
Prudential Fox & Roach has chosen Single Property Sites as its Enterprise Marketing solution to completely automate property marketing for each of its Agents.
The Single Property Sites (SPS) system gives Prudential Fox & Roach Realtors a competitive advantage in the real estate market with its effective tools for increasing the exposure of listings and boosting sales. The SPS real estate marketing system completely automates property marketing for every single Agent at Prudential Fox & Roach.
The SPS Enterprise solution automatically creates custom designed single property sites for each of their Agent’s listings in 60 offices and synchronizes Property and Agent data each day. Each listing is presented as its own website and mobile property site, with custom flyers and a unique street address domain name.
With its single sign-on authentication for all Agents, the SPS system also provides Prudential Fox & Roach with an in-house branded tool that allows Agents to use the full capabilities of the SPS marketing system including the option to add high definition images as well as using the SPS system to help with listing presentations.
Steve Storti, SVP of Marketing for Prudential Fox & Roach said, “Single property sites are a key property marketing element of our new Digital Home Marketing System. It is a powerful tool that we now provide on all of our listings, maximizing the exposure that our sellers receive when we market their property. Single Property Sites (SPS) was already being successfully used by a number of our sales associates so it was a natural transition for us to work with them on this company-wide initiative.”
The SPS Enterprise Solution is designed to help Real Estate firms completely automate the day-to-day process of listing marketing with a branded solution. Using the latest technologies such as mobile website, 800 call capture and recorded messages, SMS lead capture, click-to-call and QR codes, it enhances the productivity and sales success of every Agent.
“We are pleased that Prudential Fox & Roach have chosen us for their listings marketing solution”, said Paul Eastwood, President of Single Property Sites. “Each day we setup any new listings, and synchronize all listings to have accurate data. There’s nothing for the Agents to do. Our investment in advanced marketing technologies and scalable systems are automates all the processes for them.”
About Single Property Sites
Single Property Sites was established in 2004 and is an independent company that provides innovative listing tools and marketing solutions for the real estate community. The affordable real estate marketing system allows Enterprises to fully automate the production of Property Websites and gives Agents the latest tools and technologies for marketing properties. See a sample property site at http://www.1122MainStreet.com.
About Prudential Fox & Roach
If you haven’t yet heard of it, ActiveRain is a large online community of Real Estate Agents and other Real Estate Marketing professionals. It is essentially a blogging platform where you can create your own personal/company real estate profile, and provide your own personal insight on great real estate marketing techniques, industry news, personal opinion and commentary, or just about anything else that you want.
We recently updated our enhanced Single Property Site flyers in order to increase the effectiveness of your real estate marketing for property listings.
The property flyers are great tools to use for marketing listings on Craigslist, but did you know you can also post them to ActiveRain? We modified the HTML of the single property flyers that we use for Craigslist so that they now work perfectly for ActiveRain too!
To access the code for the property site flyers:
Anyone who reads Real Estate Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Property Marketing.
Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Real Estate Marketing professionals alike.
A recent webinar from Inman showcased some great ideas on how you as a Real Estate Agent can use Pinterest to gain more exposure for your property listings and increase sales.
The main points discussed in the webinar include:
Click the video link below to see how you can incorporate Pinterest in your Real Estate Marketing strategy.
In order to increase the effectiveness of your real estate marketing strategy, we have improved our default property flyers for your listings, and the new flyers are now live! We have regenerated all the new default flyers for all your property sites, and you can now access them directly from your account.
We are rolling out a wide array of new designs for these property flyers in the near future so stay tuned!
Please let us know you views and opinions and tell us if there are problems with the flyers. Are these GREAT? OK? or POOR?
Click here for more information on using single property sites in your real estate marketing.
In order to further enhance your experience with the SPS Real Estate Marketing suite, we have added a guided tour function to our client dashboard.
The guided tour is available on various pages in the back-end of our client portal, including the main dashboard page.
This will allow you to start your listing marketing faster, with little training time. The guided tour will take you through all the important areas of the SPS real estate marketing dashboard using easy to follow directions and helpful tips.
You can easily see how to create a new single property site, manage your leads, set up enhanced lead capture, customize your default settings, create / embed widgets, view visitor statistics, and MUCH more.
Take a look at all the great new features of the SPS Real Estate Marketing and get started with your free trial today!
As every Real Estate Agent knows, capturing leads is a vital part of a successful real estate marketing strategy. As we continue to offer Agents some of the industry’s most innovative Real Estate marketing tools, our Enhanced Lead Capture (ELC) system gives you a way to provide buyers with detailed property information on their mobile phone.
Enhanced Lead Capture gives 1-800 call capture and SMS short code access at no additional charge to you.
The SPS Real Estate Marketing system provides you with an SMS short code, which is a number that buyers can send a text message to and receive mobile version of a single property website flyer.
Enhanced Lead Capture provides an unlimited SMS text service with no additional fees.
SPS also provides Agents with a 1-800 call capture service to give buyers a number to call and listen to a custom, prerecorded message from you. Whether you want to provide potential buyers with more detailed information on a property, or even provide them with finance options, Enhanced Lead Capture allows you to do it.
When you have the ELC feature turned on for your account, each feature is automatically applied to all of your single property sites as they are turned on. Each property will be assigned it’s own unique extension. You can even reassign an extension that you have previously used before.
These services make it simple for buyers to get property information on their mobile device, and allows you to effectively capture MORE LEADS.
Click here for more new features in our SPS Real Estate Marketing suite.
In a previous post on our Real Estate Marketing blog we covered a few very simple tips to follow in order to successfully integrate Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns into your real estate marketing strategy.
If you are new to the concept of Search Engine Optimization (SEO), the article will provide you with an excellent foundation for a great way to drive traffic to your website.
One of the newest features in our SPS Real Estate Marketing system is our enhanced SEO features. You now have the ability to customize the main Meta Title and Meta Description tags for each of your sites.
This allows you to set custom meta tags which you can link up with your Google Webmaster account in order to track and analyze the keywords people are using to find your site!
It’s a great way to target the exact people you want to reach, and enables you to change the meta content and experiment with different variations until you find the winning combination for your site.
Click here to learn about all of our new features and see how you can bring your real estate marketing strategy to the next level.