you need to market your real estate, do you need to pay for the service.
So - use Single Property Sites for every single one of your listings!
Click this link to see a great example of real estate marketing with SPS!
Impress your potential client with a Single Property Website that is 100% dedicated
to their property. It’s a ‘no-brainer’ …really!
If you are in a competitive position, working to win the listing by standing out from the rest of the crows.. well Single Property Sites can help ensure that you never lose a listing again.
First step is to get an account - if you don’t already have an account, Register Here
The SPS Site Builder Wizard will then walk you through the process of getting your listing website set up. Its very easy to do - just follow the steps - and instructions are shown on every page.
As as much or as little as you want, it doesn’t matter because you can always return and edit details at any time later on.
Fast-Foto™ Uploads All your high resolution images all at once.
One very cool feature of Single Property Sites is the Fast-Foto upload. No pre-processing, no-resizing … all you need to do is browse to your hard drive and select all the images and click UPLOAD. You will not believe how fast your photos are uploaded.
For best results we suggest 20-25 print quality images!
It’s Easy to Impress Sellers
80% of buyers start their home search using the internet. According to a recent NAR Study, the most important thing that a potential buyer wants to see is photographs, followed closely by detailed property
information. Single Property Websites allow you to feature any number of photos with descriptive, automated slide-shows and unlimited text for property descriptions. Our property websites give you a platform to present all the information about your listing including documents, links and other important resources.
Never Lose Listing
As a professional real estate agent, it is important to distinguish your services and add value for your sellers. This addition to your listing presentation demonstrates that you are marketing professional using all
mediums available to you to promote their property. Single Property Sites is an affordable and extremely effective tool that will give sellers the confidence that you are the right person with the expertise in online real estate marketing to get their home sold!
As every listing agent knows, winning the listing is the vital first step, but that’s when the real marketing works starts!
Once you have won the listing there is SO marketing to do! This is when your subscription to the SPS Real Estate Marketing system really starts to pay off!
Syndication gets Massive Real Estate Marketing exposure!
The SPS Marketing System will now help you get maximum exposure for your listing almost immediately.
Your goal is to ensure that no matter where potential buyers are looking, they will easily find your listing!
With a few clicks, your listing is rapidly syndicated to all the key portals such as Truilia, Zillow, Googlebase and more.
Each syndication to these major portals will itself spawn further syndication to ensure massive exposure across the Internet.
Virtual Tour Links are easy
On top of this, its easy to make each single property site the Virtual Tour link with Realtor.com’s red spinning house - and if you are a client of Realtor.com then this is free for you to do! With unbranded links too, each property website can be made the virtual tour link with your MLS.
Craigslist Auto-poster
Craigslist, of course, represents an incredibly important part of the real estate market. So, Agents will be delighted with the very beautiful HTNL Property Flyers that are can be posted to craigslist automatically with the SPS system
Sign Riders and Street Address Domain Names
Drive-by buyers are not ignored either - a unique street address domain name such as www.1122MainSTreet.com is going to make your sign rider POP out to interested buyers and with the SMS TEXT service automatically built in to every listing site, your SPS marketing System has every base covered!
Widgets give you ultimate showcase listings!
if you have your own private websites then the SPS WIDGET system makes it evry easy for you to embed and showcase your single property site listings on any other website. A variety of configurable widgets means that your listings are always showcased, and are always up to date ion every site!
A single SPS account can support any number of Agents, Co-Listing Agents and Sponsors.
Its the ideal solution for an office that wants to give the best marketing system to all their agents.
Just subscribe to a level 10 or higher, and the Office system is made available.
Agents and team members can all log in , or you can keep everything very centralized if you wish.
Do you already sell marekting service to the Real Estate Community?
If you do then its easy to add value to your existing services by adding Single Property Sites to your business.
When you set up a VAR account with us, you have your own SPS account. You can help your clients create Single propertuy Sites - youc an this for them, or even provide them with login ability so that they can manage their own listings too.
Your band is the one thats promoted - not SPS!
To get a VAR account, go to our Create Your VAR Account page
Click this link for a free trial of Real Estate marketing with Single Property Sites
